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Media Kit 2017Follow Forbes
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www.forbesmedia.com2017 Forbes Media Kit
Reaching 94 million people each month across several platforms and industries, we provide our audience of influential leaders, consumers and millennials with critical business insight and unparalleled access to the world’s most powerful people.
Forbes is a global media & branding company with innovation at its core.
Print Digital Mobile Live Events BrandVoice Insights
Opendoor’s Executive Chairman Keith Rabois and CEO Eric Wu are revolutionizing real estate with their SF-based startup that buys homes for cash based on a proprietary pricing algorithm.
TRAVIS KALANICK Founder, UberTravis Kalanick’s Uber is the richest—and arguably the most disruptive—startup in history, with a valuation of $68 billion. Kalanick attributes the company’s efficiency to daily “ jam sessions,” which determine how problems get turned into ideas, how ideas get turned into products and how products get reviewed. Freight service? Food delivery? Self-driving cars? Uber doesn’t plan on slowing down anytime soon.
BY THE NUMBERSMore people earn a paycheck—or part of one—from Uber than from any other private employer in the world except for Wal-Mart and McDonald’s.
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BillionairesForbes 400
Richest In TechGlobal Game
ChangersMost Powerful
People
2017 Forbes Media Kit www.forbesmedia.com
37 Print Editions
68 Countries
25 Languages
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SEBASTIAN SIEMIATKOWSKI CEO, KlarnaKlarna, a Swedish e-commerce unicorn, is gunning for the $93 billion U.S. credit card market—an industry dominated by giants such as American Express and Capital One, with PayPal and ambitious startups close behind. A one-click credit issuer, Klarna replaces cards as a financing option—and with Americans slowly ditching physical items for digital technology, the timing is working in Siemiatkowski’s favor.
DID YOU HEAR?The average Klarna transaction time takes less than 3/5 of a second.
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FinTech 50 Forbes by the Numbers
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2015 LINKEDIN100 Most InDemand Employers
in North America
2015 ADWEEK’S HOT LISTHottest Business Magazine
2015 EMMY AWARDS Forbes SportsMoney
Awards & Recognition
Sources: comScore November 2016, Media Metrix, US Multi-Platform Home & Work; GfK MRI, Spring 2016
2017 Forbes Media Kit www.forbesmedia.com
Audience
Norm Pattiz, founder of PodcastOne, hosts Adam Carolla and Shaquille O’Neal on his show.
Sources: comScore November 2016: GfK MRI Spring 2016: Ipsos Affluent Survey USA, Fall 2016, A18+ and HHI $100K+
Forbes.com ranks #1 in the business competitive set, reaching the most influential and engaged audience of
• Millennials
• C-Suite & Top Management
• Business Owners
• IT Decision Makers
• Business Decision Makers
42% Female58% Male
1 in 2 are key business decision makers
2.5X more likely to be a C-level executive
$280,074 average HHI
50% increase in millennial readership— higher than all other publications
JENNIFER FLEISS &JENNIFER HYMAN Founders, Rent The RunwayRent the Runway transformed shopping for the digital generation by delivering high-end fashion for a fraction of the cost. With a business plan that constantly evolves to meet consumer demands, Jennifer Hyman and Jennifer Fleiss reveal a true understanding of the millennial generation, and their fixation with the next cool thing.
FUN FACTRTR data shows there is a correlation between the name Jennifer and mid-length dresses.
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Most Disruptive
Names In BusinessWomen
to Watch
2017 Forbes Media Kit www.forbesmedia.com
Cross-Platform ActivationsCelebrating the entrepreneurs, game-changers and leaders advancing industries around the globe, Forbes’ powerful franchises provide interactive and multi-dimensional experiences that connect brands, consumers, and influencers.
UNDER 30Community of the most innovative young minds amplified through our annual list, always-on digital channel, live events and award-winning mobile app
FORBES 400Definitive ranking of the world’s richest and a most-read issue each year, boasting a readership record of 8.7 million
SELF-MADE WOMENMulti-platform channel that enhances Forbes’ most-read Self-Made Women issue, Most Powerful Women List, and the annual Women’s Summit
PHILANTHROPYBringing together the world’s most influential philanthropic leaders such as Warren Buffett, Bill Clinton, Jacqueline Novogratz, Danny Meyer, Buzz Aldrin and more
BILLIONAIRESHighly-anticipated list available in print and digital—garnering a 294% lift in online engagement among business professionals in 2016
INVESTMENT GUIDEA best-selling, bi-annual issue with a strong online presence each year—accruing an average 5.8 pages per session and 238% lift in time spent
HEALTHCAREA print, digital and transformational live event attracting executives from companies that amass a collective value of $1.2 trillion
CMOPremier community of marketing leaders redefining their industries—guided and empowered through our CMO Network, thought leadership practice, and annual CMO Summit
THE MACALLANThe Macallan Double Cask seamlessly delivered its message “Two Worlds, One Macallan” through an integrated campaign featuring high-impact magazine spreads, a dynamic digital feature, mobile activations, and bespoke Under 30 events.
