Online ServicesIs your firm on or offline?

Marketing Professional Services – a rapidly changing landscapeThe rise of social media, and the fact that more people than ever before are using the internet to find professional advisers, means that a sound online marketing strategy is increasingly important for any accountancy practices. A survey recently found that more than 35 per cent of those looking for professional services now go online, ahead of those who would still rely on recommendations.

In a crowded online marketplace – there are more than 10,000 practising firms in England and Wales – it is crucial that accountants identify their target market and stand out from their competitors.

Developing your brand, demonstrating your expertise and engaging with clients has always been important and now the internet and social media present numerous opportunities for practices, that are willing to invest in a more diverse marketing mix to get a competitive edge. A combination of brand, niche sectors and services, professional and client referrals, online, events and networking all have their place in the ideal plan.

Firms must consider the benefits of building a strong presence on platforms, such as Twitter, Facebook, YouTube, Google+ and LinkedIn – which have accumulated millions of users in a short space of time. Each of these channels has its own particular strengths, whether it is marketing niche services, promoting events or making it easier for potential clients to find your firm online.

How can JE Consulting help you?Our focus is on delivering a responsive online service that is easily adapted to the ever-changing nature of the web and the needs of your practice. Our bespoke websites will ensure that you stand out from your competitors and benefit from unique and customised content.

We recognise that every client is different, so our costs are flexible and we won’t tie you into long contracts or arrangements – offering one-off or monthly packages to suit your needs.

THE SHARPEST PENCIL IN THE BOX...

Web Design Your website may be the first thing a new or prospective client looks at when researching your services, so it is important that it makes the right impact.

Our bespoke website building service is tailored to each firm’s needs, with fresh modern designs and fully-responsive features. We will work closely with you to ensure the content and layout of your website reflects your approach and goals as a practice.

We use a dedicated in-house copywriting team that are specialists in preparing professional content that will showcase your services and skills as accountants. Our experienced web team can also advise you on interactive features, such as blog pages, calculators, online guides and apps.

Working with JE Consulting has given us valuable access to the range of resources that a firm requires to maintain a complete marketing/business development department – including design, PR, web services, copywriting and ad hoc advice – in a more flexible way, which suits our needs.

Working with Jo Edwards and her professional team is always a pleasure and we regard them as part of our business development team.

Laurence Jacobs, Chairman of Haslers Chartered Accountants

HAVING DIFFICULTIES BEING SEEN...

Search Engine OptimisationOur search engine optimisation specialists will develop strategies that help move your website to the top of potential clients’ searches.

We can also help you to analyse visitor data, identifying factors like the route they take to your site, their online behaviour and page popularity, to help you keep your existing clients happy and attract new ones to your practice.

Pay Per Click campaigns and trainingGoogle’s ever changing algorithm and revenue model requires you to consider Pay Per Click (PPC) campaigns as part of your online marketing plan. Our PPC services are therefore tailored to reflect the requirements of each firm.

Before building you a bespoke PPC campaign we will talk to you to find out more about your goals and desired outcomes, allowing us to design a campaign to meet your specific needs.

Our PPC service provides firms with expertly managed PPC campaigns designed to get your practice and its services in front of your chosen target audiences. We can also provide PPC training to your own team so they can make more of the opportunities available through paid advertising campaigns.

Thanks to the JE Consulting team we have now achieved almost every single one of the list of goals we set when we signed up as a client.

The firm now has a dynamic and interactive series of websites; and we have achieved a comprehensive social media presence.

Roger Isaacs, Partner at Milsted Langdon

BUILT TO LAST...

Web hosting, domains and supportReliability and dependability is one of the most important factors when running a website, but it is often one of the most overlooked.

A client’s inability to access your website over an extended time due to a technical error can damage your firm’s reputation, which is why it is important to have stable web hosting and the support to back it up.

Our web team are dedicated to ensuring your website is not only well-designed, but is accessible 24 hours a day throughout the year.

We use secure global data centres to ensure a constant and safe connection for your clients to access your websites, and we will be ready on-hand to help if something does go wrong, giving you the confidence you need to run your practice.

We view JE Consulting as our trusted marketing partners. They understand what we are about and we know we can rely on them to deliver effective, innovative solutions in a timely manner – and often at very short notice too.

Harvey Owen, Partner at Nicklin LLP Business Advisors

PINPOINT ACCURACY...

E-marketing, including tracking reports and advertisingNeed to get the message out to clients about your new services or are you looking to target a niche audience? Our suite of e-marketing services may be the solution you need.

We are able to provide a range of packages including:

� Newswires and e-bulletins� Advertising e-shots� Online advertising campaigns

These are supported by our in-house team of expert copywriters and web designers who are experienced with working with accountants and have a strong understanding of how to reach potential clients through online marketing campaigns.

We have worked with JE Consulting for ten years and trust their knowledge of the accounting profession.

One of the biggest impacts they have had for us is the development and evolution of our website, which has raised our profile and generated positive comments from old and new clients, as well as from professional contacts.

I guess the acid test of our relationship is that I would not hesitate to recommend JE Consulting to another accounting practice.

Philip Munk, Partner at TWP Accounting

MMMM, THE SWEET SMELL OF SUCCESS...

Social media campaigns Social media should now be an integral part of a firm’s online activities, but developing and maintaining a presence across all of the popular social media platforms, such as Facebook, Twitter and LinkedIn, can create a heavy daily burden for a practice.

At JE Consulting we can help you establish or strengthen your business across social media through our services, which include professionally written and topical blogs and tweets and LinkedIn and Facebook page management.

Our team can also provide social media training with partners, managers and staff if they wish to manage their own accounts.

As experts in social media practises we are can provide specialist assistance with advertising and campaigns to help you target specific audiences or markets that you are trying to reach.

I have no doubt that the skills and expertise that JE Consulting has bought to our firm, particularly with the implementation of an extensive social media and e-marketing programme have helped us develop new business and communicate more effectively with our clients.

Louise Bacon, Marketing Manager at Moore Thompson Chartered Accountants

To find out how to make the most of the new digital generation and all the possibilities it holds, please speak to our team today by calling:

0121 355 4774Head Office:2 Mitre CourtLichfield RoadSutton ColdfieldB74 2LZ

Tel: 0121 355 4774

London Office: 1 CornhillLondonEC3V 3ND

Tel: 020 7458 4074

Web: je-consulting.co.ukEmail: info@je-consulting.co.uk

je-consulting.co.uk

Head Office: 2 Mitre Court, Lichfield Road, Sutton Coldfield, B74 2LZLondon Office: 1 Cornhill, London, EC3V 3ND

Tel (Head Office): 0121 355 4774 � Tel (London Office): 020 7458 4074