IT Transformation Program - Alex van Groningen

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IT TransformationAnnuAl conference for IT execuTIves

www.it-transformation.nl

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The Future is yours!

Dear Sir, Madam,

We are delighted to invite you to the first annual IT Transformation Conference, which will be held Wednesday May 21 in the NH Hotel De Leeuwenhorst in Noordwijkerhout. We expect over 250 CIO's, senior IT executives and other CxO participants, and hope you will join us too.

This conference is the direct result of the feedback received from participants at the annual CIO Day last November. The request was clear - to also have a conference with transformation as the central theme.

Over the past twelve months, CIO Magazine and several partners hosted a series of ten exclusive CIO Roundtable Sessions with IT Transformation as the central theme. The 100-plus participants at these sessions made their opinions forcefully, creating the ideal starting point for this conference!

The conference programme will include out-of-the-box presentations and visions on transformation by leading international spea-kers such as Anna Kirah, a futurist from Denmark, and Tom Trainer, Executive Chairman Global 2000, BTM Corporation and the former CIO of PepsiCo Inc.. There will also be some first class presentations and discussions by your Dutch peers.

This inspiring conference will be an excellent opportunity to network with other leaders in our industry. We look forward to wel-come you on 21 May.

With Kind Regards,

1st IT Transformation Conference: May 21, 2008, NH Hotel De Leeuwenhorst Noordwijkerhout

Rob Beijleveld, Managing Director ICT MediaPublisher CIO Magazine/TITM

Hotze Zijlstra, Chief Editor CIO Magazine

Arnoud van Gemeren,Chief Editor TITM

11:30-12:30hours: Registration & Welcome with Sandwiches

12:30-12:45hours: Opening by Day Chairman Bas van Werven, Anchorman BNR Newsradio (English)

12:45-13:15hours: “The future is yours!” By Anna Kirah, Futurist (Denmark) (English)Anna Kirah facilitates change within companies and organizations wanting to approach the rapidly paced global world we live in. Anna Kirah served as the Senior Design Anthropologist for the Microsoft Corporation. Anna’s primary focus is on people-centered research, future product innovation, and global strategy. In 2004, she won the award for MSN Contributor of the Year. Anna also worked at Boeing and holds a graduate degree in Cultural Anthropology from the University of Oslo, Norway and a graduate degree in Psychology from the University of Washington.

13:15-13:45hours: Break

13:45-15:00hours: Parallel Sessions

A. CIO Track Sessions by CIO’sBoston 9 CIO Track #1: “How IT supports Heineken’s High Performance Strategies”Boston 11 CIO Track #2: “Stork after leaving the exchange: Quiet before the storm!” (English)

B. Expert Sessions by Partners and Subject ExpertsBoston 13 Expert Session #1: “BI Transformation & Innovation”Boston 15 Expert Session #2: “How to use Green IT to drive the business strategy” (English)

C. CIO Roundtable Sessions (Invitation Only)Cambridge 23 CIO Roundtable #1: “Outsourcing as an enabler for growth, transformation and innovation”Cambridge 25 CIO Roundtable #2: “IT & Security 3.0” (English)


15:30-16:45hours: Parallel Sessions

D. CIO Track Sessions by CIO’s Boston 9 CIO Track #3: “IT transformation in Philips”Boston 11 CIO Track #4: “Combining IT and Business roles at Office Depot” (English)

E. Expert Sessions by Partners and Subject Experts Boston 13 Expert Session #3: “The oiled ICT Transformation of Vopak”Boston 15 Expert Session #4: “Improve your ROI with Virtualization” (English)

F. CIO Roundtable Sessions (Invitation Only)Cambridge 23 CIO Roundtable #3: “Optimized processes, what’s next?”Cambridge 25 CIO Roundtable #4: “The Future of Outsourcing” (English)


17:00-17:45hours: “Convergence Driven Transformation” By Tom Trainer, Executive Chairman, BTM Global 2000 and former CIO PepsiCo Inc, Citibank and Reebok. (US) (English)

The business and technology sides of most companies still behave like two separate hemispheres of the same brain; it is only in the best-managed enterprises that they are completely converged. Convergence occurs when business and technology activities are intertwined and leadership teams operate in unison. "Business Technology Management (BTM)" takes a multi-disciplinary, structured approach to transform into a "whole-brained" enterprise.

IT Transformation; The Pain & Gain! “Wrap-up and take-aways” Panel discussion with Anna Kirah, Tom Trainer, Anja Dekhuijzen & others. Moderator: Rob Beijleveld, Publisher CIO Magazine (English)

17:45-18:45hours: Reception and introduction new Magazine TITM.


Program: The Future is yours!

Program: Invitation Only19:00-21:30hours: VIP Diner Key-note speaker: Mystery Guest! Entertainment: Vision or common sense; “We will not be European Champions!” By Henk Spaan, TV personality! Music: Primerose

21:45-22:30hours After Diner For those ‘excited’ join us for the Champions League Final 2nd half on the big screen!

