Janelle Monae - Cold War

This music video applies the conventions as its perpetuating the star image of the artist. Showing off the fact that she is conventionally attractive and makes you think she is naked by only showing you her shoulders and as they have no straps viewers will perceive this to mean she is naked. Andrew Goodwin's theory of voyeurism can also be applied to this video, looking to gain pleasure is one of the aims of the director in this music video. The music video then challenges the conventions as the artist comes out of character singing the song and starts to dance around and laugh. This shows the viewers and fans of Janelle Monae that she doesn't take herself too seriously. Also the director could be trying to make the video unique as its unexpected and surprises you.