iPad Media Kit

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MEDIA KIT

BALL STATE SPORTS LINK

Ball State vs. Western Michigan video feed

KLEI OUT FOR THE SEASON

Shannon Klei, a senior guard on the Ball State University women’s basketball team, will not compete for the

Cardinals this season due to a back injury. “My heart goes out to Shannon as she processes the many emotions that

After helping the Ball State women’s

volleyball team close out the 2010

regular season with a pair of home

wins, senior libero Alyssa Rio (Wayne,

Ill./St. Francis H.S.) has been named the

Mid-American Conference West Divi-

sion Defensive Player of the Week for

the fourth time this season. “Alyssa did

what she has been doing all year, dig-

ging everything hit her way last week-

end,” said Ball State head coach Steve

Shondell. “Her drive and determination

SEPT 2

share

BALL STATE VS. SOUTHEAST MISSOURI STATE PHOTO GALLERY

SEPT 2

share

RIO EARNS FOURTH MAC WEST DEFENSIVE HONOR

SEPT 2

share

LATEST NEWS

LATEST PHOTOS

LATEST VIDEOS

Football

Photo Galleries

Headlines

The Bird Feed

Video Feed

Box Scores

Schedules

Standings

Search Sports Link

About the App . . . . . .

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Mobile Devices and Advertising . . . . . .

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Ads on the iPad . . . . . .

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Ways to Advertise . . . . . .

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Banner Ads . . . . . .

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Full-Page Standard . . . . . .

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Full-Page Plus . . . . . .

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Content Sponsorship . . . . . .

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Branded Mini-Apps . . . . . .

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Advertising Options . . . . . .

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19

1 | Sports Link Media Kit

TABLE OF CONTENTS

About the App . . . . . .

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. 2

Mobile Devices and Advertising . . . . . .

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Ads on the iPad . . . . . .

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Ways to Advertise . . . . . .

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6

Banner Ads . . . . . .

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Full-Page Standard . . . . . .

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Full-Page Plus . . . . . .

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. . . 11

Content Sponsorship . . . . . .

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. . 13

Branded Mini-Apps . . . . . .

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. . 15

Advertising Options . . . . . .

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19

Mobile devices are changing how people consume media. In conjunction with this, we have created an application to creatively display information about Ball State University sports. This allows for companies to be part of an innovative college sports media package.

The Sports Link app has been designed specifically for the iPad. The app provides up-to-date, interactive coverage of all Ball State sports. Businesses will have access to the multiple demographics that the Sports Link app targets, including Ball State students, fans, alumni, and parents.

2Sports Link Media Kit |

ABOUT THE APP

Likelihood of making a purchase from mobile device adI made a purchase on the computer

I made a purchase at a store

I made a purchase over the phone

I made a purchase directly on my mobile device

Other DevicesApple iPad

Source: The Nielsen Company

36%

27%

24%

10%

12%

7%

8%

5%


The importance of non-traditional advertising is rapidly increasing as both a delivery and a response vehicle. The iPad offers the opportunity for brands to reach consumers interactively on a more personal level than traditional advertising.

STILL NOT CONVINCED ABOUT IPAD ADS?


Mobile advertising receptivenessI a

m m

ore

likel

y to

look

at

ads

if th

ey h

ave

an in

tere

stin

g vi

deo

I enj

oy a

ds

that

hav

e in

tera

ctiv

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atur

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I am

mor

e lik

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tex

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Ad

s on

my

conn

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evic

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Other DevicesApple iPhoneApple iPad

Source: The Nielsen Company

I lik

e to

see

wha

t ad

s ca

n d

o on

a m

obile

dev

ice

49%

46%

40%

39%

26% 27

%

40%

25%

25%

39%

20%

19%

37%

23%

19%


The iPad offers a unique medium for displaying and interacting with advertisements. The ability to control buttons, video and sound with the touch of a finger gives the iPad optimum user-friendliness. The auto-rotate function lets users choose horizontal or vertical

display.

The iPad has a large 9.7-inch screen presenting ads in vibrant color at 1024-by-768-pixel resolution. Additionally, using IPS (in-plane switching) technology, the iPad provides a wide viewing angle, encouraging multiple-person viewing.

The built-in speaker plays clear, optimum-quality sound at a frequency response from 20Hz to 20,000Hz.

During video playback, buttons and other distractions disappear. This allows the user to focus attention on

your ad.

ADS ON THE IPAD


We offer banner and full-page ads, as well as content sponsorship and branded mini-apps. Each option offers a different approach to reach your customers in a creative and innovative way.

