Pioneers of the emotional analytics space, Kanjoya created Perception for businesses to

analyze and understand the emotion and intuition that influence action, known as Intuitive

Analytics. Based on a decade of innovation, this cloud platform deciphers expression and

achieves human understanding through technology. Businesses unlock actionable insights

on existing engaged communities, and discover new audiences. From Social search to

surveys, Perception takes vast sets of unstructured, un-contextualized customer data on

emotion and reveals hidden behavioral insights - emotional intelligence on whats really

driving behavior and purchase decisions.

SAVINGS By assessing campaigns for trends and emotional engagement, businesses can optimize key messaging and market positioning for maximum return on campaign dollar.

BRAND FORTIFICATION Perception continuously analyzes changing conditions across communities and individual activities. This real-time visibility translates into business responsiveness that builds authentic, meaningful community-brand relationships.

COMPETITIVE INTELLIGENCE Analyze the competition and community perceptions thereof and gain an unparalleled competitive awareness. Deep community insight gives businesses the edge to stay ahead of the competition.

INNOVATION Track influencers, analyze discussions for trends, Perception includes hotspot analysis which deciphers it all for informed roadmaps and timely business decisions.

CUSTOMER RETENTION Perceptions Emotional engagement models predict churn, forecast product and user growth, and prioritize content empowering uniquely customized loyalty campaigns that reduce churn.

GROWTH Uncover NEW communities and upsell opportunities for expanded lead generation and new business.

Human Understanding Through Technology

Emotional Intelligence: Managers must analyze whats really

driving buying decisions and adjust their

strategies accordingly..

Itamar Simonson & Emanuel Rosen, coauthors of Absolute Value: What

Really Influences Customers in the Age of (Nearly) Perfect Information

Harvard Business Review, February 2014

Listen to the voice of the customer

Perceptions core technology, co-developed with leading researchers from Stanford University Linguistics Lab,

is powered by a Natural Language Processing (NLP) engine that ingests conversational any text content (from

Twitter to emails) and analyzes hundreds of millions of entries.

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The statistical methods employed by our NLP algorithm are most robust and reliable when applied to large

datasets, and as such are ideally suited for Big Data. In fact, Kanjoya applies this principal to its proprietary

social property Experience Project, which focuses on fostering natural expression of emotion through the

sharing of life experiences. This is a natural pairing: Experience Project provides a home for people to find and

connect with others who understand them, and with over 40 million stories shared, Kanjoya is constantly

learning about human expression.

Fingertip access to hourly and historical data for actionable insights into behavioral root cause (whats working, whats not what previously worked), unlock the secrets and optimize your

campaigns.

Dashboard summary of emotional and topical trends over time, including top topics, emotions, and data hotspot visibility.

Historical benchmarks, competitive analysis comparisons, and baselines for cross campaign visibility and competitive insights.

Interactive dashboards and email reports on community specific demographics to trend and analyze key communities and individual activities. Brand champions and dont cares- identify,

track, and trend to decipher their behaviors and make informed business decisions.

Easily export all data and analysis for integration and use with native systems.

SSAE16 SOC1 compliant. Safe and reliable, used by many of the world's largest companies.

Kanjoya, Inc. is the leader in Intuitive Analytics the analysis of the emotion and intuition that influence action. We offer technology for understanding the root cause

of behavior, which helps companies develop strong, authentic relationships with

their communities and individuals.

Headquartered in San Francisco, Kanjoya is privately held and backed by Baseline

Ventures, SV Angel, Floodgate Fund, and D.E. Shaw. Learn more at

www.kanjoya.com, and find us on Twitter at twitter.com/kanjoya.

Secure, cloud-based platform:

Big Data expression modeling

Kanjoyas patent-pending NLP algorithm performs expression modeling in language on a big data scale: from

regular English language usage to social conversations riddled with emoticons, colloquialisms, and slang.

Perception models the different meanings words can have based on their topical context, as well as how

language varies across age, gender, and even geography.

Kanjoyas Intuitive Analytics technology builds structure into the diverse forms of human expression, and has

subsequently modeled an unprecedented set of over 130+ specific forms of expressed emotion. Trained on

Experience Projects infinitely diverse set of auto-tagged data, and continuously adapting to stay on top of

lexical changes, Perception enables companies to to connect with their communities in the most powerful way

emotionally.

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