Sources: GfK MRI Spring 2016; Google Analytics (6/25/16-8/25/16); MOAT
OKIERIETE “OAK” ONAODOWANActor, HamiltonPlaying President James Madison and Hercules Mulligan in the hit Broadway musical Hamilton, Okieriete Onaodowan has become a breakout star. In less than a year, he and his castmates picked up a total of 11 Tony Awards for the show that grossed over $115M and has been seen by almost 700,000 people.
FUN FACTOak led a spoken-word VR experience for The Macallan Double Cask at the 2016 Forbes Under 30 Summit in Boston.
GET TO KNOW
30 Under 30 Class of 2016
2017 Forbes Media Kit www.forbesmedia.com
FORBES/SHOOK TOP ADVISOR SUMMITMarch 15–17, 2017 | Las Vegas, Nevada
ASIA FORUM: THE NEXT TYCOONS Q1/Q2 2017 | Singapore
UNDER 30 EMEAApril 2–6, 2017 | Jerusalem & Tel Aviv
CIO SUMMITApril 23–24, 2017 | Half Moon Bay, California PHILANTHROPY SUMMIT Spring 2017 | New York, New York
UNDER 30 ASIAMay 2017 | TBD
WOMEN’S SUMMITJune 12-13, 2017 | New York, New York
AGTECH SUMMITJune 28–29, 2017 | Salinas, California
CENTENNIAL ANNIVERSARYSeptember 2017 | TBD
GLOBAL CEO CONFERENCESeptember/October 2017 | Hong Kong
UNDER 30 BOSTONOctober 1-4, 2017 | Boston, Massachusetts
CMO SUMMITNovember 1–3, 2017 | Dana Point, California
HEALTHCARE SUMMITNovember 29-30, 2017 | New York, New York
ASIA BEST UNDER A BILLION AWARD CEREMONY & DINNERQ4 2017 | TBD
Susan Schneider Williams opens up about Robin Williams’ struggle with dementia at the 2016 Forbes Healthcare Summit.
Millennial entrepreneurs enjoying the 2016 Under 30 Summit Create Stage, hosted at Harvard Business School.
Influential prosecutor Adam J. Foss and his peers discuss reversing mass incarceration at the 2016 Philanthropy Summit in New York City.
Good Morning America anchor Amy Robach posing with Kate Hudson at the 2016 Women’s Summit.
Marc Benioff, Salesforce founder, talks innovation at scale at the 2016 CIO Summit in Half Moon Bay, California.
As a blind person, this week has been among my most incredible experiences. I have never really FELT history in this capacity. Thank you to Forbes for turning our dreams into realities.”
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ForbesLive
For more information contact, Melody Khodaverdian at [email protected] or (917) 794-5859
2017 Forbes Media Kit www.forbesmedia.com
Leveraging Forbes’ storytelling expertise, journalistic credibility and large audience of BDMs, Forbes BrandVoice partners publish their own stories in their own voice on Forbes.com—reaching, engaging with and influencing the people who are most important to them. Published through Forbes’ CMS, brand content benefits from organic search and social discovery, and partners receive full transparency into performance.
Forbes BrandVoice150+ Partners
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For more information, contact Adam Wallitt at [email protected] or (212) 366-8838
90%Report Print Engagement
Awards & Recognition
Source: GfK MRI Custom Starch Question 2016, Noted Audience
Forbes offers a variety of brand publishing options to ensure our partners connect with the right people on Forbes.com and beyond.
2017 Forbes Media Kit www.forbesmedia.com
Forbes InsightsForbes Insights is the strategic research and thought leadership publishing practice of Forbes Media. By leveraging our extensive access to senior executives, cross-industry editorial expertise, and content marketing experience, we help position brands as thought leaders in their space. Our research, conducted on a wide range of topics, is delivered through a variety of digital, print and live executions, and amplified across Forbes’ media and social platforms.
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LEWIS C. HORNE President, CBRECBRE set out to reinvent its workspace—but, far from the foosball tables and beanbag chairs of Silicon Valley startups, its vision entailed gutting traditional perceptions of the workplace altogether. With unassigned desks, a floating IT team, sophisticated cloud storage, and new-age communication technology, they’ve built a beautiful environment that accommodates more employees, saves money, and boosts productivity.
