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Reaching Your Target
Audience
Consumers today
• Expect on-demand services on the go
• Block ads when they can
• Pay less attention to brands
• Only care about what they are interested in
We need to be smarter in how we reach our audience
Delivering a more generic message to
a broad target
More relevant messages delivered
through smart segmentation
strategies to defined audiences
Website Visitors
BEHAVIOR EMOTION
MOMENT
DATA
Data helps to redefine how to reach the right audience
Find, build and engage your
audience by considering
Context
Relevance
Authenticity
User ExperienceContent
