Marketing Plan

Table Of Content

1. Jetty Extracts Mission

2. SWOT Analysis

3. Market Research

4. Market Objective

5. Target Markets

6. Market Strategies

Jetty Extract’s Mission

• “Jetty Extracts was founded in 2013 by San Diego surfers with a passion for cannabis. Our company vision is just a reflection of the world we want to live in. This world includes goods being created in the most sustainable, healthy way possible. We want a world where people with illnesses can have access to things that make them feel better.  A world where we encourage one another to follow dreams and do incredible things.” - Jetty Extracts (2016)

SWOT ANALYSIS

Strengths • Brand Recognition• Website with Social Media Plug-ins• YouTube Channel• Active IG Account• 13k+ Social Media Followers

Weakness• Store Locator for product inaccurate• Products unnoticable on website• No strain differentiation of products• Not utilizing Facebook Marketing &

IG Marketing

Opportunities• Use other outlets (Snap Chat,

Pinterest)• Make use of Jetty Channel on

YouTube.• Use YouTube cannabis personalities

to promote new and existing product.

• Utilize Shelter Project and charity organizations.

Threats• Competition (Moxie, Guild, Gold

Coast)• Loss of new followership• Twitter Viewership

Market ResearchSocial Media Opportunities

With the use of multiple social networks, millions of existing and new patients

are in-search for new products that Jetty Extracts

can provide!

Top 5 Social Networking according to Dream Grow:

FacebookYoutube

InstagramTwitterReddit

(DreamGrow.com 10/16)

Facebook – 1 Billion+ Active Users YouTube – 1 Billion+ Active UsersInstagram – 500 Million+ Active Users

Social Networks

• Video Advertising is vital with 1 Billion active users daily on Youtube!

• Equipped targeting options will help Jetty Extracts reach the right target audience.

• Analytics make it easy to see how your ad performs. You can also make adjustments to your ad at anytime, and run multiple ads at once to see which works best.

• Complete control over daily budgetPlus, you only pay when someone engages with your video ad. If they skip it before 30 seconds (or the end) you don't pay a cent.

Opportunities with YouTube cannabis personalities with subscribers (All Business Inquiries in profiles):

CustomGrow420 (1.1M+)TheCCC420 (142K+)Hashbartv (55K+)MasterBong (173K+)HaleyIsSoarx (648K+)

YouTube Cannabis Audience

• With Jetty Extracts, Facebook Ads can be used to target core audience with a workable budget.

• More than 1 billion monthly active users according to statista!

• Interchangeable with Instagram to allow cross promotion on multiple platforms

• 60 Million Daily Users since launched in 2011.

• Snapchat has over 6 billion daily video views from mobile devices.

• Age range from 18-25• Use of app in field (demos,

delivery drop-offs, etc.) will draw consumer interest.

• Geofilters usage will bring patient engagement at sponsored events.

• Newly launched Instagram Business optimizes Jetty Extracts earning potential with ad platform for non-medicinal products.

• Over 500 million users monthly (300 million daily users) that is

• Innovative marketing platform that enables advertising solution for Jetty Extract brand awareness.

• Increase ROI

JettyExtracts.com• NONE of the Jetty Extracts concentrate products are in the the slider plug-in. Products and

merchandise need to be highlighted items in the plug-in for consumer recognition!• Products and merchandise needs to be separated! Merchandise (Apparel) are featured in both

Product and Merch webpages. Jetty Extracts Products & information are only on the homepage only (Not in Products!) This will deter new and existing patients from understanding Jetty’s products & information.

• Store Locator for Jetty Products has to be accurate and up-to-date in order to inform patients of available product near them!

The Shelter Project

• Additional volunteer services and campaigns need to be included on the Shelter Project.

• Jetty’s Shelter From The Storm project is here to provide cancer patients with clean and safe medicinal cannabis oil at no cost to the patient.

• Footage from charity events (videos, photos, etc.) need to be included on the page to showcase Jetty Extracts’ charitable efforts.

• “Contribute To The Cause” needs to include contact link for those who want to provide: equipment, time & clones.

Marketing Objective

Market Objectives

Increase Jetty Extracts followership by 5%

overall with effective mobile advertising.

Maximize ROI with aggressive marketing

strategies.

Deploy marketing campaigns on popular & up-and-coming apps to

increase customer awareness of Jetty Extracts brand &

products.

Target Markets

YouTubeInstagramSnapchat

• Consumer Ages 18-25• Snapchat 6 billion daily mobile views• YouTube Marketing to 1 billion viewers• Instagram Business open to 500 million users

Market Strategies• Join Snapchat! Jetty Extracts Snapchat allows for real-

time analytics. • Promotional tool to gain buyer awareness at Jetty

Extracts demonstrations and sponsored events.

• Instagram Business allows for sales of merchandise and apparel through low-cost marketing.

• Run & monitor sponsored ads to gain brand exposure for Jetty Extracts.

• Ideas and themes to have continuous viewer engagement (daily themes, fun & unusual holidays, promote local events , etc.)

• Works with Facebook Business!!

Budget• Flexible budget for social media extends from $0-$1,000 for each

platform. Effective spending to be spread based on market opportunities.

• Contact with YouTube cannabis personalities to promote and feature Jetty Extracts varies.

Thank You! #ExtractYourself

Resources• http://expandedramblings.com/index.php/important-instagram-stats/

• http://fortune.com/2016/09/26/snapchat-users-us-canada/

• https://medium.com/swlh/snapchat-geofilters-strategy-7cb150f070e8#.7jfrzc7un

• https://www.statista.com/statistics/264810/number-of-monthly-active-facebook-users-worldwide/

• http://fortune.com/2016/09/26/snapchat-users-us-canada/

• http://www.dreamgrow.com/top-15-most-popular-social-networking-sites/

• https://www.youtube.com/yt/advertise/index.html

• https://www.facebook.com/business/overview

• https://jettyextracts.com/

• http://www.convinceandconvert.com/social-media-measurement/snapchat-measuring/

• https://www.bloomberg.com/news/articles/2016-06-02/snapchat-passes-twitter-in-daily-usage