QUOTE OF THE DAY “Today, if you’re not talking about workplace strategy, and incorporating things like technology or wellness into your space, you’re at a disadvantage.”
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America’s Best Employers ERNST & YOUNG
To better understand how business leaders are using data and analytics to drive their organizations forward, EY’s Global Analytics team engaged Forbes Insights to develop a comprehensive thought leadership program. The results were distributed through a multi-stage campaign including a live event series, dedicated online content hub, virtual gatherings, white papers, animated infographics, videos and more.
For more information, contact Brian McLeod at [email protected] or (929) 888-5724
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CUSTOM EVENTS
2017 Forbes Media Kit www.forbesmedia.com
The Ultimate Leader In LuxuryWe give our readers access to the finest products and experiences, while offering premium advertisers a multi-platform stage for their brands.
In Every IssueLuxury LeaderboardOngoing franchises are published in Forbes’ Leaderboard section covering fashion, timepieces, wine & spirits, cars, real estate and more.
• Seal the Deal• Passions, Pursuits, Collections• Mega Homes & Luxury Real Estate• Luxury Lineage
ForbesLife DepartmentThe long-standing ForbesLife department is dedicated to enjoying the rewards of success.
The Business of LuxuryIn-depth editorial features deliver cutting- edge, authoritative business intelligence on the emerging innovators, disruptors and brands redefining the world we live in.
Special Inserts ForbesLife Luxury GuidesThroughout the year, Forbes releases a series of special high-impact 8-page editorial inserts covering specific lifestyle segments.
2017 Insert Calendar 2/8 Travel6/29 Watches9/5 Fall Fashion10/24 Auto12/12 Holiday Gift Guide & Spirits
Philip Anschutz, owner of the legendary Broadmoor Hotel in Denver, resolved to buy the property during a visit at the age of 10.
For more information, contact Olivia Gelade at [email protected] or (212) 620-2485
EMILY MOTAYEDFounder, HavenlyHavenly is redefining how the interior design industry works— and who it can serve. From brainstorming, to finding a designer, to choosing furniture and decor, Havenly has streamlined the process within one digital platform. With over 200 retailers and tens of millions in seed funding, the company has seamlessly taken off.
FUN FACTPrevious business consultants, Havenly’s founders, Emily Motayed and Lee Mayer, could not afford traditional interior designers and built Havenly out of a personal need.
GET TO KNOW
30 Under 30 Class of 2017
Editorial Calendar is subject to change. BrandVoice: Always Available *Extended Newstand Presence **One adjacency available—please check for availability ***Front of book, not guaranteed in Feature Well
www.forbesmedia.com Updated as of 1/5/16
Jan 24 30 Under 30 2017Small Giants • Wealth Advice • Forbes @ 100 Luxury Leaderboard • ForbesLife Department
12/12 1/10 1/3
Feb 28 Retire WellTech Disruptors • Future of Transportation • Small Giants Luxury Leaderboard • Special Insert Guide to Luxury Travel • ForbesLife Department
1/23 2/21 2/21
Mar 28 Billionaires*My Own Words • Young Billionaires • Thrillionaire Luxury Real Estate & Mega Homes • Pursuits, Passions, Collections
2/20 3/28 3/28
Apr 25 Innovation Factories Future of Energy • Retirement • 30 Under 30Luxury Leaderboard • Business of Luxury Feature*** • ForbesLife Department
3/13 4/18 4/18
May 16 Small Giants: Best Small CompaniesTech Disruptors • Financial Advisors • Best Employers • Forbes @ 100Luxury Leaderboard • Business of Luxury Feature*** • ForbesLife Department
4/3 5/9 5/9
June 13 Self-Made WomenFuture of Food • Fastest-Growing Tech Companies • Global GamechangersLuxury Leaderboard • Business of Luxury Feature*** • ForbesLife Department
4/24 5/30 5/30
June 29 Investment Guide I*Future of Fame • 30 Under 30 • Tech DisruptorsLuxury Leaderboard • Special Insert Luxury Watch Guide • ForbesLife Department
5/22 6/27 6/27
July 27 The Cloud 100Education • Mutual Funds/ ETFs • 30 Under 30: WomenLuxury Leaderboard • Business of Luxury Feature*** • ForbesLife Department
