Marketing Education Updates

Karen SnearyMarketing Program Specialist

Marketing Education Updates Gradecard

◦ Linnie will present in more detail◦ Schools will be receiving grade◦ Courses will help school grade if pass industry-

aligned tests with 1 or 2 (testing critical) Testing Guide

◦ Copies available on website◦ Updated

8624 Product and Service Sales changed from 120 to 60 hours◦ This causes changes in career major hours in following majors

Fashion Buyer Visual Merchandiser Mobile Marketing Franchise Owner Independent Distributor Retail Management Marketing Communications Associate Assistant Sales Manager Customer Service Representative Professional Sales Representative Sales Assistant

Testing Guide Updates

Entrepreneurship Awareness hours changed from 60 to 120◦ Caused changes in following major hours:

Franchise Owner International Business Entrepreneur Introduction to Entrepreneurship Small Business Entrepreneur

Testing Guide Updates

Franchise Owner – Added Business and Marketing Communications

International Business Entrepreneur – Added Fundamentals of technology and Entrepreneurship Awareness

Small Business Entrepreneur – Added Fundamentals of Technology and deleted International Business and Marketing course

Assistant Sales Manager – Added Product & Service Sales course

Sales Assistant – Product and Service Sales added as course

Sport Marketing Assistant – Added Advertising Strategies course

Testing Guide Updates

Be sure Required Prerequisites are met If one exam appears multiple times under

one major, student needs to complete all courses in that major where exam is listed prior to taking exam to increase pass rate and body of knowledge

Look at Certification Codes handout

Testing Guide

Need to include outcomes and industry alignment

Important for testing and gradecard Check other existing majors to prevent

duplication or near duplication

Newly Proposed Majors

Becoming very important See handout Be sure to be including technology

integration and use into your classes◦ See Century 21 handout

Century 21 Skills

Teachers asked to create and use a Wiki or Blog to begin incorporating Century 21 Skills into classroom

Learning Management Systems◦ Moodle, Edmodo, ICAT, BlackBoard, etc.◦ Make your life easier

Advisory Boards◦ Cannot share boards with CareerTech Center/High

School◦ Need separate boards (Can serve on each, but

need to be separate)

Evaluations

Cannot be used in commons areas Needs to be for technologies in classroom Cannot be used for DECA fundraising

activities No poster printers Many are incorporating Ipads into

Classroom◦ Several sessions Friday on technology in

classroom◦ Helpful for incorporating 21st Century Technology

Skills

Grants and Incentive Monies