Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia

Ipsos Affluent Survey Asia Pacific 2014

Phoenix Chinese Channel in 4 key markets in Asia

Ipsos Affluent Survey Asia Pacific• Ipsos Affluent Survey Asia Pacific IASAP • (Previously known as PAX)• Conducted by Ipsos MediaCT• CATI – Computer Aided Telephone Interviewing (recruited and

screened via CATI), continue main survey via CATI or complete the remaining survey through online

• Aged 25-64 and affluent/ business decision maker/ top management

• 10 markets* - Hong Kong, India (Mumbai, New Delhi, Bangalore), Jakarta, Seoul, Kuala Lumpur, Manila, Singapore, Taipei, Bangkok, Australia (Sydney & Melbourne)

*Phoenix subscribes to 4 markets – Hong Kong, Singapore, Kuala Lumpur and Taipei

There are 756,426 Ipsos Affluent Survey Asia Pacific affluent,

business decision maker or top management audience

watched Phoenix Chinese in past 30 days.(4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei)

Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

There are 941,076 Ipsos Affluent Survey Asia Pacific

affluent, business decision maker or top management audience

watched Phoenix Chinese or Phoenix InfoNews

in past 30 days.(4 cities - Hong Kong, Singapore, Kuala Lumpur and Taipei)


Phoenix TV vs. other channels4 Markets HK/Singapore/Kuala Lumpur/Taipei

31.5%

25.3%

20.4% 19.7%

10.6%

CNN Phoenix Chinese orPhoenix InfoNews

Phoenix Chinese BBC World CNBC

watched in past 30 days

Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3' 2013 - Q2' 2014) ; HK/Sin/KL/TP Markets; All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000)

63.1%

34.7%

70.2%

66.4%

44.1%

75.6%

1+ Air Travel (Leisure)

1+ Air Travel (Business)

1+ Air Travel

Phoenix Chinese viewersIpsos Affluent Survey respondents

Phoenix Chinese viewers are high flying consumers

4 Markets HK/Sin/KL/TP

# In

tern

atio

nal F

light

s(p

ast

12 m

onth

s)

No. of Int’l Flights in past 12 months

Source: Ipsos Affluent Survey Asia Pacific 2014 (Q3 2013 - Q2 2014); All Ipsos Affluent Survey Asia Pacific respondents in HK/Sin/KL/TP Markets (3,713,000);Ipsos Affluent Survey Asia Pacific respondents who watched Phoenix Chinese in past 30 days (756,426)

2.5%

10.8%

33.1%

70.2%

2.7%

13.4%

40.7%

75.6%

12+

6+

3+

1+

Phoenix Chinese viewers

Ipsos Affluent Survey respondents


4 Markets HK/Sin/KL/TP #

Inte

rnat

iona

l Flig

hts

(pas

t 12

mon

ths)


No. of Int’l Flights in past 12 months

26.4%

46.0%

62.6%

65.4%

31.2%

54.1%

68.3%

70.5%

12+

6+

3+

1+




# H

otel

Nig

hts

(pas

t 12

mon

ths)


Number of Hotel nights spent on Int'l Air Trips in past 12 months

6.1%

28.0%

5.1%

39.4%

7.6%

32.4%

5.3%

45.9%

5-star+ resorts

5-star+ hotels

4-star resorts

4-star hotels


Phoenix Chinese viewers are more likely staying in

4-star or 5-star+ hotels & resorts4 Markets HK/Sin/KL/TP

Type

s of

hot

els

stay

ed d

urin

g in

t'l t

rips

(pas

t 12

mon

ths)


1.3%

4.3%

13.2%

34.7%

1.5%

5.0%

18.6%

44.1%

12+

6+

3+

1+


Phoenix Chinese viewers are high flying businessmen


# In

t’l F

light

s fo

r bu

sine

ss(p

ast

12 m

onth

s)


No. of Int’l Flights for business in past 12 months

8.8%

18.4%

10.5%

22.9%

1.3%

4.2%

4.1%

3.0%

4.4%

5.7%

Australasia

North America(USA/Canada)

Europe

North Asia

South Asia


Ipsos Affluent Survey Respondents

Phoenix Chinese viewers travel for business 4 Markets HK/Sin/KL/TP

Des

tina

tion

of B

usin

ess

Trip

(pas

t 12

mon

ths)


Destination of Business Trip in past 12 months

0% 2% 4% 6% 8% 10% 12% 14% 16% 18%

India

PhilippinesCambodia

Australia

MacauVietnam

Indonesia

South KoreaSingapore

Malaysia

TaiwanJapan

Hong Kong

ThailandChina



Phoenix Chinese viewers visit Asian countries for business


Coun

trie

s in

Asi

a vi

site

d fo

r Bu

sine

ss T

rip

(pas

t 12

mon

ths)


Countries in Asia visited for Business Trip

2.2%

17.3%

63.1%

2.6%

19.4%

66.4%

6+

3+

1+




# In

t’l F

light

s fo

r le

isur

e(p

ast

12 m

onth

s)


No. of Int’l Flights for leisure in past 12 months

Phoenix Chinese viewers have oversea leisure trips


Des

tina

tion

of L

eisu

re T

rip

(pas

t 12

mon

ths)


