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J.A.W.A.S JUST IN TIME ADVANCED WEB ANALYTICS SUITE
contact us
204.219.8838 519.576.0895 sherpamarketing.ca
205-530 kenaston blvd winnipeg, manitoba
201-500 fairway rd s.kitchener, ontario
marketing
J.A.W.A.S JUST IN TIME ADVANCED WEB ANALYTICS SUITE
SUMMARY
Sherpa Marketing’s innovative JAWAS.
was developed to provide the insight that
helps us ensure your company’s website is
optimized to lead search engine rankings
and compete online effectively.
JAWAS offers comprehensive user-friendly
SEO data. It also makes fantastic looking
highly detailed push-button reports to
distribute to your business colleagues.
JAWAS automatically delivers Search
Engine Results Page (SERP) rankings
and other valuable SEO metrics with
pin point accuracy. Your business will
witness uninterrupted and accurate
ranking results that enable you to
track your company’s digital marketing
performance. It also shows how to
effectively optimize your website using
the JAWAS auditing function.
THE TOOLS RANKING Easy online rank tracking:
Get real time data on ranking positions for
your website and the search terms you
entered. JAWAS eliminates the workload
of manually tracking search engine results
and allows your business to spend more
time optimizing your website.
· Simple project set-up
· Spot trends, spikes or problem areas
· Visualize progress over time
· 100% mobile friendly
Geographic Targeting & Support
for International Markets:
Overcome location
limitations and track
your search marketing
data across the globe.
· Retrieve data from
50+ countries
· Custom Google
location
· Track keywords with
special characters
Competitor Rank Tracking:
Effortlessly monitor your local and global
competitors. JAWAS provides valuable
insight on the digital landscape of your
industry. Learn what has and hasn’t
worked for your competitors to further
develop your SEO strategy.
· Discover your top competitors in the
Search Engine Results Pages (SERPs)
· Find new entrants into your industry
· Easily compare websites side-by-side
· Track performance over time
Superior Flexibility
Get equipped for today’s fast paced
business environment by receiving reports
instantly.
· Instantaneous or scheduled reports
· Results from 3000+ local and global
search engines
GOOGLE ANALYTICS INTEGRATION
Google Analytics allows you to track
the traffic coming to your website in
extreme detail. Information on where
website visitors came from, which pages
they visited, how long they were on the
site for, which country they live in, and
much more in available.
WEBMASTER TOOLS INTEGRATION
Webmaster tools gives additional insight
into the visibility of your website in
Google search rankings. Detailed reports
are available with respect to the number
of times your website was viewed and
the clickthrough rate it received in
search rankings.
Sherpa will add the Webmaster Tools
tracking code to your company’s website.
TRAFFIC HEATMAP
Sherpa’s website traffic heatmap is a
great tool that allows you to see any
page your website overlayed with clicks.
This can lead to all kinds of insights
represented in a visual way that you
simply cannot get with statistics based
analytics. Heatmap tracking can also track
things that aren’t measurable with other
analytics tools (rotator advancements,
click on text or non-clickable areas, etc.)
from which we can modify website and/or
content accordingly.
EVENT & GOAL TRACKING
Website analytics are only meaningful if
you have goals for your internet traffic.
What do you want your website to
achieve? Generate a lead? Fill out a form?
Watch a video? Realize an ecommerce
transaction? Perhaps there are multiple
goals. Once goals are accurately
identified, we can use Google Analytics to
see whether we are achieving those goals.
Google Analytics offers two features
called “Goal Tracking” and “Event
Tracking”. These allow you to define
“conversions” and gives you the option
to assign dollar values to the conversions.
Through analyzing the traffic that flows
through to the eventual conversion, you
can better understand how people are
using your site and which marketing
tactics are paying off.
EVENT & GOAL TRACKING Continued
Sherpa will work with you to identify
areas of your website to set up goal and
conversion tracking (for example: tracking
how many people download and watch
the video on your homepage).
LOCALIZATIONAccurate Local Rankings
Wanting to know where your local
business is positioned on SERPs? Use
the Web Ranking Tool to key in on local
rankings with pinpoint accuracy.
· City-level rank results
· Local places listing
Universal Search Rankings
Examine your company’s international
brand presence. Identify and track
universal search terms to evaluate your
websites presence on search engines used
all over the world.
· Identify your best performing content
· Compare results with competitors
· Get data from international
Google domains
Mobile Search Tracking
Stay on top of the handheld trend with
mobile search results.
· Local Results for Mobile
· Choose a custom geographical area
to see where mobile search traffic is
coming from of more customers or
share of wallet.
“JAWAS offers fully customizable reports. Receive attractive reports featuring your own graphics.
REPORTING Completely Customizable Reports
JAWAS offers fully customizable reports.
Receive attractive reports featuring your
own graphics.
· Sort by keywords or positions in
the SERPs
· Illustrate trends over customized
time periods
· Share reports in PDF, HTML and
CSV formats
SEARCH ENGINE OPTIMIZATION (SEO) AUDITSEO Health Check
Run audits to produce detailed insights
about SEO aspects that may negatively
affect your website’s performance.
· Visibility in search engines
· Internal and external links
· Content and meta tags
· Images and alt attributes
Technical SEO Audit
Eliminate the need for manual time-
consuming SEO audits and become more
search engine friendly. Use the crawler
function to automatically examine your
website’s pages to target problems that
are hurting your search ranking results.
· HTTP status codes
· Discover duplicate content and pages
· Find broken links and images
· Various errors and warning
· Scheduled or demand crawls
· Compare crawls over time
SOCIAL MEDIAObserve Social Media Performance
The Web Ranking Tool monitors shares
and other social media metrics on
Facebook, Twitter, YouTube, Google+,
LinkedIn and Pinterest to show the impact
of your social media efforts.
· Track the evolution of your social
media campaigns
· Integrate social media data into
attractive reports
· Real time data updates
marketing