Kapol CollegeRabina YesminRoll no- 2002

S.Y.BMS

Subject- Research Methods in

BusinessTopic-

Quantitative Research

WHAT IS QUANTITATIVE RESEARCH ?

Quantitative research is “the precise count of some behavior, knowledge, opinion or attitude.”

It is based on measurement of quantity or amount.

It tries to answer questions like how much, how often, how many, when, who, etc.

Types Of Quantitative Research:

1)INFERENTIAL RESEARCH: In inferential observation the researcher must

make inferences by going below the surface. Process of trying to reach conclusions that extend

beyond immediate data. Inferential approach makes inferences from

specific data to general conditions.

2)EXPERIMENTAL RESEARCH:An attempt by the researcher to maintain control over all factors that may affect the result of an experiment.

Research requires the measurement of variables.

The researcher attempts to determine or predict what may occur.

DEPENDENT & INDEPENDENT

VARIABLES:Dependent :

When a variable whose

value depends on that of another.

E.g. Height depends on

age, hence height

is dependent variable.

Independent : The variable that is

prior to the dependent variable is called independent variables.

E.g. Age or gender is independent variables.

3) SIMULATION:Simulation is an alternative to

lab & field experimentation used in business research.

It is conducted in a specially created setting that resembles the natural environment in which activities are usually carried out.

TYPES OF SIMULATION:

1-Identity Simulation.

2-Quasi-identity

Simulation.

4-Computer Simulation.

3-Laboratory Simulation.

STEPS IN CONDUCTING SIMULATION RESEARCH:•MODEL BUILDING.

•MODEL IMPLEMENTATION.

•MODEL BEHAVIOUR.

•COMPARISON WITH REAL WORLD.

•PRESERVATION OF EVENTS.

Thank You