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7/31/2019 Jones_how to Use Google Analytics Part 3
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HowtoUse
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WelcometoPart3ofourseries!
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WhatcanIexpectfromGoogle
Analy/cs(GA)?
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GoogleAnaly/csgive
OBJECTIVEmeasures!
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GAreportsarecomposedof
graphsandnumbers
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WhydoIneedtoknow
thenumbersandgraphs?
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Numbersandgraphshelpyou
SEErealityclearly
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Numbersandgraphsprovide
measurementofperformance
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-Ifyoucan'tmeasure
something,youcan'tunderstandit.
-Ifyoucan'tunderstandit,
youcan'tcontrolit.-Ifyoucan'tcontrolit,
youcan'timproveit.
H.JamesHarrington
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"Whatgetsmeasured
getsdone,
whatgetsmeasuredand
fedbackgetsdonewell,
whatgetsrewardedgets
repeated.
JohnE.Jones
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Notyetconvincedifyouneed
GoogleAnaly/cs?
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Readmystory@Posi/[email protected] 12
TheresONEwaytofindout
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Readmystory@Posi/[email protected] 13
AreyouupforaTEST?
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Readmystory@Posi/[email protected] 14
Youonlyneedtoanswerafew
ques/ons
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Readmystory@Posi/[email protected] 15
Howwelldoyouknowyour
websitevisitors?
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Readmystory@Posi/[email protected] 16
Doyouknowhowmanyvisitors
didyourwebsitehaveTODAY?
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Readmystory@Posi/[email protected] 17
Doyouknowifyouhavevisitors
fromAsia,Antar/ca,orEurope?
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Readmystory@Posi/[email protected] 18
IfyourreadersarefromAsia,
doyouknowwhichpartofAsia?
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Readmystory@Posi/[email protected] 19
Doyouknowwhichbrowser
theyusedtogotoyoursite?
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Readmystory@Posi/[email protected] 20
Doyouknowwhereyourtraffic
iscomingfrom?
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Readmystory@Posi/[email protected] 21
Doyouknowwhichofyour
postsdidtheylovethemost?
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Readmystory@Posi/[email protected] 22
Howcanyouselltoyourvisitors
ifyoudonotknowthem?
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Readmystory@Posi/[email protected] 23
Yousaidyouknowsomeofthe
answers.BUT
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HowsureareYOU
ofyouranswers?
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Readmystory@Posi/[email protected] 25
Doyouwanttohavethe
RIGHTANSWERS?
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Readmystory@Posi/[email protected] 26
NOW,areYOUreadytosee
someoftheGAreports?
b
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Readmystory@Posi/[email protected] 27
Inyourbrowser,type
h^p:www.google.comanaly/cs
li k i d
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Readmystory@Posi/[email protected] 28
ClickSignInandenteryour
details
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Readmystory@Posi/[email protected] 29
Clickonthenameofyourwebsite
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Readmystory@Posi/[email protected] 31
YouwillseeyourDashboard
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Readmystory@Posi/[email protected] 32
Looksfamiliarright?
hi / h ld h
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Bythis/me,youshouldhave
overcomeyourfearofnumbersright?
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Readmystory@Posi/[email protected] 35
Now,backtoyourDashboard
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Readmystory@Posi/[email protected] 36
No/cetheleside?
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Readmystory@Posi/[email protected] 37
Zoomedinimage
E h f th i t b t i
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Readmystory@Posi/[email protected] 38
Eachofthesemaintabscontain
reportsaboutyourwebsite(wblueicons)
For reports abo t o r isitors o
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Forreportsaboutyourvisitors,you
haveAudience
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Google Analy/cs have different
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GoogleAnaly/cshavedifferent
reportsaboutyoursite!
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Rememberourli^letestearlier???
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Readmystory@Posi/[email protected] 44
LetsfindouttheRIGHTanswers!
Ques/on: Do you know how many
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Ques/on:Doyouknowhowmany
visitorsdidyourwebsitehave
TODAY?