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Floorplan: JITT


Program: 13:45-15:00hours A. CIO Track Sessions by CIO's

CIO Track #1: “How IT supports Heineken’s High Performance Strategies”As a true global player Heineken needs continuous innovation and cultural transformation in both mature and emerging beer markets. This goes beyond the numerous M&A’s. Learn from Maarten Buikhuisen, Heineken’s Regional IT Director, how their IT strategy plays a significant role in both the daily complex business support as well as in the expected value creation of the company.Speaker: Maarten J. Buikhuisen, IT Director WER, Group Information Technology, Heineken InternationalPanel: Maurice van Veghel, CIO Sligro Food Group and Gerjan van Schaik, Directeur IT Operations & Sourcing Delta LloydModerator: Dimitri van Zantvliet Rozemeijer, Global IT director a.i. ASML

CIO Track #2: “Stork after leaving the exchange: Quiet before or after the storm!” The technology company Stork has left the exchange after a boisterous period and is now in the hands of a privat equity group. How did that elapse? What does it mean for the process of value creation? How do we make the step of strategy to execution transparant and predictable in this transformation? How do we involve our people in it? Is this a threat or an opportunity for IT?Speaker: André Haket, CIO & Program Director WCP, Stork BV Panel: Vincent van Geerestein, Senior VP Global IT Organon and Tijmen Mekel, Directeur Business Development & ICT Athlon Car Lease Int.Moderator: Bas van Werven, Anchorman BNR Newsradio

B. Expert Sessions by Partners and Subject Experts

Expert Session #1: “BI Transformation & Innovation”New BI-infrastructures keep coming up. They put the acquired perspectives of the existing BI-processes into practice. New standards for interoperabi-lity of services, messages and events make it easier to monitor operational applications which drive the company process. They also make it possible to generate added value by BI-infrastructure for example by asking for recommendations. At the moment there clearly is a shift from "focus on data" to genuine understanding for the role of BI within processes. Although there are several varies, the essence of BI stays in tact: facilitating data research and the development of powerful models to make sure that business decisions and performances of company processes improve concrete. Further-more, there will be more attention for the turbulent market and examples which emphasize the topic and bring it to live, will be discussed.Host: Jeroen Dijkxhoorn, Global Technology Practice, SAS

Expert Session #2: “How to use Green IT to drive the business strategy” Discuss on this topic with Orange's best experts and with peers. IT can deliver tremendous value across all areas of the enterprise. However, all too frequently the IT department is marginalized, providing a commodity service to the rest of the organization. With enterprises under growing pres-sure to improve their environmental credentials, the IT department has an opportunity to demonstrate value by contributing to, and even driving, business strategy, helping the rest of the organization recognize the potential it has to offer. As Green IT contains many activities, we will focus on the topic of Datacenter consolidation: The ICT sector is one of the biggest consumers of energy in the Netherlands, responsible for 7,5% of the total energy consumption. Data Centers account for a rapidly growing 23% of ICT CO2 emissions worldwide.Host: Igor Dolfin, Sales Manager & Stephane Minana, Managing Consultant, Orange Business Services

C. CIO Roundtable Sessions (Invitation Only) CIO Roundtable #1: “Outsourcing as an enabler for growth, transformation and innovation” IBM research shows that companies which outsource outperform their peers on key metrics such as costs and return on assets. But do you believe that outsourcing can stimulate growth, transformation and innovation, and what are the prerequisites to go from transactional towards strategical outsourcing? Moderator: Rob Beijleveld, Publisher CIO Magazine Host: Gerhold Runneboom, Director Strategic Outsourcing Benelux, Global Technology Services, IBM

CIO Roundtable #2: “IT & Security 3.0” (English)With the globalization and "The Extended Enterprise" critical business data has to be accessible by many different individuals and organizations worldwide at any moment. During this round table a triptych of topics will be discussed with elements like Securing the Extended Enterprise, Data Loss Prevention and PCI Standards. The Pain & Gain of Security 3.0! The method, experiences and results from practice are the basis of the discus-sion. CIO's will share their vision, successes and learning moments with each other during this session. Conclusions for success, full transformation and the contribution of IT Risk management will be drawn. In this round table, with a challenging vision and practical experience from different sectors, an aspect will be given on effective IT Transformation and a structured risk method in the 21st century.Moderator: Hotze Zijlstra, Chief Editor CIO MagazineHost: Kerry Bailey, VP, Verizon Business


D. CIO Track Sessions by CIO's CIO Track #3: “IT transformation in Philips”Transformation is the vehicle for Philips IT to strengthen the role as a business innovator. By organizing Philips IT as oneIT and leveraging via global competence centers, critical resources are made available for the role as business innovator.Speaker: Charel van Hoof, CEO Global IT Infrastructure Services, PhilipsPanel: Vincent van Geerestein, Senior VP Global IT Organon, Tijmen Mekel, Directeur Business Development & ICT Athlon Car Lease Int. and Martin van der Meer, IT Optimalization and Transformation Leader; IBMModerator: Bas van Werven, Anchorman BNR Newsradio