WAYS TO ADVERTISE


Bird Feed

Photo Galleries

Headlines

Video Feed

Box Scores

Schedules

Standings

All Sports


Shannon Klei, a senior guard on the Ball State University women’s basketball team, will not compete for the Cardinals this season due to a back injury. “My heart goes out to Shannon as she processes the many emotions that

After helping the Ball State women’s volleyball team close out the 2010 regular season with a pair of home wins, senior libero Alyssa Rio (Wayne, Ill./St. Francis H.S.) has been named the Mid-American Conference West Divi-sion Defensive Player of the Week for the fourth time this season. “Alyssa did what she has been doing all year, dig-ging everything hit her way last week-end,” said Ball State head coach Steve Shondell. “Her drive and determination

SEPT 2 share

BALL STATE VS. SOUTHEAST MISSOURI STATE PHOTO GALLERYSEPT 2 share

RIO EARNS FOURTH MAC WEST DEFENSIVE HONORSEPT 2 share

LATEST NEWS

LATEST PHOTOS

LATEST VIDEOS

BALL STATE SPORTS LINK Search Sports Link





Shannon Klei, a senior guard on the Ball State University women’s basketball team, will not compete for the

Cardinals this season due to a back injury. “My heart goes out to Shannon as she processes the many emotions that

After helping the Ball State women’s

volleyball team close out the 2010

regular season with a pair of home

wins, senior libero Alyssa Rio (Wayne,

Ill./St. Francis H.S.) has been named the

Mid-American Conference West Divi-

sion Defensive Player of the Week for

the fourth time this season. “Alyssa did

what she has been doing all year, dig-

ging everything hit her way last week-

end,” said Ball State head coach Steve

Shondell. “Her drive and determination

SEPT 2

share

BALL STATE VS. SOUTHEAST MISSOURI STATE PHOTO GALLERY

SEPT 2

share

RIO EARNS FOURTH MAC WEST DEFENSIVE HONOR

SEPT 2

share

LATEST NEWS

LATEST PHOTOS

LATEST VIDEOS

Football

Photo Galleries

Headlines

The Bird Feed

Video Feed

Box Scores

Schedules

Standings

Search Sports Link


As the most successful and earliest form of mobile advertising, banner ads offer

simple, direct messages. Banner ads spark interest with full-color graphics

and logos, while directing users to the company’s website for more

information.

BANNER ADS

The Strength of Big, The Service of Small

1701 West University Avenue, Muncie l 765.747.1592www.firstmerchants.com

At First Merchants, we’re not only your financial partners, we’re your neighbors. Stop in and discover our unique combination of “The Strength of Big, The Service of Small” today.

CLOSE


At First Merchants, we’re not only your financial partners, we’re

your neighbors. Stop in and discover our unique combination

of “The Strength of Big, The Service of Small” today.

The Strength of Big,

The Service of Small

S E R VIN G H O O S IE R S S IN C E 1 8 9 3

1701 West University Avenue, Muncie l 765.747.1592

www.firstmerchants.com

CLOSE

The iPad’s enhanced screen displays magazine style, high-resolution ads. According to the Nielsen Company, mobile device owners, as a whole, are comfortable with mobile advertising, but iPad users are more receptive and likely to make a purchase. Users will navigate to this ad via banner ads, which are included with full-page standard.

FULL-PAGE STANDARDHorizontal & Vertical Views



The versatility of the iPad allows for both horizontal and vertical viewing

options, giving users multiple ways to absorb your message. Videos are

displayed in crisp full-color and may be viewed full screen. Users

will navigate to this ad via banner ads, which are included with

full-page plus.

FULL-PAGE PLUSEmbedded Video


Through content sponsorship, your logo will become an integrated way to draw users closer to your brand.

Each season, Sports Link will feature a user-friendly look at common sports injuries. This exclusive content will appeal to consumers, drawing in a unique audience.


CONTENT SPONSORSHIP




Shannon Klei, a senior guard on the Ball State University women’s basketball team, will not compete for the Cardinals this season due to a back injury. “My heart goes out to Shannon as she processes the many emotions that accompany her situation,” said head women’s basketball coach Kelly Packard. “It is my commitment to keep her tightly connected to her teammates and our coaching staff throughout this season.”

After helping the Ball State women’s volleyball team close out the 2010 regular season with a pair of home wins, senior libero Alyssa Rio (Wayne, Ill./St. Francis H.S.) has been named the Mid-American Conference West Divi-sion Defensive Player of the Week for the fourth time this season. “Alyssa did what she has been doing all year, dig-ging everything hit her way last week-end,” said Ball State head coach Steve Shondell. “Her drive and determination

SEPT 2 share

RIO EARNS FOURTH MAC WEST DEFENSIVE HONORSEPT 2 share

LATEST NEWS

LATEST VIDEOS

Football

Photo GalleriesHeadlinesThe Bird Feed

Video Feed Box Scores

Schedules

Standings

Search Sports Link

Users will navigate to content sponsorship pages through both hyper links and the main story feed.

