45
Is Marketing having a mid-life crisis?

Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

  • Upload
    others

  • View
    0

  • Download
    0

Embed Size (px)

Citation preview

Page 1: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Is Marketing having a mid-life crisis?

Page 2: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

The small print

Page 3: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

My father

Page 4: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Closed for good or bad?

Page 5: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

No interest in £1,000

Page 6: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

“Because that's where the money is”

Source: ONS 2010

Millennials

Page 7: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

1993

Page 8: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Segments

Page 9: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Closed

Open

PlanfulSpontaneous

Page 10: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Average is not OK

Page 11: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Individualise

Page 12: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

My partner

Page 13: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Unusual account balance

Page 14: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and
Page 15: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and
Page 16: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Contact strategy

Page 17: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and
Page 18: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Keeping up with the Millennials

Page 19: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and
Page 20: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Inspire

Page 21: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

The next gen

Page 22: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Go…

Page 23: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Pinnacle of propositions

?

Page 24: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

No man’s land

No Frills

Premium

Page 25: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

No frills

Page 26: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Something or same thing

Page 27: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

1993

Page 28: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Innovate

Page 29: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

It’s just not very evenly distributed

The future is already here

Page 30: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

AI headlines

Page 31: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

There is no one else in the world.There is no one else in sight.They were the only ones who mattered.They were the only ones left.He had to be with me. She had to be with him.I had to do this. I wanted to kill him.I started to cry.I turned to him.

AI copy

Page 32: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

AI visuals

Page 33: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

AI agency

Page 34: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Personal

Page 35: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

TMI

Page 36: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Implement

Page 37: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Japanese proverb

Page 38: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

First curve

Page 39: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Second curve

Page 40: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Second curves needed

Page 41: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Marketers?

Page 42: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Who killed curiosity

Page 43: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

or more importantly creativity?

Page 44: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and

Mar-tech-data-ers

Page 45: Is Marketing having a mid-life crisis? · 2017-03-28  · Appendix Important notice and foward-looking statements Important notice The information set out in this presentation and