IPV Services Rdabt

8/3/2019 IPV Services Rdabt

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2012-02-12

Introduction to IPV Services

VPN

VPN

VPNVPN

Carrier

EdgeRouter

IPV VPN NAP

Carrier Edge

Router Carrier Edge

Router

Carrier Edge

Router



IP V Gateways Inc.________________________________________________________________________________________________

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Introduction

IPV is the world’s expert in enabling video traffic across network boundaries while maintaining

quality of service (QoS) and security.

IPV is neutral, carrier agnostic and is the ‘inter-exchange’ for video traffic.

Using a road analogy, IPV is the ‘roundabout’ or traffic circle for video. It has police officers at

the entrances to control and direct traffic and just as in the road system, drivers can enter and

exit the roundabout at the correct point and can stay local or go down the road to the next

roundabout or ‘traffic exchange’. The only difference is that the roads leading to and from the

roundabout are fiber and the other roundabouts are carrier or service provider exchanges.

IPV’s ‘roundabout’ controllers, called Connectivity+, are located in the world’s largest telehotels

which are the meeting places of the world’s fiber networks, in other words the main traffic

termination points. The problem is that without a traffic circle these fiber roads come to a dead

end. Connectivity+ is the traffic circle providing the lights, signs and directions to control and

direct the traffic to and from the fiber roads.

Connectivity+ also transliterates QoS parameters; it’s almost as if some road traffic came from

the right hand side and some from the left hand side into the roundabout and a series of lights

and directions had to be set up in order to maintain the flow. That is what Connectivity+ does to

maintain QoS between carriers. Continuing with the road analogy, if several cars had the same

licence number the police wouldn’t know which one to communicate with, but, in the

networking world the same licence number (private IP address) is common. Connectivity+

knows how to identify and tag each of the redundant numbers and resolves how to direct the

traffic.

Corporate customers or ‘exchanges’ connecting to Connectivity+ can video with other

connected customers directly, just as though they were connecting on physical roadwaysaround a roundabout (traffic circle).

Think of the physical roadways and connections to the traffic circle as being layers 1 ( the

asphalt) and 2 (the lines and signs) of the OSI model and the traffic circle as Layer 3 (traffic

routing) which is where IPV is.

IPV enables devices on private networks, connected to IPV, to communicate with devices on

other private networks, or exchanges connected to IPV no matter what carrier they are on, with

security, while QoS is maintained. Point to point calls do not require an MCU. Connected

entities can, of course, gateway to the public internet or ISDN by using IPV partner gateways.

They can use their own MCUs or IPV partner MCUs for multiparty calls.

Today IPV has private and public carrier connections servicing the global requirements of

thousands of end points, for its customers, on connections from carriers, such as AT&T, Verizon,

Masergy, Savvis, Level 3, Global Crossing, Cogent, Virtela, NTT, Peer 1, Allstream, Bell Canada,

C&W, etc., North American, European and Asia Pac traffic flows thru IPV’s Connectivity+.

Currently, IPV is also the world’s largest host of video MCUs and gateways.



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IP V Gateways Inc.________________________________________________________________________________________________

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For Multiparty calls:-MCUs used can be collocated with IPV or on corporate site

-MCU are not required for point to point calls

ISDN gateways are collocated with IPV, by IPV partners to take advantage of IPV’s

massive ISDN infrastructure and extremely low rates

Major Telehotels

Corporate

Private Network

Exchanges

MCUsMCUs

IPV’s Customers are the World’s Leading MSPs

which in turn have thousands of Cusomers

MCUs



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IPV Advantages

Carrier exchanges are like ring roads with no exits. You can get on the ring road and go around

to another location on the road, but you can’t get off to another road. Cars must have distinct

licence plate numbers. In other words the exchanges are closed to everyone except members,

and of course, they don’t connect to private networks as private networks have conflicting

private addresses (licence plates). The carrier approach enables them to sell more bandwidth in

the form of a separate network.

Manufacturer and service provider exchanges operate like roads that stop at a toll booth. Cars

on the road pay a toll to get to the other side as there is no way around the booth. In the

networking world the toll booth is the MCU and calls must go to an MCU even if they are point

to point. This enables manufacturers to sell more hardware and service providers to charge

more as they use MCU’s.

The models above operate at layer 2, that is, they connect traffic to the roads but they don’t do

the things to route it between networks, such as resolve address conflicts and transliterate QoS.

Addressing and routing is handled at layer 3 where IPV lives.

There are also public exchanges (internet) but these give up the quality and security associated

with private networks.

Any corporation, exchange or managed service provider can connect to IPV because of IPV’s

‘traffic circle model’. Private networks can connect as IPV resolves any address conflicts, traffic

can go from any carrier to any carrier as IPV transliterates QoS priority and point to point calls

don’t have to go thru a toll booth at they go directly point to point around the circle.

IPV is an enabler. IPV does not compete with exchange providers, manufacturers or carriers. IPV

is neutral and simply facilitates the expansion of video services by enabling connectivity, much

as a traffic circle enables traffic to flow in multiple directions, without stopping, as long asdrivers obey the rules.

The Benefits of Working with IPV

IPV’s customers are video MSPs (managed service providers). They are connected to IPV as are

multitudes of their customers. There are thousands of end points connected to IPV on private

QoS networks and on public networks and ISDN. Additionally, the exchanges of carriers and

service providers can connect to IPV as IPV is neutral.

Metcalf’s Law tells us:

1) The number of possible cross-connections in a network grow as the square of the number of computers

(editor: end points) in the network increases.

2) The community value of a network grows as the square of the number of its users increase.

This applies as the number of end points increase traffic expands exponentially increasing

business opportunities for IPV’s customers which deal with corporations.

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IPV Services Rdabt