July 30, 2009July 30, 2009

Research Center, Shiseido Co., Research Center, Shiseido Co., Ltd.Ltd.

Chika Katagiri, Ph.D.Chika Katagiri, Ph.D.

The 36th Congress of the International Union of Physiological Sciences 　（ IUPS2009 ）

Gender Equality Symposium （ RS55 ）

Promotion of gender equality and work/life balance at Shiseido.

Promotion of gender equality and work/life balance at Shiseido.

Current situation regarding female researchers in Japan

““Report on Scientific and Technological Studies in FY2008”Report on Scientific and Technological Studies in FY2008”by by the Ministry of Internal Affairs and Communications

Japan has fewest Japan has fewest female researchers!female researchers!

International Comparison of Percentages of Female ResearchersInternational Comparison of Percentages of Female Researchers

Lithuania

USA

France

UK

Japan

Percentage of female researchers

Life stageUniversities

Graduate schools（ Master’s & Doctoral Courses ）

Reasons There are So Few Female Researchers in JapanReasons There are So Few Female Researchers in Japan

Different treatment of men and women(job opportunities)

Climate for young researchersis both rigid and unstable

(fixed terms of several years)

Many factors other than their ability

Different treatment of men and women (promotions)

Parental care issues

Transfer of spouse

Childbirth and childcare

Skewed selection of courses/majors

at universities

(preconceptions/prejudice)

5

To maintain society’s vitalityTo maintain society’s vitality

In science and technology, too, it is necessary to use diversified human resources

to advance research and create new value

In science and technology, too, it is necessary to use diversified human resources

to advance research and create new value

Is it a real problem? Is it a real problem?

Creation of new value with diversified human resources is necessary.

Creation of new value with diversified human resources is necessary.

・・ Various nationalities Various nationalities 　 ・　 ・ Married/unmarriedMarried/unmarried 　・　・ Men and Men and womenwomen・・ Differing family situations andDiffering family situations and obligations obligations (childcare, elderly care, etc.)(childcare, elderly care, etc.)

・・ With and without disabilities, With and without disabilities,

A Central concern of gender equality is to assess the quality of opportunitythe quality of opportunity

in career developmentin career development

ActionAction is essential to correct the current situation wherein there are insufficient female researchers

for reasons other than their abilities

ActionAction is essential to correct the current situation wherein there are insufficient female researchers

for reasons other than their abilities

Action Action

Shiseido Gender Equality Action Plan

Efforts toward gender equality at Shiseido

EstablishedEstablished ：： September 17, 1872 September 17, 1872

BusinessBusiness ：： 　 　 Manufacturing and sale of cosmetics, toiletries, Manufacturing and sale of cosmetics, toiletries, food,food,

　　　　　　　 　 　　　　　　　 　 pharmaceutical products, etc.pharmaceutical products, etc.

Net SalesNet Sales ：：　 　 (Consolidated) 723.4 billion yen (FY ending March (Consolidated) 723.4 billion yen (FY ending March 2008)2008)

EmployeesEmployees ：： About 28,800 in the Shiseido Group, including About 28,800 in the Shiseido Group, including domesticdomestic

and overseas affiliates (as of March 2008)and overseas affiliates (as of March 2008) 　　　　　　　　　　　　　　　　

90% of customers and 70% of employees are women90% of customers and 70% of employees are women

Outline of ShiseidoOutline of Shiseido

customers

90%women

men

employees

70%men

women

With Our CustomersWith Our Customers

Through the creation of products possessing true value and exceptional quality, Through the creation of products possessing true value and exceptional quality,

we strive to help our customers realize their dreams of beauty, well-being and we strive to help our customers realize their dreams of beauty, well-being and happiness.happiness.

With Our Business PartnersWith Our Business Partners

Joining forces with partners who share our goals, we act in a spirit of sincere Joining forces with partners who share our goals, we act in a spirit of sincere cooperation and mutual assistance.cooperation and mutual assistance.

With Our ShareholdersWith Our Shareholders

We strive to win the support and trust of our shareholders through transparent We strive to win the support and trust of our shareholders through transparent management practices and sound business results achieved by high quality growth management practices and sound business results achieved by high quality growth

enabling the retention of earnings for future investments and payment of dividends.enabling the retention of earnings for future investments and payment of dividends.

