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Extracts from my recent (2013) online and social media marketing workshop, this time customised for a real estate agency client. I had 26 attendees and great interaction in our half-day session, doing it all again soon for another agency branch, online course to come shortly...for this and other business sectors. Social media is a good fit for the real estate sector, which is active on both a local and a branding level
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Are You Being Talked about Enough?
Online & Social Media Marketing Workshop 12 July, 2013
- Real Estate Agency XXXX
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Online & Social Media Marketing
Why? It’s where your customers are:
Social media now accounts for 1 in each 6 mins online
Facebook & YouTube both have over 1 billion users
52% of marketers found a customer via Facebook in 2013
23% of users check Facebook 5 times or more daily Fastest-growing demographics:30+, 50+
Your Individual Consultant Site
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Inbound Content Marketing
Your Individual Consultant Site
Inbound Content Marketing
‘To see the highest ROI on your marketing effort, quality content is key. No form of paid advertising could touch the stellar lead-to-customer conversion rates of SEO, social media and email marketing.’ Hubspot 2013 Report
7 out of 10 consumers prefer information via onsite articles/blogsLeads from inbound marketing cost an av. 61% less57% of companies say they generated sales through their blogsthe “big 3” inbound channels—blogs, social media and SEO—all cost less on average than any outbound channel
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Your Individual Consultant Site
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Online & Social Media Marketing
Analytics - Online is nearly 100% measurable:
Google Analytics – free, comprehensive, invaluable
Your own site – visitors statistics, ‘heatmap’,
Google Alerts
Social Media monitoring
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Moving on to Social Media
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Social Media Marketing
How to get started on social media:
Establish profiles on social media Post property info, updates, links, news alerts, local
promotions, involvement in events…and more Build your networks Build new marketing databases Monitor positive/negative feedback Blog/comment in your expert area Work through your ‘How To’ hand-out doc!
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Social Media Marketing
What can XXXX use Facebook for?
Users join Fan Pages to interact, share, support Build new marketing databases – renters, buyers,
sellers, inquiries... Promoting property news, alerts, your top
properties, sharing videos, photos, etc Targeted advertising Listening and responding to customers Promote & manage events
Social Media Marketing
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Social Media Marketing
How can you use Twitter?
Connect with new audiences Promote properties, events, specials, biz. news Location & Keyword marketing – Lists, Places:
- grow new databases SEO benefit - tweets tracked by search engines Word of Mouth: let the public do your marketing Paid Advertising
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Social Media Marketing
Tools & tricks to grow Page followers:
