JOB DESCRIPTION JOB TITLE: Marketing & Communications

P:\PERSONNEL\JD & PS\Job Descriptions\Marketing\Marketing Communications Officer October 2021.doc

JOB DESCRIPTION JOB TITLE: Marketing & Communications Officer

LOCATION: LOROS Hospice, Groby Road, Leicester HOURS OF WORK: 37.5 hours per week REPORTING TO: Marketing & Communications Lead JOB PURPOSE: This exciting role will work to ensure that there is an integrated approach to marketing and communications activities across the organisation. The role will maximise awareness of LOROS, the impact of our campaigns, events and activities and increase the level of funds raised by working to develop relationships with both new and existing supporters. The role will provide media relations, support the development and use of the LOROS brand, execute creative and engaging marketing campaigns, be responsible for the production of LOROS communications and emotively capturing patient stories. The role will be responsible for driving forward creativity and innovation and test new ways to promote the charity (podcasts, patient videos, emerging social media and digital trends). DUTIES AND RESPONSIBILITIES:

• To support the Head of Marketing, Communication and Digital, and Lead in delivering

the LOROS Marketing and Communication Strategy 2019-22 to ensure LOROS is effectively promoted within Leicester, Leicestershire and Rutland.

• You’ll provide expertise and support to effectively promote our income generation activities (fundraising campaigns and events, our 29 shops and retail activity, and the LOROS Lottery), corporate activities, as well as our Care Services, Education and Research teams.

• Responsibility for ensuring campaign/action plans are in place for each campaign,

event and activity undertaken by the team and ensure implementation of the Marketing & Communications team annual schedules.

• Form strong and collaborative relationships with key stakeholders across the

organisation to provide service-driven support and offer marketing and communications expertise.


• Ensure that monthly marketing and communications KPIs are captured and analysed to continually inform and underpin decisions.

• Conducting interviews with our patients and their families to write emotive stories about the care we provide. You will also need to source quotes, videos and photographs from various stakeholders adhering to the consent process.

• Support the recruitment and training of our speaking out volunteers. • Identifying opportunities for raising the profile of LOROS and increasing voluntary

income in line with the organisation’s strategic goals and income generation objectives.

• Be responsible for driving forward creativity and innovation in testing new ways to

promote the charity (podcasts, patient videos, emerging social media and digital trends).

• Support the Patron and Ambassador Steering Group and help nuture the relationships

with our Patrons and for engaging potential new ones.

• Organise celebrity visits to the Hospice. Maintain an annual programme of asks and co-ordination of each subsequent visit.

• Be the charity’s brand ambassador, providing advice on consistent use of the charity’s

brand and supporting the development of the brand guidelines. • Undertake regular research of the charity sector, including competitor, SWOT and risk

analyses, to support the development and implementation of the marketing and communications strategy, and for campaigns, activities and events.

• To support the Marketing & Communications Lead and Head of Marketing, Communication and Digital in co-ordinating LOROS’ communication programme with supporters and the general public. Including the LOROS magazine, enewsletter programme, press releases, direct mail, event collateral, awareness campaigns, leaflets, adverts, and the development and use of patient stories, as well as advising on legacy marketing.

• Planning, delivering and leading integrated campaigns/projects; being the point of contact for staff within the organisation and working with them on their requirements/brief, including offering recommendations and advice where needed.

• Responsibility for developing and creating engaging social media content, social media campaigns and analysing engagement and impact (Facebook, Instagram, Twitter and LinkedIn).

• Delivering on projects/campaigns in a timely, planned and relevant manner, keeping

staff fully informed at all times and ensuring you keep within pre-determined budgets.

• Monitoring, evaluating and reporting on projects/campaigns. • To maximise press releases/comments/responses and secure media interviews to

achieve media coverage. To plan and execute media events and photo calls. To be the


first point of contact for media queries, liaising with other team members as appropriate.

• To maintain and develop strong relationships with local, regional, national and trade

media and continuously update our database of media contacts. • Planning, managing and delivering direct mail campaigns on time and to budget.

Working with the CRM Officer on the development, structure and exploitation of Raisers’ Edge, LOROS’ supporter database to maximise segmentation and the enablement of targeted communications.

• Copywriting and proofreading for different marketing collateral, ensuring the appropriate emotion and tone of voice is used.

• To co-ordinate the development of marketing materials which meet the needs of different audiences and to ensure that such materials are developed on time and to budget. Work with the designer to develop effective and engaging artwork.

• To manage relationships with external agencies involved in PR and marketing, the charity’s designers, printers and photographers.

• To support the design, writing, publication and scheduling of web content.

• Undertake ad hoc projects and work as directed by the Marketing & Communications Lead and Manager, and deputise for them when they are absent.

• To support the Head of Marketing, Communication and Digital on internal

communications to LOROS staff and volunteers. • To help at events, which will include working outside of regular contracted hours as

required. • To network effectively for mutual benefit with other charities and in particular other

hospices and Hospices UK. • Engaging in continuous professional development to ensure that you are up-to-date

with current trends and practices in marketing and communications.

• Monitor external marketing and charity trends and provide insights and analysis to help inform our future strategy.

• Share general duties with the Marketing and Communications team when needed.

• Provide event support and help at LOROS events. This will require working outside of contracted hours

• Represent LOROS in the community and at business events which will include

networking, public speaking and presentations. This will require working outside of contracted hours


GENERAL:

All staff are subject to Equal Opportunities Legislation, the Data Protection Act and LOROS Confidentiality Policy.

To carry out and comply with the prevention and control of infection as per LOROS policies and procedures.

All staff are subject to LOROS policies, procedures and conditions of service, with reference to the Health and Safety at Work Act 1974.

The post holder is responsible for safeguarding the interests of children and adults who they come into contact with during their work. To fulfil these duties post holders are required to undertake mandatory training to recognise the signs and symptoms of abuse, or neglect, or individuals at risk and to follow LOROS policies relating to safeguarding practice including reporting any concerns that they may have.

Take reasonable care for the health and safety of themselves and of other persons who may be affected by their acts or omissions at work.

!Unexpected End of FormulaCo-operate with their employer as far as is necessary to meet the requirements of the legislation.

All staff should be aware of and aim to contribute to LOROS’ Vision and Mission and also strive to exhibit the Values & Behaviours at all times (see attached document).

The contents of this job description are not exhaustive and may be amended in accordance with the needs of the service after discussion with the post holder whose agreement will not be unreasonably withheld. Signed………………………………………………………… Date………………………………………… Postholder Signed……………………………………………………….. Date ……………………………………….. Line Manager

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JOB DESCRIPTION JOB TITLE: Marketing & Communications