Juice Global Reasearch

7/22/2019 Juice Global Reasearch

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Research and Markets: Consumer and

Innovation Trends in Juices and Smoothies -

2012 Report Highlights the Key Attitudesand Behaviors That Drive Consumers'

Preferences

esearch andMarkets:Consumer andInnovationTrends in Juices and Smoothies - 2012 ReportHighlights the Key Attitudes and Behaviors That Drive Consumers' Preferences

Dublin - Research andMarkets(http://www.researchandmarkets.com/research/66929b78/consumer_and_innov)has announced

the addition of the"Consumer and Innovation Trends in Juices and Smoothies"report to theiroffering.

Juices and smoothies are often characterized by their health and convenience benefits; however,changing consumer needs, scientific progress and perpetual sensory evolution provide a breadthof opportunities for new and existing players.

Although the basic ingredients arecommodities,juices and smoothies are evolving seamlessly inline with the complex needs and demands of consumers. This brief outlines the most importantconsumer and product trends impacting the category globally, using Datamonitor's TrendSightsmega-trend framework as a basis to organize the key themes covered.

Each section is introduced with a concise SWOT analysis that outlines how each TrendSightsmega-trend can be applied to the category

Consumer insight analysis covering 20 countries globally highlights the key attitudes andbehaviors that drive consumers' preferences

Draw inspiration from numerous case studies and product examples throughout the brief thatshowcase best-in-class innovations in juices and smoothies

Highlights

Given the rising consumer awareness of the high sugar and calorie content of fruit juices, there isan opportunity for vegetable juices, which boast healthy nutrients and vitamins and benefit fromlow sugar and low calorie properties. While sensory limitations have subdued consumer demand,fruit and vegetable combinations are gaining traction.

With functional products gaining increasing traction among consumers, the category hasexperienced a surge of more advanced health claims than standard vitamin and antioxidant
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claims. While this trend is set to accelerate, it is important that brands do not lose sight of thecontinued predominant driver of demand for juices and smoothies: taste

For more information visithttp://www.researchandmarkets.com/research/66929b78/consumer_and_innov

Research in Focus -Challenges and

Strategies in Global Fruit/Vegetable Juice

Sales 2011

Several inherent challenges exist in global fruit/vegetable juice sales. In a recent

Euromonitor International Global Briefing, entitled 'Global Consumer Preferences withinFruit/Vegetable Juice', Richard Haffner, Euromonitors head of beverage research,

analyses these challenges and offers strategies for growth opportunities in global

fruit/vegetable juice sales.

There are several challenges for fruit/vegetable juice sales in the global arena. Unlike othercategories in the soft drink industry, fruit and vegetable juice sales are driven by regions withdiverse consumer preferences in juice types and flavors, making the building of uniform globalbrands especially challenging. Understanding the challenges and opportunities is the first step increating a strategy for fruit/vegetable juice companies to compete globally.

In contrast to other soft drinks categories that reflect global brand dominance, the fruit/vegetablejuice category does not have one key global player. Rather, regional brands are the powerhousesof sales. Consumer preferences develop around local brands, and these are often far ahead ofinternational brands in terms of distribution reach.

Local competition is especially fierce in China where several strong domestic players are alreadyprevalent. These companies understand local consumer tastes as well as their countrys

distribution networks, which makes it difficult for multi-nationals to compete with them.

Putting up the most competition for domestic players is TheCoca-Cola Cowith its Minute MaidBrand. Though it commands just 5% of global fruit/vegetable juice off-trade volume sales,

Minute Maid has emerged as the clear market leader, according to Euromonitor data. Coca-Colamakes use of its global distribution network and local product development infrastructure totailor the brand to regional tastes in a way few competitors can match.

In addition to its ability to capitalise on regional taste variations, Minute Maid has also kept upwith the continuing health trends in the fruit/vegetable juice category, raising its profile of 100%juice to meet demands for healthier juices. In many parts of the world, Minute Maid conveys itshealthfulness as a 100% juice product. However, in China the most important characteristic is the
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vitamins and minerals the product contains, not necessarily the juice content. So,in China,Minute Maid Pulpyis perceived to be a healthful product but only contains 10% juice. In orderto be successful, juice producers will need to expand into healthier juice types, while keeping inmind each regions important characteristics.

Though Coca-Cola has been the most successful global player in the category, it too has facedroadblocks for growth. In 2009, its US$2.4bn application to acquire local Chinese juice makerHui Yuan wasrejected by the Chinese Ministry of Commerce.The deal would have been thecola giants largest overseas acquisition transaction. The decision was the first major file sinceChinas anti-monopoly law became effective in 2008, and was a timely reminder of the sterndomestic competition that overseas companies face.

Other companies have taken a less dramatic approach to teaming up with local players. Nestlrecently made progress with its expansion in China through itspurchase of a majority stake inXiamen Yinlu Group.With this move, Nestl will more than double its current value share in theChinese soft drinks market, according to Euromonitor data. These lower profile deals have been

successful whereas larger deals like Coca-Colas attempt have attracted scrutiny and wastedtime.

In fruit/vegetable juice, it would appear that the local companies have stolen a march on the softdrinks giants. However, a partnership between the two could benefit all and sundry, goingforward.

Global Fruit and Vegetable Juices Market to

Reach 72.29 Billion Liters by 2017, According

to a New Report By Global IndustryAnalysts, Inc.

