JEC

FOR FIRMS WHO WANT TO GET AHEAD...

2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZTel: 0121 355 4774 Fax: 0121 355 4330 Web: www.webwatchuk.com e-mail: [email protected]

If you are a busy professional firm, finding the time to refresh, update and monitor the performance of your website is hard.

You could opt for one of the template sites available and you may well have already taken this step. However, many of these web sites end up looking the same as the next firm in town, they have hidden charges - especially when you need to change something - they have poor search engine positions and their news updates are often too general to be of real interest to your clients and web site visitors.

There is another way

WebWatchUK from JE Consulting provides you with an alternative solution that has been designed to be flexible enough to suit the specific needs of your firm. From modern unique designs to tailored text written for you, and automatically updated technical content, WebWatchUK delivers a solution that is as unique to your firm as you are.

HOW REFRESHING...


The WebWatchUK team is not just made up of web designers and programmers. We are experienced marketing professionals who have been working in the legal market place for many years. We know that you want to see a return on any investment you make in your e-marketing programme and will ensure that the content and tools of WebWatchUK will work for you.

Solicitors using WebWatchUK today are already benefiting from this advice and many can easily demonstrate greater referrals, cross selling and new clients as a direct result of their web campaigns and ongoing support from our team.

Web site designs are prepared only when our marketeers have prepared a brief for the designers, based on their discussions with you, to determine your web site objectives. Designs will be modern and fresh, while retaining the portrayal of professionalism that you need.


The WebWatchUK team is not just made up of web designers and programmers. We are experienced marketing professionals who have been working in the accountancy market place for many years. We know that you want to see a return on any investment you make in your e-marketing programme and will ensure that the content and tools of WebWatchUK will work for you.

Accountancy firms using WebWatchUK today are already benefiting from this advice and many can easily demonstrate greater referrals, cross selling and new clients as a direct result of their web campaigns and ongoing support from our team.

Web site designs are prepared only when our marketers have prepared a brief for the designers, based on their discussions with you, to determine your web site objectives. Designs will be modern and fresh, while retaining the portrayal of professionalism that you need.

CONTENT RICH...


WebWatchUK provides an automatic content update service, which means you can rest assured that every day of every week your site will be updated with relevant, informative and technically accurate news and tools that your clients will value.

As standard you receive:

Unlimited updates

We recognise that you will want to make your own changes to your web site. These may be simple text changes, which you can make using the user-friendly content manager. For more complex changes, such as new pages and navigation buttons, our unique 24-hour update service will step in with no additional charges. Changes can be emailed through and we guarantee to have them ready to view for uploading within 24 hours.

On-line conveyancing fee quoting system BBC and Reuters news feeds On-line conveyancing guide On-line will planning guide

Legal updates for employers Business fact sheets and tax calculators for your commercial clients A monthly firm branded newswire for distribution to your clients and contacts


WebWatchUK provides an automatic content update service, which means you can rest assured that every day of every week your site will be updated with relevant, informative and technically accurate news and tools that your clients will value.

As standard you receive:

Unlimited updates

We recognise that you will want to make your own changes to your web site. These may be simple text changes, which you can make using the user-friendly content manager. For more complex changes, such as new pages and navigation buttons, our unique 24-hour update service will step in with no additional charges. Changes can be emailed through and we guarantee to have them ready to view for uploading within 24 hours.

Budget and pre-budget statement summaries Interactive tax calculators BBC and Reuters news feeds Downloadable HMRC forms

Tax rates and tables Important dates calendar A monthly firm branded newswire for distribution to your clients and contacts

WE AREN’T BLUFFING... CLIENT TESTIMONY


“It’s good to work with a team who can take a step back from the firm and give us an honest opinion.”

Based in the Black Country, Shropshire and Worcestershire, mfg Solicitors provide legal services to individuals and almost every type of business. Specialist services include agriculture and rural affairs, financial planning and tax planning. In early 2003, JE Consulting was one of five marketing firms asked to present ways in which they could assist mfg to develop and action a strategic marketing plan. JE Consulting was considered to offer the most comprehensive package.

mfg partner Suzanne Lee says: “We were in the process of restructuring and wanted sound, professional advice on how we could move forward with the development of the firm. We needed to be assured that the firm we chose understood the legal market and the needs of our existing and potential clients.”