With Our EmployeesWith Our Employees

The diversity and creativity of our employees makes them our most valuable The diversity and creativity of our employees makes them our most valuable corporate asset. We strive to promote their professional development and we corporate asset. We strive to promote their professional development and we evaluate them fairly. We recognize the importance of our employees’ personal evaluate them fairly. We recognize the importance of our employees’ personal

satisfaction and well-being, and seek to grow together with them.satisfaction and well-being, and seek to grow together with them.

With Our SocietyWith Our SocietyWe respect and obey all laws in regions in which we do business. Safety and We respect and obey all laws in regions in which we do business. Safety and preservation of the natural environment are among our highest priorities. In preservation of the natural environment are among our highest priorities. In

cooperation with local communities and in harmony with international society, we cooperation with local communities and in harmony with international society, we employ our cultural resources in creating a beautiful lifestyle.employ our cultural resources in creating a beautiful lifestyle.

The Shiseido Way <1997>

Fully Utilizing Human Resources

Develop and secure human Develop and secure human resourcesresources ・・ It is a waste of human resources when women are unable to exert their It is a waste of human resources when women are unable to exert their

capabilitiescapabilities

・・ Full utilization of capabilities of each and every person is significantly important Full utilization of capabilities of each and every person is significantly important

in an era of a shrinking labor forcein an era of a shrinking labor forcePositive effects on corporate Positive effects on corporate performance performance

Relationship between women in management and profitability

Relationship between women in management and profitability

Relationship between length of service of men and women, and

profitability

Relationship between length of service of men and women, and

profitability

Percentage of women in management is

below average

Percentage of women in management is

below average

Percentage of women in

management is above average

Percentage of women in

management is above average

Difference is below

average

Difference is below

average

Difference is above averageDifference is

above average

5.3

7.4

0

1

2

34

5

6

7

8

Pro

tifa

bili

ty(%

) 5.6

3.7

0

1

2

3

4

5

6

Pro

tifa

bili

ty(%

)

11

Reflecting Female Sensitivities and Senses of Value

Characteristic feature of the Characteristic feature of the cosmetics industry is that the cosmetics industry is that the majority of customers are femalemajority of customers are female

Steady and active participation of Steady and active participation of female employees who are also female employees who are also consumersconsumers

・・ Employees are expected to have a deep Employees are expected to have a deep understanding with regard to women’s understanding with regard to women’s behavior concerning cosmetics or fashion behavior concerning cosmetics or fashion sense.sense.

・ ・ Aiming to become a company able to Aiming to become a company able to propose lifestyles through business based propose lifestyles through business based on understanding women’s senses of values on understanding women’s senses of values and views of life.and views of life.

Reviewing how employees work

Developing and promotingfemale’s leader

Cultivating Shiseido’scorporate value

Helping employees balance work and childcare

Social contributionto raise next generations

Gender Equality Action Plan 15 <Fiscal 2007 to 2009>Gender Equality Action Plan 15 <Fiscal 2007 to 2009>

Develop and promote female leaders

Action plan to development of the next generation

Gender Equality Action Plan 15 <Fiscal 2007 to 2009>Gender Equality Action Plan 15 <Fiscal 2007 to 2009>A

ction plan to support the development of

the next generationD

evelop and promote fem

ale managers

Priority issue No. Action step

Cultivating Shiseido’s organizational culture

No.1No.1 Cultivate an organizational culture conducive to gender equality

Developing and promoting managers

(with an eye on accelerating the participation of women in management decision-making)

No.2No.2 Establish goals for the development and promotion of female managers

No.3No.3 Increase use of personnel assignments geared to human resources development goals

No.4No.4 Strengthen internal training for developing and supporting managers

No.5No.5 Spread awareness of and expand participation in the Job Challenge/Free Agent program

No.6No.6 Introduce a professional occupation evaluation system

No.7No.7 Encourage participation in cross-industry networks and expand the mentoring program

Reviewing how employees work

No.8No.8 Improve productivity, manage employee health, and provide a good work environment

No.9No.9 Introduce more flexible work arrangements

Helping employees balance work and childcare

No.10No.10 Enhance programs to assist employees in balancing work and childcare

No.11No.11 Encourage the participation of male employees in childcare

No.12No.12 Provide a system to assist employees with spouses who have been transferred