GIA announces the release of a comprehensive global report on Fruit and Vegetable

Juices market. The global market for fruit and vegetable juices is forecast to reach 72.29

billion liters by the year 2017, primarily driven by the rising preference among

customers for healthy drinks. Growth in the fruit and vegetable juices market is also

expected to stem from the rising demand for organic, superfruit, and 100% natural fruit

juices.

San Jose, CA (PRWEB) April 17, 2012

Follow us on LinkedInOver the years, juices have garnered sufficient amount of attention as ahealthy drink when compared to softdrinks. Mirroring the fact, per capita consumption ofjuicesexhibited robust growth over the past few years while carbonated beverages gained by a modestpercentage. Additionally, aerated soft drinks are also being replaced by sparkling juices, which
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are free from high fructose corn syrup and contain only natural sugars. The marketplace ispresently witnessing the influx of juice brands which apart from being economical are fortifiedwith vitamins and minerals, are low in calories compared to soft drinks. Apart from natural andhealthy ingredients, products are also being tagged as premium or organic, in order to generatehigher sales volumes. With three decades of history, thefruit juicesector is still considered a

young industry. Growth in the industry is mainly driven by imports and exports. The fruit juicemarket value is about twice as much as the tea segment and the sales of fruit juices are alsotowering over the entire cola segment sales. The phenomenal growth rate in the segment isattracting a lot of new entrants.

Private label juices are capturing the market in both shelf-stable and refrigerated juicesubcategories. This is primarily due to the proactive approach to packaging trends, quality andflavor adopted by private label companies. In shelf stable category, private labels continue towitness robust growth across various bottled juice categories. Demand for 100% fruit juicesegment is set for higher growth as aging baby boomers look for more ways to improve andsustain health. The market is vibrant with a host of innovations and product launches with juice-

makers reinventing product lines towards the 100% fruit juice segment. Juice-makers arecontemplating the launch of 100% pure and organic juices. Going forwards, it is estimated thatthe trend in favor of healthy eating, high quality products with novel tastes, and growingacceptance of fruit juices as part of mealtimes would continue to drive growth in the fruit andvegetable juicesmarket. While health concerns are expected to spike the demand for superfruitjuices, safety and environmental concerns would spearhead innovation and new productdevelopment in the areas related to organic and 100% natural juice segment.

Europe represents the single largest regional market, as stated by the new research report onFruits and Vegetable Juices.Asia-Pacific is forecast to emerge as the region holding significantgrowth potential at a CAGR of 6.3% over the analysis period 2009-2017. Fruit Juices constitutesthe largest product category, amassing a gigantic share of the global market, strengthened bysustained demand from chilled ready to serve juice segment. The market is also forecast to raceahead at the overall highest compounded annual growth rate through 2017. Growing economies,such as China and India, present lucrative opportunities in terms of potential consumers.Producers are aggressively promoting and expanding their operations into these countries,localizing their products to reflect tastes and preferences of specific demographic and regionalconsumer groups. Per capita consumption is expected to increase as juice becomes more popularin China. Present scenario of Chinese beverage industry includes moderate production levels,imported manufacturing technology due to backward local technology, and scope for foreignentry. In the face of all this, the market for beverages in China is poised for positive growth.

The global fruit and vegetable juices market is highly competitive and fragmented in nature, withscores of medium and large player competing fiercely for a larger share of the pie. Private labelmanufacturers also hold a large share of the market. Key market participants profiled in thereport include Del Monte Foods Company, Dr. Pepper Snapple Group Inc., Minute MaidCompany, Odwalla Inc., Nestle SA, Ocean Spray Cranberries, Tropicana Products Inc., WelchFoods Inc., among others.
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The research report titled Fruit and Vegetable Juices: A Global Strategic Business Report

announced by Global Industry Analysts Inc., provides a comprehensive review of the fruit juicesand vegetables market, current market trends and issues, industry overview, trends in thedifferent market segments, product introductions, recent industry activity, and profiles of majoras well as niche players worldwide. Analysis and overview is provided for the years 2009-2017

for major geographic markets, such as the US, Canada, Japan, Europe, Asia-Pacific, LatinAmerica, and the Middle East. Market analytics are provided in terms of Volume (liters) forproduct segments - Fruit Juices (Frozen Concentrates, Chilled Ready to Serve Juices and ShelfStable Juices) and Vegetable Juices. The study also provides historic data for an insight intomarket evolution over the period 2003 through 2008.

For more details about this comprehensive market research report, please visithttp://www.strategyr.com/Fruit_And_Vegetable_Juices_Market_Report.asp

About Global Industry Analysts, Inc.Global Industry Analysts, Inc., (GIA)is a leading publisher of off-the-shelf market research.

Founded in 1987, the company currently employs over 800 people worldwide. Annually, GIApublishes more than 1300 full-scale research reports and analyzes 40,000+ market andtechnology trends while monitoring more than 126,000 companies worldwide. Serving over9500 clients in 27 countries, GIA is recognized today, as one of the world's largest and reputedmarket research firms.

Follow us on LinkedIn

Global Industry Analysts, Inc.Telephone: 408-528-9966Fax: 408-528-9977

Email: press(at)StrategyR(dot)comWeb Site:http://www.StrategyR.com/

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