Jena Town Plan · 2016. 7. 20. · 7/31/2009 1 Jena Town Plan Wednesday July 29, 2009 WorkWork- -inin--Progress PresentationProgress Presentation C O D E S T U D I O Work Tonight’s

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Jena Town PlanJena Town PlanWednesday July 29, 2009 Wednesday July 29, 2009

Jena Town PlanJena Town PlanWednesday July 29, 2009 Wednesday July 29, 2009

WorkWork--inin--Progress PresentationProgress Presentation

C O D E S T U D I OC O D E S T U D I O

WorkWork--inin--Progress PresentationProgress Presentation

C O D E S T U D I OC O D E S T U D I O

Tonight’s PresentationTonight’s Presentation

What is the Town Plan?

The Charrette Week

Focus Areas

Market Strategies

Next Steps

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What is the Town Plan ?What is the Town Plan ?

A Guide for Future Decision-Making

An Expression of the Community’s Vision

“Aspirational” and “Inspirational” Describes What Jena Hopes to Become

Sets the Tone for Attracting New Development

Inspires Existing Residents and Business Owners Inspires Existing Residents and Business Owners

General Topics Land Use, Transportation, Housing,

Open Space, Economic Development

Project GoalsProject Goals Maintain Small Town and

Rural Character

Identify Appropriate Type and F f I fill f D tForm of Infill for Downtown

Determine Future Alignment of Highway 84

Preserve the Natural Environment, Link Community Open Spaces

Promote Mixed Income Housing Opportunities

Create a Physical Planning Framework

Provide a Vision the Community Can Achieve . . .

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The Charrette WeekThe Charrette Week

THE CHARRETTE WEEKTHE CHARRETTE WEEK

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ParticipationParticipation

Saturday Morning -- Visioning Session (49)

Sunday to Wednesday -- Design Studio (43)

Monday Night -- Drop-in Open House (19)

Wednesday Night -- Presentation (102)

Friday: Evening KickFriday: Evening Kick--OffOff

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Saturday Morning: VisioningSaturday Morning: Visioning

Saturday Morning Visioning SessionSaturday Morning Visioning SessionSaturday Morning: VisioningSaturday Morning: Visioning

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Some Things We Heard Some Things We Heard

Keep Highway 84 in Town

Preserve Oak Street, Fill in the Gaps

Need More Housing Options

Too Much Truck Traffic

Make Streets More Pedestrian-Friendly

C l d h d Capitalize on Hunting and Fishing Industry

Nothing For Young People to Do

Need to Accommodate Retirees

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Some Things We Heard Some Things We Heard

Saturday: Afternoon Tour Saturday: Afternoon Tour

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Saturday/Sunday: Brainstorming Saturday/Sunday: Brainstorming


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Getting Around Highway 84, Connections, Trails, Bike Paths

Th H f T

Top Issues Top Issues

The Heart of Town Enhance Downtown, Make More Walkable, Unique,

Attract Businesses

Enjoying Yourself Health, Recreation, Water, Teenagers, Young Adults

Places to Live Housing Options, Quality, Assisted Living

Places to Work Day Care, Restaurants, Retain/Attract the Young

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Highway 84

Trout

Focus AreasFocus Areas

City Park and Trail System

Downtown

South of Hemp Creek

Sunday/Monday: DesigningSunday/Monday: Designing

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Sunday/Monday: DesigningSunday/Monday: Designing

Monday/Tuesday: Technical MeetingsMonday/Tuesday: Technical Meetings

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Monday/Tuesday: Technical MeetingsMonday/Tuesday: Technical Meetings

Monday: Evening Open HouseMonday: Evening Open House

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Monday: Evening Open HouseMonday: Evening Open House

Tuesday: Refinement Tuesday: Refinement

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Tuesday: Working Late Tuesday: Working Late

Wednesday: ProductionWednesday: Production

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WHAT IF . . . WHAT IF . . . . . . OR WHAT WHEN !. . . OR WHAT WHEN !

Guiding Principles Guiding Principles

Keep 84 on Oak Street

A Unique Downtown

Link the Community

Encourage Active Living

Create Housing

d d Expand Existing Industry

Leverage Regional Opportunities

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HIGHWAY 84HIGHWAY 84

Hwy. 84 Option 1A: Small BypassHwy. 84 Option 1A: Small Bypass

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Hwy. 84 Option 2: Couplet (2Hwy. 84 Option 2: Couplet (2--lane)lane)

Hwy. 84 Option 3: Large BypassHwy. 84 Option 3: Large Bypass

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Hwy. 84 Option 4: Small Couplet?Hwy. 84 Option 4: Small Couplet?