JE Consulting has assisted mfg with many projects, including the launch of the firm’s Commercial Centre in Halesowen, a new web site, designed and created by JE Consulting’s in-house web team, press relations, training and marketing plan development. The team has helped to raise mfg staff awareness on marketing and public relations, as well as ensuring that the need for restructuring within the firm was handled professionally.

Suzanne says: “Working with JE Consulting means there is no need to have a qualified marketing person, or department, on site. They provide a completely outsourced service in all disciplines of legal service marketing. We also have the benefit of an independent firm, with no hidden agenda or office politics, which is great for ensuring projects are moved forward. It’s good to work with a team who can take a step back from the firm and give us an honest opinion – and the whole team are great to deal with.”


“In the last 12 months, web enquiries have accounted for 8% of our new client gains and a 12% increase in annual fees.”

London-based Glazers Chartered Accountants have been using JE Consulting’s WebWatchUK solution to meet the needs of the practice’s web presence for over three years.

Their web site is regularly reviewed and updated, both in terms of content and design, to ensure that returning and new visitors are presented with updated and relevant information whether, for example, they are seeking a new accountancy relationship or just information about changes to tax. Russell Black, marketing partner at Glazers comments: “WebWatchUK from JE Consulting not only provides a hassle-free, cost-effective and simple solution to our practice website needs, but also greatly enhances our marketing programme.” This, he says, is “due to the site search engine optimisation process provided as part of the service. Optimisation or page ranking is one aspect of web marketing that many firms overlook as part of their web site design and management and yet it is an essential tool when it comes to drawing visitors to our site.

“The WebWatchUK team constantly monitors this and will automatically amend and refresh the site to ensure that we appear on the first page of Google for our chosen keywords. This results in a greater number of potential new quality clients being directed to our site, while the informative content encourages them to contact us. In the last 12 months, web enquires have accounted for 8% of our new client gains and 12% of our increase in fees, which is without question down to the professionalism with which our website is presented, managed and optimised.”

THE BIG IDEA...


Secure documents exchange

Many firms now recognise that post and email is not the secure way to exchange confidential information such as employment contracts, litigation correspondence, will drafts and conveyancing information.

The secure documents exchange module can fit with any web solution, even if we haven’t designed it, and provide you and your clients with the ability to upload files and documents to a secure area of your web site. These can include any Microsoft Office files, PDF documents, jpeg image files, in fact any format of file you can generate.

The system provides your client with a user name and password and automatic email notification. Similarly, if a client adds a file for you, an automatic email is generated to advise you.

Fully encrypted, the module will provide the highest level of security for document exchange and positions your firm as innovative and forward thinking.


Secure documents exchange

Many firms now recognise that post and email is not the secure way to exchange confidential information such as payroll, year end accounts and tax returns.

The secure documents exchange module can fit with any web solution, even if we haven’t designed it, and provide you and your clients with the ability to upload files and documents to a secure area of your web site. These can include any Microsoft Office files, PDF documents, jpeg image files, in fact any format of file you can generate, including tax returns.

The system provides your client with a user name and password and automatic email notification. Similarly if a client adds a file for you, an automatic email is generated to advise you.

Fully encrypted, the module will provide the highest level of security for document exchange and positions your firm as innovative and forward thinking.

HAVING DIFFICULTIES BEING SEEN...


The WebWatchUK search engine optimisation service makes sure that your website can be easily found by potential clients who are using the Internet as a choice for finding a professional adviser.

Get me on Google!

Our team of e-marketeers will monitor your site to ensure that you achieve good positions in the organic page rankings of the major search engines such as Google, MSN and Yahoo. You will also be provided with monthly reports that show the number of visitors to your site and confirmation of your search engine positions for associated key words. 85% of internet surfers are usingsearch engines to search for products/services.

HELLO...


Please feel free to contact us for more information:

Address:2 Mitre CourtLichfield RoadSutton ColdfieldB74 2LZ

Telephone:0121 355 4774

e-mail:[email protected]

Web:www.webwatchuk.comwww.je-consulting.co.uk

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JEC