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Readmystory@Posi/[email protected] 46
ClickAudience
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Adropdownpanelwillappear!
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Readmystory@Posi/[email protected] 49
Now,youclickOverview
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Readmystory@Posi/[email protected] 50
YouwillseeOverview
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Mouseoverthedatetoseeyour
numberofvisitorsonthatday!
Ques/on: Do you know if you
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Ques/on:Doyouknowifyou
havevisitorsfromAsia,Antar/ca,
orEurope?
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Readmystory@Posi/[email protected] 53
ClickAudience
Are you curious where your
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Areyoucuriouswhereyour
readersarecomingfrom?
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Readmystory@Posi/[email protected] 55
ClickDemographics
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Thisiswhatyouwillsee!
This website has readers in the
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Thiswebsitehasreadersinthe
Philippines,US,CanadaandUAE
Now drill down and ask which
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Nowdrilldownandask,which
statesintheUSaremyreaders
comingfrom?
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ClickonUnitedStates
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Scroll down and you will see
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Scrolldownandyouwillsee
specificfiguresperstate
Ques/on: Do you know which
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Ques/on:Doyouknowwhich
browsertheyusedtogotoyoursite?
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ClickTechnology
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Adropdownpanelwillappear
l k
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ClickBrowser&OS
ll h
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Youwillseethisscreen
S ll d d ill hi
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Scrolldownandyouwillseethis
This means that many of
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Thismeansthatmanyof
yourvisitorsuseChrome
If you prefer a pie chart, you can
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Ifyoupreferapiechart,youcan
seeoneontherightside
Areyoucuriousiftheyuseda
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y y
mobiledevicetoviewyoursite?
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Cli k O i
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Readmystory@Posi/[email protected] 73
ClickOverview
N k th !
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Readmystory@Posi/[email protected] 74
Nowyouknowtheanswer!
No/cetheboxesontheupper
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pp
righthand?
Youcanchoosethetypeofchart
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yp
thatyouwant!
Ifyouwantjustnumbersandno
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y j
chart,clicktheboxwithrows
Numbers are all that you will see!
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Numbersareallthatyouwillsee!
Toseeapiechart,
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p
clicktheroundbox
Viola! A pie chart!
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Viola!Apiechart!
Wantabarchart?
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Clickthetabwithbars
Now you have bar chart!
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Now,youhavebarchart!
Ques/on: Do you know where you
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Ques/on:Doyouknowwhereyou
trafficiscomingfrom?
Gobacktothemaintabsonthe
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leside(withblueicons)
Click Traffic Sources
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Click TrafficSources
A drop down panel will appear
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Adropdownpanelwillappear
Click Sources
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Click Sources
A drop down panel will appear
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Adropdownpanelwillappear
Click All Traffic
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Click AllTraffic
You will see your sources of traffic!
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Youwillseeyoursourcesoftraffic!
Ques/on:Doyouknowwhichof
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yourpostsdidtheylovethemost?
Click Content
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Click Content
A drop down panel will appear
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Adropdownpanelwillappear
Click Site Content
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Click SiteContent
Anotherdropdownpanelwill
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appear
Click All Pages
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Click AllPages
You will see your top posts!
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Youwillseeyourtopposts!
Click Site Speed
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Click SiteSpeed
A drop down panel will appear
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Adropdownpanelwillappear
Click Overview
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Click Overview
You will see this info
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Youwillseethisinfo
Onereasonwhyyoumayhavel i it i b it t k l
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lessvisitorsisbecauseittakeslong
foryourpagetoload
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Justclickon
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thedifferentreportstolearnmore
aboutyourwebsite!
Hope
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Hope
YOU
hada
Posi/vely
AwesomeLearning
Experience!!!
Big Thanks
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BigThanks
h^p:www.flickr.comphotos
h^p:flickrcc.bluemountains.net
h^p:www.fotopedia.com
h^p:search.crea/vecommons.org
h^p:www.flyte.biz
h^p:support.google.comgoogleanaly/cs