No.13No.13 Create a workplace where female employees can work with peace of mind from pregnancy to childbirth and parenting

Social Contributions to Raise the Next Generation

No.14No.14 Help young individuals establish their careers

No.15No.15 Hold a “Shiseido Bring Your Kids to Work” Day

7369

65 63 60

2731

35 37 40

0

10

20

30

40

50

60

70

80

2003 2004 2005 2006 2007 2008 2009

Rati

o(%

)

Trend and Current Status of Percentage Trend and Current Status of Percentage of Females Researcher at Shiseido Research Centerof Females Researcher at Shiseido Research Center

Percentage of female researcher is 40%Percentage of female researcher is 40%and is gradually increasing.and is gradually increasing.

Female

Male

Current Situation at the Shiseido Current Situation at the Shiseido Research CenterResearch Center

Female researchers at the Shiseido Research Center (Japan) : 40.3%Women in management: 9.2% (as of April 2009)

Female researchers at the Shiseido Research Center (Japan) : 40.3%Women in management: 9.2% (as of April 2009)SituationSituation

Female40.3%Male

Female9.2%

Shiseido Researchers Women in managementat Shiseido Research Center

Male

15

To create a situation where women are in positions toparticipate in discussions and decision

-making on company policies

To create a situation where women are in positions toparticipate in discussions and decision

-making on company policies

IssueshereafterIssues

hereafter

Helping Employees to Balance

Work and Life

Essential Efforts in Utilizing Diverse Human Resources ― Realizing Work/Life Balance ―

Essential Efforts in Utilizing Diverse Human Resources ― Realizing Work/Life Balance ―

A way of working that enables an enhanced balance of work A way of working that enables an enhanced balance of work and other aspects of life, including family life (child-rearing, and other aspects of life, including family life (child-rearing, nursing care, etc.), lifelong learning, hobbies and social nursing care, etc.), lifelong learning, hobbies and social contribution activities. contribution activities.

Work/Life Work/Life BalanceBalance

Equal Equal OpportunityOpportunity

Do work-life balance and equal opportunity employmentProduce positive effects on human resources management.

What work/life balance is?

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Capacity to create new valueand increase productivity

Capacity to create new valueand increase productivity

Satisfaction from new experiences carried back to the workplace

Satisfaction from new experiences carried back to the workplace

Shortened working hours and more time for personal life

Shortened working hours and more time for personal life

New experiences in thefamily, community and society

New experiences in thefamily, community and society

　　 Issues relevant to all employees regardless of gender, age, marital status or parental status.

　　 Measures to realize this include reduced working hours and flexible administration regarding time, responsive to individual needs.

　　 Improvement to individual productivity is also required.

Shiseido’s “Virtuous Circle” of Work/Life BalanceShiseido’s “Virtuous Circle” of Work/Life Balance

Shiseido’s system to support female researchers

“Shiseido Female Researcher Science Grant”

Shiseido Female Researcher Science GrantShiseido Female Researcher Science Grant

To contribute to the fostering of female researchers who can play leading roles,

by assisting talented female researchers in their research activities

Applicable research area:Applicable research area:

Natural sciences in general

Eligibility:Eligibility:

Female researchers at public research institutes in Japan

Use of aidUse of aid ：：

Research expenses; hiring of research assistants

Aid: Aid:

One million yen each, up to ten per year

In order to enable as many female researchers as possible to benefit from the grants

ObjectiveObjective

※URL for details ： http://www.shiseido.co.jp/doctor/grants/science.htm

A woman facing a barrier to continuing her research can use the grant as a stepping stone over that barrier,

and thus successfully demonstrate her ability

Financial Financial assistanceassistance

(stepping stone)(stepping stone)

BarrierBarrierBarrierBarrier

Effect of Shiseido Female Researcher Science GrantEffect of Shiseido Female Researcher Science Grant

Women who can play leading roles will naturally increase if talented female researchers are allowed to demonstrate their abilities.

Future: Hope to be the basis for a networkamong female researchers

Future: Hope to be the basis for a networkamong female researchers

In order for talented female researchers to fully exhibit their abilities . . . In order for talented female researchers to fully exhibit their abilities . . .

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This moment. This life. Beautifully.