6/19 7/25 7/25
Sep 5 Most Innovative CompaniesTop Wealth Managers • 30 Under 30 • Forbes @ 100Luxury Leaderboard • Special Insert Fall Fashion Guide • ForbesLife Department
7/17 8/22 8/22
Sep 28 Special Issue! Centennial Anniversary 8/14 9/19 9/19
Oct 24 Next Billion Dollar StartupsWealth Advice • Future of Cities • Prescription for InnovationLuxury Leaderboard • Special Insert Luxury Auto Guide • ForbesLife Department
9/4 10/10 10/10
Nov 14 Forbes 400*My Own Words • Young 400 • ThrillionaireLuxury Real Estate & Mega Homes • Pursuits, Passions, Collections
9/25 10/31 10/31
Dec 12 30 Under 30 2018Future of Manufacturing • Tech Disruptors • America’s Best-Managed CompaniesLuxury Leaderboard • Special Insert Holiday Gifts & Spirits Guide • ForbesLife Department
10/23 11/28 11/28
Dec 26 The Just 100*Investment Guide II & FinTech 50 • Small Giants • World’s Most Powerful PeopleLuxury Leaderboard • Business of Luxury Feature*** • ForbesLife Department
11/20 12/26 12/26
Issue Editorial ThemesAd
CloseOn
SaleOnline Launch
2017 Editorial CalendarSTEWART BUTTERFIELD CEO, SlackStewart Butterfield first hit the startup scene as a cofounder of Flickr, but his most recent venture is now his most disruptive to date. Slack is reinventing the way businesses operate by creating a new type of corporate ecosystem wherein employees can finally communicate rapidly—and effectively.
QUOTE OF THE DAY“You can take a team of all-stars in terms of native abilities, but if they are not working together, they are much less effective than a team [with] less native ability but a higher degree of teamwork and cohesion.”
GET TO KNOW
Cloud 100Most Promising
Companies
2017 Forbes Media Kit
RONY ABOVITS CEO, Magic LeapLike any good magician, Rony Abovitz keeps his cards close to his chest. Since Magic Leap was founded in 2011, only few have seen the technology and even fewer know how it works. Yet, the demand is steep with billions of venture capital dollars flowing in. Unlike VR, which helps you escape to a new world, and AR, which alters your surroundings, Magic Leap promises to bring a mixed reality to life.
THE INSPIRATIONMagic Leap imagines a future where people will be able to see a holographic cooking demonstration by a celebrity chef in the middle of their local grocery store through technology.
GET TO KNOW
Featured story in Forbes
Nov. 29 2016 Issue
www.forbesmedia.com Updated as of 1/30/16
January Launch Date30 Under 30 (U.S.) 1/330 Under 30 (EMEA) 1/16Hong Kong Rich List 1/17SportsMoney: Power Indexes 1/31
February Launch DateSportsMoney: College Football Values 2/1Top Wealth Managers 2/7Top-Earning Grammy Nominees 2/7Canada’s Best Employers 2/8America’s Top Women Advisors 2/14SportsMoney: NBA Valuations 2/14SportsMoney: NASCAR Valuations 2/21Best Places to Retire 2/23
March Launch DateHip-Hop Cash Princes 3/1Malaysia Rich List 3/1Billionaires 3/13Highest-Earning Hedge Fund Managers 3/15
April Launch DateWWE’s Highest Earners 4/1Japan Rich List 4/5Midas List 4/11America’s Best Value Colleges 4/11SportsMoney: MLB Valuations 4/1130 Under 30 (Asia) 4/12Best Management Consulting Firms 4/19Korea Rich List 4/26
May Launch DateBest Recruiters 5/3Richest in Hip-Hop 5/3Money Masters 5/10America’s Best Small Companies 5/16Best Employers 5/16Top State-by-State Advisors 5/16Innovative Growth Companies 5/17Global 2000 5/24Richest in States 5/24Global Gamechangers 5/30Most Valuable Brands 5/30SportsMoney: Soccer Valuations 5/30Thailand Rich List 5/31
June Launch DateSportsMoney: Highest-Paid Athletes 6/7Investment Guide 6/27America’s Self-Made Women 6/27Best & Worst Franchises 6/27Celebrity 100 6/27Heroes of Philanthropy (Asia) 6/28Taiwan Rich List 6/28
July Launch DateSportsMoney: Most Valuable Teams 7/12Country Cash Kings 7/18Private Companies 7/19World’s Highest-Paid Authors 7/20Top Colleges 7/25Cloud 100 7/25Singapore Rich List 7/26Best Under a Billion (Asia) 7/26The World’s Highest-Paid Comedians 7/27
August Launch DateSportsMoney: MLS Valuations 8/2Highest-Earning Radio Stars 8/3Electronic Cash Kings 8/8The World’s Highest-Paid Actors 8/16Most Innovative Companies 8/22The World’s Highest-Paid Actresses 8/22Fab 50 Companies (Asia) 8/23Philippines Rich List 8/23Europe’s Highest-Earning Celebrities 8/29