When stories are related to a content sponsorship ad, a hyper link to the page will appear inside of the story.

The main Sports Link app features a story feed through which users navigate to content. Content sponsorship ads are launched from this feed.


Entry Points


The Top 5 app features a weekly category with Sport Link’s top five

choices, ranging from defensive moves to coaches.

Branded mini-apps are smaller, more condensed apps about a specific topic.

Sports Link has three mini-apps:

BRANDED MINI-APPS

Top 5


Fans pack the stadium Nearly 11,000 fans packed Scheumann Stadium to watch Ball State’s football season opener against Southeast Missouri State. The Ball State football program opened its 86th season Thursday night in strong fashion as the Cardinals downed Southeast Missouri State 27-10 at Scheumann Stadium in front of 10,753 fans. Ball State outscored the Redhawks 20-3 in the second half, including 17 unanswered points in the third quarter to open the season with a victory. "Our student body was great tonight," second-year head coach Stan Parrish says. "Not only were they here but they were into the game from the start. We hope the students come back out and support us against Liberty."

moments BALL STATE SPORTS LINK

iPad 9:37 PM

McGarvey lands 29-yard goalSenior placekicker/punter Ian McGarvey brings Ball State’s lead to 24-7 over Southeast Missouri State after landing a 29-yard field goal in the third quarter.

Phillips scoresSenior Charde Phillips scores against two Central Michigan University defenders. Ball State Women’s Volleyball played against Central Michigan University on Nov. 6, 2010

Woods leads the cardinalsSeniors Ray Winkler (22), Frank Edmonds (2), Kaylon Woods (51) and Daniel Ifft (4) lead the cardinals onto Scheumann Stadium for the match against Southeast Missouri State.

Players teach young audienceBall State athletes teach some young fans the basics of field hockey during Fan Jam.

Fans pack the stadiumNearly 11,000 fans packed Scheumann Stadium to watch Ball State’s football season opener against Southeast Missouri State.

moments BALL STATE SPORTS LINK

iPad 9:37 PM



BIRD’S EYE-VIEW

Sponsored by

Caption

CLOSEHow to get the shot

This shot was taken with a Nikon 90 with a 230x lens.

The photographer was at a low perspective. To buy

this camera or lens click the buy button

BUY

A Ball State football helmet lies on the University of

Iowa’s Kinnick Stadium.

The Bird’s Eye View app gives subscribers an insider’s look at Ball State sports. It’s a photo sideshow, updating weekly with the top photos chosen by Sports Link.

BRANDED MINI-APPS

Bird’s Eye View


MIQUALE LEWIS

MALIK PERRY

PIERRE SNEED


PLAYER PROFILE


Junior forward Jarrod Jones started the 2010-11 by being named to the preseason All-Mid-American Confer-

ence. As a freshmen in the 2008-2009 season, he started 30 of 31 games, was named the MAC Freshman of the

Year and became the first freshmen since 2005 to earn All-MAC honors. As a sophomore, Jones continued his

rising basketball career by starting all 30 games and led the team in scoring at 12.2 points per game. Jones, a

native of Michigan City, Ind., is the son of John and Gerry Jones and is majoring in telecommunications at Ball

State.

JARROD JONES – BASKETBALL

shareSponsored by:

The Player Profile app will feature three players each week, outlining their accomplishments on the field.

Player Profile


ADVERTISING OPTIONS

2345

Full-Page Standard

Full-Page Plus

Content Sponsorship

Branded Mini-Apps

Includes: (1) horizontal banner ad, (1) vertical banner ad, (1) horizontal full-page ad,

(1) vertical full-page ad

Includes: (1) horizontal banner ad, (1) vertical banner ad, (1) horizontal full-page ad

with video, (1) vertical full-page ad with video

Includes: Your logo integrated into (1) main story feed banner, (1) sponsored

content page

Includes: Your logo integrated into (1) mini-app

1 Banner AdsIncludes: (1) horizontal banner ad, (1) vertical banner ad


Need help creating ads for our app? Not a problem! Whether

redesigning preexisting artwork, or starting from scratch, we

offer premium design production services for your company.

Ball State Sports Link

Ball State UniversityMuncie, IN 47306

(765)285-1480

Documents

iPad Media Kit