Destination of Leisure Trip in past 12 months

19.7%

37.3%

19.9%

38.5%

4.9%

3.9%

7.7%

4.0%

4.8%

9.1%

North America(US/Canada)

Australasia

Europe

North Asia

South Asia



Phoenix Chinese viewers visit Asian countriesfor leisure


Coun

trie

s in

Asi

a vi

site

d fo

r Le

isur

e Tr

ip(p

ast

12 m

onth

s)


Countries in Asia visited for Leisure Trip

0% 2% 4% 6% 8% 10% 12% 14% 16% 18% 20%

Philippines

Vietnam

Indonesia

Australia

Macau

Singapore

South Korea

Hong Kong

Malaysia

Taiwan

Thailand

Japan

China


Ipsos Affluent Surveyrespondents

Phoenix Chinese viewers love leisure travelling4 Markets HK/Sin/KL/TP


1.5%

2.1%

2.8%

2.5%

4.1%

3.9%

5.2%

7.2%

11.7%

10.5%

14.0%

15.9%

22.2%

27.2%

1.5%

1.9%

3.1%

3.3%

4.2%

4.5%

5.1%

11.9%

12.5%

15.4%

16.7%

25.0%

29.5%

9.6%

Active sports

Safari/Trekking/Adventure

Winter sports

Religious/haj/pilgrimage

Long stay/backpacking

Cruise

Ecotourism

Spa holidays

Self-drive touring

Theme parks

Sun/beach

Weekend getaway

Cultural/Educational/Escorted Tour

Shopping


Kind

s of

hol

iday

of i

nt'l

leis

ure

trip

s(p

ast

12 m

onth

s)

Phoenix Chinese viewers are high tech consumers4 Markets HK/Sin/KL/TP


27.2%

45.7%

42.8%

70.5%

29.6%

46.8%

47.0%

73.9%

Own Smart TV

Own SLR digital stillcamera

Own digital videocamera

Own HDTV


69.2%

50.3%

71.2%

73.9%

54.5%

73.6%

Own Smartphone (USD500+)

Own Tablet

Own Laptop / NotebookComputer


Phoenix Chinese viewers are mobile gadget consumers



Phoenix Chinese viewers are more financially aware


Ow

ners

hip

of F

inan

cial

Pro

duct

s


11.7%

21.7%

25.6%

29.0%

26.9%

50.0%

50.5%

74.6%

13.3%

22.3%

27.2%

30.6%

32.2%

52.6%

54.8%

75.7%

Offshore accounts forinvestment purposes

Other properties you own orinvest in

Unit trust fund/mutual fund

Foreign currencies as aninvestment

Privilege/priority bankingaccount

Stocks/securities/bonds

Property you are living in

Life insurance



Ownership of Financial Products

5.1%

7.8%

12.7%

20.3%

21.8%

29.6%

7.8%

10.1%

14.7%

19.9%

20.8%

31.2%

Brandy/Cognac

Champagne

Whisky

Local Beer

Imported Beer

Wine


Phoenix Chinese viewers love drinking4 Markets HK/Sin/KL/TP

Cons

ume

in p

ast

4 w

eeks


Consume in past 4 weeks

Phoenix Chinese viewers love luxury products 4 Markets HK/Sin/KL/TP


23.0%

29.9%

19.6%

30.6%

25.7%

20.1%

32.5%

32.9%

Own Quality/ Designerclothes/ Leather goods

(US$1,000+per item)

Own Jewellery (US$1,000+ peritem)

Own Luxury watch (US$2,000+per item)

Own Luxury watch (US$1,000+per item)


100

100

135

130

Director/ GeneralManager/ Vice President

CEO/ Chairman/Managing Director/President/ Owner/

Partner


Phoenix Chinese viewers are top management4 Markets HK/Sin/KL/TP

% profile Index vs. Ipsos Affluent Survey


8.3%

6.4%

8.7%

11.7%

100

124

Ipsos AffluentSurvey Respondents

Phoenix Chineseviewers

Phoenix Chinese has a higher proportion of Business Decision Makers and Affluent consumers


% profile – BDM & Affluent Index vs. Ipsos Affluent Survey


21.9%

17.6%

Phoenix TV reaches unique viewers4 Markets HK/Singapore/Kuala Lumpur/Taipei

31.5%

36.6%

42.0% 43.1%44.7% 45.6%

CNN CNN + CNBC +BBC World

CNN + PhoenixChinese

CNN + CNBC +Phoenix Chinese

CNN + BBC World +Phoenix Chinese

CNN + PhoenixChinese + Phoenix

InfoNews

Additional reach of CNBC / BBC World

Additional reach of Phoenix Chinese

Additional reach of CNBC /Phoenix Chinese

Additional reach of BBC World /Phoenix Chinese

watched in past 30 days


Additional reach of Phoenix Chinese / Phoenix InfoNews

0.71

0.85

1.49

1.66

2.02

0.79

0.97

1.67

1.80

2.20

Reading Magazines

Reading Newspapers

Using Apps

Visiting Websites

Watch TV including livestream viewing



Average hours spending per day

Watching TV is still a major media activityamongst the Affluent and Phoenix Chinese

viewers4 Markets HK/Sin/KL/TP

Documents

Ipsos Affluent Survey Asia Pacific 2014 Phoenix Chinese Channel in 4 key markets in Asia