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.JOBS & Reaching a
Veteran and Military
Audience
Updated 01.07.2013
Rhiannon Leach, Phillips 66 Seth Flatler, DirectEmployers Association
2
Agenda
Our History as a Brand New Company
Veterans Initiative
Evolution of the Site
Results
Organic Growth
Additional Initiatives
3
Who We Are
Rhiannon Leach
Global Advisor, Talent
Planning & Acquisition (TP&A)
Center of Excellence
5 years of experience in
Recruiting & Staffing
Lead for development &
delivery of the Phillips 66
Recruitment Brand & Digital
Strategy
Manager of recruiting
technologies/systems used by
Recruiters to streamline
processes
Seth Flater
.JOBS Digital Strategist
Resident Google Analytics
Expert
Aid in the implementation and
tracking of over 40,000
different .JOBS domains.
Writes the “Data Robot Blog”.
Two posts a week around
everything related to the
.JOBS Universe
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Phillips 66’s History
137 year old organization that split from ConocoPhillips
on May 1, 2012
Unique position: we have 137 year history, but we’re also
a brand new organization
One of the largest independent refiners in the United
States
Headquartered in Houston - Listed on the NYSE as PSX
As of May 1, 2012, the company had more than $40 billion
in assets
28.58B market cap ( 10/22/12)
Approximately 14,000 employees
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We Are Phillips 66
Operations include:
Global Refining – 15 refineries
Transportation – via 15,000 miles of pipeline and 42
finished product terminals
Marketing and Specialty Businesses – Kendal Motor
Oil, Petroleum Coke Products
Commercial & Licensing – Buy feedstock for our
refineries as well as sell to the open market
50/50 Chemicals – CPChem
50/50 Midstream JV – DCP Midstream
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Diversity & Inclusion
We began having conversations with our main business
unit, Refining, and determined:
Need to increase diversity in trades and operator-level
positions
Surpassed the aeronautical industry in having the highest
paid jobs in the manufacturing industry, still struggle for
diversity
Anticipating the “Great Crew Change”
Average age of workforce is 45
38.3% are 51+
22.5% of workforce are age 55+
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Safety. Honor. Commitment.
Safety: At Phillips 66 we want to make sure every employee makes it to work & home safely. Every day.
In our industry, potential for personal, environmental, and community safety risks
Honor: We stand behind our word, and you can count on us to do the right thing. Always.
Commitment: We are inspired to achieve the highest levels of performance in everything we do.
Military Internal task force researched and discovered a group that has similar values to Phillips 66 – the US military
Additionally, the military has a significant number of diversity candidates
Leadership. Integrity. Honor. Commitment
Team mentality
Work Ethic – respect for procedures
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Veterans Initiative
Military Recruiting at Phillips 66 was fragmented, uncoordinated, and there was no one responsible for its success.
Steps for Success
COE Recruiting Center of Excellent & Recruiting Operations
partnered to provide Military Recruiting Solutions to our
businesses
Sought and gained executive support within the business and
corporate
Created a military hiring toolbox and implemented multiple tools
Partnered with Orion International for onsite hiring events and
outreach to the active military
Provided training to hiring managers on how to hire from the
military
Leveraged the .JOBS Military Occupation Code (MOC) translator
on a dedicated veterans page
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Search Engine Optimization (SEO) Strategy with .Jobs
Phillips66-Veterans.jobs
Phillips66-Accounting.jobs
Phillips66-Alumni.jobs
Phillips66-Auditing.jobs
Phillips66-Automationengineering.jobs
Phillips66-Aviation.jobs
Phillips66-Bartlesville.jobs
Phillips66-Computer.jobs
Phillips66-CorrosionEngineering.jobs
Phillips66-ElectricalEngineering.jobs
Phillips66-Energy.jobs
Phillips66-Engineering.jobs
Phillips66-EnvironmentalEngineering.jobs
Phillips66-Facilities.jobs
Phillips66-Finance.jobs
Phillips66-Gas.jobs
Phillips66-Houston.jobs
Phillips66-HumanResources.jobs
Phillips66-IT.jobs
Phillips66-Legal.jobs
Phillips66-Marketing.jobs
Phillips66-MechanicalEngineering.jobs
Phillips66-Oklahoma.jobs
Phillips66-Pipeline.jobs
Phillips66-Process.jobs
Phillips66-Procurement.jobs
Phillips66-Refinery.jobs
Phillips66-ReliabilityEngineering.jobs
Phillips66-Research.jobs
Phillips66-Sap.jobs
Phillips66-SkilledLabor.jobs
Phillips66-SupplyChain.jobs
Phillips66-Technician.jobs
Phillips66-Technology.jobs
Phillips66-Texas.jobs
Phillips66-Trading.jobs
Phillips66-University.jobs
Phillips66.jobs
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SEO Strategy with .Jobs
⇧ 305%
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Phillips66-Veterans.jobs
By the Numbers:
# of Jobs = 70
# of Unique Job Titles = 70
# of MOC/MOS Mapped to = 980 (more to come)
Pages Indexed = 12,900
Impressions Since Launch = 28,000
Visits Since Launch = 2,839
Conversions Since Launch = 318
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Corporate Careers Site
Linking on
Corporate
Career Site
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Evolution of the Crosswalk V
ers
ion
1.0
Vers
ion
2.0
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Evolution of the Crosswalk
Ve
rsio
n 3
.0
15
Evolution of the Crosswalk
Military
Targeted
Video
Ve
rsio
n 4
.0
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Evolution of the Crosswalk V
ers
ion
5.0
17
Evolution of the Crosswalk V
ers
ion
6.0
N
ex
t S
tep
Static
Pages
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Organic Traffic
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Veterans.jobs Billboard
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Successes to Date
In 2012, 5-7% of Phillips 66’s total hourly Refining hires came from these efforts
Military recruitment is now an expected part of the recruitment planning conversation
We are expanding our commitment for number of hires from the military, not only within Refining, but also our Transportation and IT organizations
Senior leadership is more engaged & involved
In November 2012, Phillips 66 partnered with the Center for America to become the lead corporate sponsor of American Jobs for American Heroes (AJAH)
Partnering with our employee Military Affinity Network and Orion Military Recruiting Firm to enhance our Veterans Crosswalk
Phillips 66 Careers Team runs all initiatives through DirectEmployers for best practices and search engine optimization.
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Phillips 66
Rhiannon Leach Advisor Global Staffing
Phillips 66
918-661-5595
Seth Flater .JOBS Digital Strategist
DirectEmployers Association
317-874-9049
Questions???