Highway 84 Character MapHighway 84 Character Map

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Rural 4Rural 4--Lane RoadwayLane Roadway

Downtown 4Downtown 4--Lane ApproachLane Approach

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Downtown ExistingDowntown Existing

Downtown 2Downtown 2--Lane CoupletLane Couplet

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TROUTTROUT

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Katrina CottagesKatrina Cottages

CITY PARK AND TRAILSCITY PARK AND TRAILS

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Park StreetsPark Streets

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Park TrailsPark Trails

Jena, LAJena, LA

TrailTrail

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UrbanAdvantage

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Jena, LAJena, LA

TrailTrail

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UrbanAdvantage

Jena, LAJena, LA

TrailTrail

UrbanAdvantage

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DOWNTOWNDOWNTOWN

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33rdrd Street Street PromenadePromenade

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Jena, LAJena, LA

Oak StreetOak Street

UrbanAdvantage

Jena, LAJena, LA


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UrbanAdvantage

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Jena, LAJena, LA


. UrbanAdvantage

Jena, LAJena, LA


UrbanAdvantage

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Jena, LAJena, LA


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UrbanAdvantage

Jena, LAJena, LA


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UrbanAdvantage

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Jena, LAJena, LA


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UrbanAdvantage

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SOUTH OF HEMP’S CREEKSOUTH OF HEMP’S CREEK

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Preservation of Natural FeaturesPreservation of Natural Features

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Compatible EdgesCompatible Edges

Compatible EdgesCompatible Edges

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Civic Uses and SpacesCivic Uses and Spaces

Cottages and Cottage CourtsCottages and Cottage Courts

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Attached Housing/Assisted Living?Attached Housing/Assisted Living?

MARKET STRATEGYMARKET STRATEGY

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Wider Area OverviewWider Area Overview

State projected to grow by ±89,700 households

Over 213 000 people in wider region Over 213,000 people in wider region

Growth in region 652 households

325 owner units

327 rentals

Critical Questions:Critical Questions:

How do we capture a share of growth?

Can retail work?

How can we fund change?

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Four Strategies:Four Strategies:

1. Local employment growth-expansion, diversification

2. Repair and infill in the downtown

3. Expanding housing opportunities

4. Aggressive program to market the real Jena

How Do We Get There?How Do We Get There?

Start by assisting local employers to expand, perhaps 125 to over 200 jobs in five years

More employment increases housing demand

Primary jobs have high multipliers that add to retail sales and employment

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Diversification Opportunities Diversification Opportunities ----Research Further:Research Further:

Energy audit and retrofitting

Biomass for energy (forest waste)

Wellness medicine

Look to your existing business clusters

2006 Employment Locations 2006 Employment Locations ----JenaJena

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2006 Jobs by Employers in Jena2 Digit NAICS Jobs

Agriculture, Forestry, Fishing and Hunting 16Oil and Gas Extraction 95Utilities 0Construction 27Manufacturing 1Manufacturing 1Wholesale Trade 9Retail Trade 150Transportation and Warehousing 75Information 35Finance and Insurance 21Real Estate and Rental and Leasing 16Professional, Scientific, and Technical Servic 48Management of Companies and Enterprises 54Management of Companies and Enterprises 54Administration & Support, Waste 53Management and Remediation , Education 0Health Care and Social Assistance 256Arts, Entertainment, and Recreation 1Accommodation and Food Services 87Other Services (excluding Public Admin) 115Public Administration 18

How Do We Get There?How Do We Get There?

Expand housing opportunities

Mix of single and multifamily needed

New housing near downtown supports retail

Plan housing areas and start small to match regional market and employment change

Short term target of 150 (30 per year) units new Short term target of 150 (30 per year) units new near downtown, including some rental

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Can More Retail Work in Jena?Can More Retail Work in Jena?

Jena’s Market Area: It’s bigger than

you think—y30 to 50 minute drive time

51,000 people

Aggregate income over $800 million by 2014by 2014

±24% spent on main street retail/services

±4 million from tourism in LaSalle Parish

City Action to Repair, Infill DowntownCity Action to Repair, Infill Downtown

Public Investment to Upgrade Downtown Streetscape improvements

Façade Improvement Program

Town Architect

Highway 84 couplet

Action by the city lowers risk, gives certainty, and y y , g y,creates opportunities

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Other Initiatives by JenaOther Initiatives by Jena

Open Space network around downtown Enhances feasibility for residential, draws more resident

to town

Design assistance for new construction Assures certainty for those investing

Assistance in site location for business

Show the Region, State the Real JenaShow the Region, State the Real Jena

Publicize every accomplishment of public-private partnership

Highlight accomplishment by local industry and local workers

Use the web to demonstrate innovation and the spirit of partnership by the cityp p p y y

Target industries that are suppliers or users of local industry products

Demonstrate the quality of life available –housing, recreation, parks and natural assets

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Potential FundingPotential Funding

Industrial Revenue Bonds

Tax Increment for Downtown

Community Development Block Grants

Other Surface Transportation Project Funding

Entertainment Tax Credits for the theater

d l d d f h Federal credits and programs for housing

THIRD STREET PROMENADETHIRD STREET PROMENADE

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Jena, LAJena, LA

Third StreetThird Street

. UrbanAdvantage

Jena, LAJena, LA


. UrbanAdvantage

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Jena, LAJena, LA


. UrbanAdvantage

Jena, LAJena, LA


. UrbanAdvantage

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Jena, LAJena, LA


. UrbanAdvantage

Jena, LAJena, LA


. UrbanAdvantage

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NEXT STEPSNEXT STEPS

Work in ProgressWork in Progress

Plan Concept Refinement (6 weeks)

Framework Plan

Public Workshop on Framework Plan Thursday, September 24

Town Plan Drafting

P bli W k h Pl Public Workshop on Plan

Revisions

Plan Adoption

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Let’s See it !!!Let’s See it !!!

Comment at: Comment at: jenavision.blogspot.comjenavision.blogspot.com

Documents

Jena Town Plan · 2016. 7. 20. · 7/31/2009 1 Jena Town Plan Wednesday July 29, 2009 WorkWork- -inin--Progress PresentationProgress Presentation C O D E S T U D I O Work Tonight’s