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WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses AUDIENCE DATA
2
AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from geographically?
How do people find our site?
Where are they coming into the site?
What devices are they using?
Which phrases are they finding us with?
What are they doing once they’re here?
Demographics Which traffic sources are performing best?
Where are they leaving?
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses AUDIENCE DATA
Analytics can teach us about who our visitors are, allowing us to:
1. Fine tune our marketing strategy to bring in more of the right sort of visitors
2. Angle our content to match the audience
3. Learn which audiences our message resonates with
3
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses KEY INSIGHTS
1. Demographics
2. Interests (basic)
3. Geography
4. Devices
4
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses DEMOGRAPHICS
5
1. Age Breakdown 2. Gender
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses INTERESTS
6
This is interesting, but NOT gospel
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses GEOGRAPHY
7
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses DEVICES
8
WW
W.M
ARKE
TIN
GU
.NIN
JA
|Pr
ofita
ble
Onl
ine
Mar
ketin
g fo
r Bus
ines
ses UP NEXT…
9
AUDIENCE DATA ACQUISITION DATA INTERACTION DATA
Where are they from geographically?
How do people find our site?
Where are they coming into the site?
What devices are they using?
Which phrases are they finding us with?
What are they doing once they’re here?
Demographics Which traffic sources are performing best?
Where are they leaving?
