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Head, Communications and Marketing

Public Programs Branch

Communications Branch

Employment Type: Fulltime, Ongoing

Classification: EL2 (Section Head)

Position Number: 60000121

Reports to: Branch Head, Assistant Director Public Programs

Direct Reports: 3 x EL1

Security Clearance: Negative Vetting 1

The Australian War Memorial

The Australian War Memorial combines a shrine, a world-class museum, and an extensive archive. The Memorial's

purpose is to commemorate the sacrifice of those Australians who have died in war or on operational service and those

who have served our nation in times of conflict. Its mission is leading remembrance and understanding of Australia’s

wartime experience.

The Australian War Memorial personally and powerfully commemorates the role Australian service men and women have played in

diverse theatres of war and operations over more than a century. The Memorial is a special place, being the heart of the nation for

veterans, Defence service personnel and all Australians to remember and understand the Australian experience of war and its

enduring impact on Australian society. The Memorial is also undertaking a Development Project adding significant new galleries

and visitor spaces to the precinct which will form part of our continuing story in commemorating service and sacrafice.

This is a hands-on, diverse role that requires experience within all aspects of communications and marketing for the Memorial

including the Development Project. Exceptional writing, strong media relations, innovative delivery and a process approach along

with Customer Relationship Management (CRM) system expertise for excellent stakeholder engagement are key. You will work

closely with the Director, Branch Head of Public Programs. Executive Program Director. Development and the senior management

team to deliver an integrated marketing communications strategy.

January 2020

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This position requires professional and proven leadership experience across all marketing and communications functions. These

include: public affairs, online engagement, branding, development of sponsorships and partnerships, loyalty (Friends of the

Memorial) and CRM system programs. As Head of the Communications and Marketing Section you will provide leadership for all

the Memorial’s marketing and communications activities both nationally and internationally. You will lead a small diverse team in

positioning the Memorial as the commemorative heart of the nation during this significant period.

This position requires an experienced communicator and highly effective person to identify and develop public relations and

integrated marketing opportunities leveraging partnerships and networks within the tourism and communication industries, ensuring

the Memorial’s high public profile is maintained.

Core Responsibilities

Under broad direction provide leadership in and undertake a combination of management administration tasks

and strategic planning focused on the provision of marketing and communications.

Manage the resources of the section including staff performance and budgets, to deliver against the Memorial’s

corporate plan and the section’s business plan.

Provide advice to the Director and senior management on matters relevant to the profile and brand of the

Memorial including the Development Project.

Ensure the Memorial’s positive public profile is maintained by effective monitoring and management of public

relations and stakeholder issues.

Experience in developing innovative opportunities through the media and potential marketing partners including

tourism authorities and other agencies.

Provide strategic direction in the development, implementation and evaluation of marketing communication

strategies that promote the Memorial’s profile.

Provide strategic direction for online communication and engagement through Digital Experience team.

Provide direction in developing partnership opportunities including stakeholder engagement and management.

January 2020

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Selection Criteria

1. Significant strategic and operational experience in creating and implementing communications and marketing

strategies, with consideration of an APS environment.

2. Demonstrated success in the leadership of a small and diverse communications and marketing team to deliver

innovative and high quality outcomes.

3. Proven experience identifying and developing new communications and marketing opportunities including

online media to engage audiences and contribute to the public profile of an organisation.

4. Excellent writing and superior interpersonal skills with a demonstrated ability to build relationships amongst a

wide range of stakeholders including veterans groups.

5. Experience in applying significant judgement in the management of highly complex and or sensitive issues.

6. Proven success in introduction and management of CRM systems for stakeholder management and fundraising

purposes.

7. Demonstrated high level of understanding of equal opportunity principles and a commitment to the application of

the APS Values, Employment Principles and Code of Conduct.

8. Tertiary qualifications in the fields of media and marketing highly desirable.

January 2020