CIO Track #4: “Combining IT and Business roles at Office Depot” (English)Expanding the role of CIO to also having business responsibilities has advantages and some challenges for both IT, the business and CIO. Frans van Duivenboden will share his experiences of combining e-commerce commercial responsibilities with this CIO role at Office Depot in Europe.Speaker: Frans van Duivenboden, VP IT and e-commerce Europe, Office DepotPanel: Maurice van Veghel, CIO Sligro Food Group, Gerjan van Schaik, Directeur IT Operations & Sourcing Delta Lloyd, Johan van Campen, CIO-COO, Swets and Bert Boers, Managing Director, SASModerator: Dimitri van Zantvliet Rozemeijer, Global IT director a.i. ASML

E. Expert Sessions by Partners and Subject Experts Expert Session #3: “The oiled ICT Transformation of Vopak”Vopak sets IT in as an ‘enabler’ for her strategic developments, ‘Business-ICT alignment’ is a prerequisite for that. Worldwide harmonization of processes and systems like ‘CRM’ and ‘Business Intelligence’ will come here under the attention; Vopak has made a state of the art governance model to address good ownership and to make the right decisions fast. An excellent service for the customer is key and will be supported by high availability and stability of the complex of ICT systems and communication networks. The current ICT environment with the existing system, will form an excellent basis for the further growth strategy.Speaker: Ton van Dijk, CIO VopakHost: Mark de Haan, Director Sales & Services, Vanco Expert Session #4: “Improve your ROI with Virtualization”Virtualization essentially lets one computer do the job of multiple computers, by sharing the resources of a single computer across multiple environ-ments. Virtual servers and virtual desktops let you host multiple operating systems and multiple applications locally and in remote locations, freeing you from physical and geographical limitations. In addition to energy savings and lower capital expenses due to more efficient use of your hardware resources, you get high availability of resources, better desktop management, increased security, and improved disaster recovery processes when you build a virtual infrastructure. Join the millions of people around the world who use virtualization to save time, money and energy while achieving more with the computer hardware they already own. Discover what virtualization can do for you and visit this expert session.Host: Richard Garsthagen, Senior Evangelist, EMEA, VMware

F. CIO Roundtable Sessions (Invitation Only)

CIO Roundtable #3: "Optimized processes, what's next?"In the last 20 years, there has been invested a lot in the automation of transactional processes (ERP/CRM/SCM). Where competitive advantage was a motive here, it is now a necessary evil. Can a competitive advantage be established with this data?Moderator: Arnoud van Gemeren, Chief Editor TITMHost: Ted Merk, Business Unit Manager Cognos, an IBM Company

CIO Roundtable #4: “The Future of Outsourcing”How next-generation managed services can drive value realization without traditional outsourcing.Moderator: Anja Dekhuijzen, Lawyer, Partner & Head of Sourcing Team DLA PIPERHost: Chetan Dube, President & Founder, IPSoft

Program: 15:30-16:45hours

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Would you (also) like to subscribe to CIO Magazine at the price of 175 euro for 6 issues per year until cancellation? You will then receive a discount of 300 euro on participation in JITT.

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Information: +31 (0)73 6140070JITT is intended for: CIO’s,IT directors and board members responsible for IT.The location is Hotel NH Leeuwenhorstin Noordwijkerhout (a 20-minute drivefrom Amsterdam and The Hague).Investment in JITT: are you a CIO,IT director or board member responsible for IT? Then your investment is €995,- per person for the day programme. Do you work at, for or on behalf of a supplier, intermediary or consultancy and you target CIO’s, IT directors or board members responsible for IT? Then your investment is €1990,- per person for the day programme. Please send your business card along. Refreshments and documentation is included.Tickets are (exclusively) available via the platinum and gold sponsors and the publisher of CIO Magazine ([email protected]). Cancellation is unfortunately not possible. On request, someone else may come in your place as long as they are a CIO / IT executive. The discount for subscribers to CIO Magazine is 300 euro (strictly applicable only for CIO subscribers personally attending). To register, send the completed and signed reply form to: ICT Media BV, Brede Haven 20, 5311 TL Den Bosch, Netherlands or fax it to +31 (0)73 6129997. Upon receipt you will be sent the confirmation and invoice by return. © Copyright Den Bosch 2008 ICT MediaAll prices are excluding VAT. Your details may be used for mailings fromICT Media and/or selected companies.Do you object to this? Then send a faxto +31 (0)73 6129997.ICT Media is publisher of CIO Magazine, TITM, organiser of CIO Day, Round Table Sessions, Study Trips and CIO Academy.

ICT Media BV Brede Haven 20 5211 TL ’s-Hertogenbosch T 073-6140070 F 073-6129997W www.cioday.nlE [email protected]

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IT Transformation Program - Alex van Groningen