Johan Raslan Presentation

8/2/2019 Johan Raslan Presentation

1/15

Corporate responsibility =business sustainability*Johan Raslan (7 June 2008)

2008 Global Summit of WomenWomen and Asia: Driving the Global Economy

*connectedthinking


2/15

Contents

1. Journey towards CR

2. 4 + 4 = PwC Malaysias story

3. Bust the myth4. The power of passion

5. Todays mission, tomorrows achievement


3/15

Journey towards CR


4/15

Slide 4PricewaterhouseCoopers

June 2008

The CR journey - creating a responsible business strategy

1970-19901990-2001 2001 onwards

Source: John ZinkinInstitute of Corporate Responsibility Malaysia

Philanthropy:Doing good fast

PR Whitewash:Doing good to

look good

Before 1970

Strategic CSR:

Ad hoc doinggood to do well

Strategic CR:

Sustainabledoinggood to do well

Level of impact onhow business is done

Corporate responsibility = business sustainability

Disconnect fromeverydayoperations; little

impact on theway biz is done.

Doing more withoutchanging the way we

do biz; lack credibility

Incorporatingethics, good CGand giving backto society in bizstrategy &

execution


5/15

4 + 4 = PwC Malaysias story


6/15


June 2008


4 + 4 = PwC Malaysias story

4 guiding principles

We invest in relationships

We share and collaborate

We put ourselves in others shoes

We focus on enhancing value

4 CR strategic areas:

Workplace

Marketplace

Community

Environment

Workplace

Community

Marketplace

Environment

PwCExperience

as ourguiding

principles


7/15


June 2008

4 + 4 = PwC Malaysias story (contd)


Marketplace

Community

Workplace

Environment

PwCExperience

as ourguiding

principles

MalaysianHumanitarian Award

MERCY Malaysia Community Outreach

Programme (COP) Young Enterprise

Programme

Going green campaign Green marshals

Global PeopleSurvey

BRAVO + Citizenawards

Code of Conduct Gender diversity

Advocacy on key PoVs- regulator engagement- awareness briefings

Media engagement Institute of Corporate

Responsibility, Malaysia

(ICRM)


8/15


June 2008

4 + 4 = PwC Malaysias story (contd)


Workplace

Community Environment

PwCExperience

as ourguiding

principles

Marketplace

Advocacy through regulator engagement,awareness briefings in:- Corporate Responsibility- Corporate Governance- SRI/Islamic Finance

- Business ethics- Anti-corruption

Policy setting/Promoting public policies Media engagement Institute of Corporate Responsibility, Malaysia

(ICRM)


9/15

Bust the myth


10/15


June 2008

Bust the myth - Why is CR important in Asia?


Impacts 60% of humanpopulation in 48 countries

Widespread poverty; widening

income gap

Fastest growing economies +

smallest & most stagnant

Environmentally rich in natural

resources

Recent calamities in Asia

(Myanmar, China)


11/15

The power of passion


12/15


June 2008

The power of passion - What can you/your organisation do?


Workplace Marketplace Community Environment

Benefits to society:

Programmes tobuild & retaintalent

- Mentoring

- Training

- Flexible workingmodels

Fair labourpractices

Gender diversity

Engageregulators/mediato advocate keyPoVs

Vendor/SMEdevelopment

Ethical

procurement

Look beyondmonetarycontribution

Partner withorganisations thatsupport your CRstrategy

Promoteindigenouspeoples rights

Promote greenpractices

Improve productquality

Active communityengagement toimprove raw

material supply

Increase in skills& job stability

Develop futurewomen leaders

Shape industryand strengthenlocal laws

Capacity building

Building capacityand sustainableinitiatives

Reduceconsumption ofnatural resources

High quality yields


13/15

Todays mission, tomorrows achievement


14/15


June 2008

Todays mission, tomorrows achievement

3 points to ponder over


1. Sustainable CR is here tostay (CR > philanthropy)

2. Opportunity for blue

ocean branding3. Dont wait to arrive to

start CR. Doing CR

means you havearrived.


15/15

2008 PricewaterhouseCoopers. All rights reserved. PricewaterhouseCoopers refers to the network

of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independentlegal entity. *connectedthinking is a trademark of PricewaterhouseCoopers LLP (US).

The power of passionThe kind of commitment I find among the best

performers across virtually every field is asingle-minded passion for what they do, anunwavering desire for excellence in the way they

think and the way they work. Jim Collins, business author and theorist

Documents

Johan Raslan Presentation