September Launch DateHip-Hop Cash Kings 9/6The World’s Highest-Paid Models 9/6Asia’s Richest Families 9/7Best Business Schools 9/13SportsMoney: NFL Valuations 9/19America’s Top Wealth Advisors 9/19Top U.S. Colleges for International Students 9/27
October Launch DateHighest-Paid Reality Stars 10/3India Rich List 10/4Next Billion-Dollar Startups 10/10Best States for Business 10/10SportsMoney: Most Valuable Brands 10/10Top-Earning Dead Celebrities 10/10Sports Agents & Agencies 10/18Top-Earning Magicians 10/26Forbes 400 10/31
November Launch DateEmerging RIA–Firms 11/1Top-Earning Women in Music 11/1Australia Rich List 11/1The World’s Highest-Paid TV Hosts 11/740 Richest Under 40 11/8Highest-Earning Celebrities Under 30 11/15SportsMoney: NHL Valuations 11/15China Rich List 11/15Africa Rich List 11/16Formula One Team Values 11/22Best Places for Business and Careers 11/28Indonesia Rich List 11/29
December Launch DateInvestment Guide II TBDHighest-Paid YouTube Stars 12/7Top-Earning Musicians 12/6America’s Wealthiest Celebrities 12/12Charities 12/13FinTech 50 12/26Most Powerful People 12/26Best Countries for Business 12/26Top-Grossing Actor of the Year 12/26
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Editorial programs are subject to change.
2017 Forbes Media Kit www.forbesmedia.com
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Deborah Nicodemus, CEO of luxury e-commerce retailer Moda Operandi, poses at the company’s first brick-and-mortar shop.
MICHAEL PHELPSAthlete, Olympic Gold MedalistPhelps couldn’t resist coming out of retirement to compete one last time in Rio 2016–going on to add four more gold medals to his career. His next focus? Expanding his personal brand into a successful line of swimming gear.
DID YOU HEAR?In 2016, Phelps scored his 13th individual gold medal–breaking the 2,168-year-old record held by Leonidas of Rhodes since 152 B.C.
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2017 Forbes Media Kit www.forbesmedia.com
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ALANA FELDProducer, Feld EntertainmentThe third-generation executive of the mega-entertainment company behind Ringling Bros. and Barnum & Bailey is taking the family enterprise to new heights with her new production “Out Of This World.” Feld is reinventing the circus experience—by moving it to the ice, introducing cutting-edge technology, and developing a story line—with the hopes of attracting a new generation of children.
BY THE NUMBERSThe Ringling Bros. show will close this year, after more than 100 years in operation, as the company moves in a new direction.
GET TO KNOW
Featured story in Forbes
Dec. 20 2016 Issue
2017 Forbes Media Kit www.forbesmedia.com
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ERIK HUGGERSCEO, VevoErik Huggers—a veteran of Microsoft, BBC, Intel and Verizon—is on a mission to transform Vevo from YouTube’s underappreciated business partner into a top streaming platform in its own right. Aiming to turn the Vevo watermark into a full-fledged youth lifestyle brand, Huggers is trying to do for the mobile era what MTV did for TV: be the premium destination for music videos from popular and up-and-coming artists.
BY THE NUMBERS 25 million people watch a Vevo video each day on its own site or on YouTube—putting its audience on par with that of a top-five cable-TV channel.
GET TO KNOW
Featured story in Forbes Nov. 8
2016 Issue
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8+MBs send via FTPhost: ftp.directactionmedia.comUser: damadsPassword: Action2010
2017 Rates
Full Page1/2 Page1/4 Page1/8 Page
$17,000$8,500$5,000$4,000
$16,000$8,000$4,500$3,000
$15,000$7,500$3,750$2,000
1x 3x 6x
Size Specifi cationsSize Width HeightFull Page 7” x 9 1/8”Half Page 7” x 4 1/2”Qua rter 3 3/8” x 4 1/2” Eighth 3 3/8” x 2 3/16”
Reader Profi leRate Base: 750,000Readership: 6,706,000Frequency: 14x Median Age (years): 42.4 Median HHI: $280,074Men: 58% Women: 42%
Forbes Reaches More C-Level Executives than Fortune, Business Week, or The Economist.
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