Media kit 2015 - Independent Media · Media kit 2015 2 0 n y e a r s i R u si a. 2 3 Brand Platform Magazine iPaD Version of the Magazine Digital e Dition anD ... Jan. 2015 2 novemBer

Media kit2015

20 years in Russia

WWW.GOODHOUSE.RU 3WWW.GOODHOUSE.RU2

Brand Platform

Magazine

iPaD Version of the Magazine

Digital eDition anD

aPPlications

Books on Decorating anD cooking

seasonal theMeD suPPleMents to the

Magazine

sMM www.gooDhouse.ru

consuMers trust gooD housekeePing BranD anD 20 years of this trust helP us to DeVeloP our BranD alMost on any

PlatforM aVailaBle toDay: Print MeDia, sMM, Digital aPPlications – anD Do it successfully.

Tips For Life,Ideas For Inspiration

Good Housekeeping has become one of the most popular women’s magazines over the years of its existence in Russia. Each woman can find something interesting and useful for herself, and this is the secret of our success. Columns of the magazine are devoted to the most important

female topics: family, relationships, children, fashion and beauty.

The main motto of the magazine is easement. The magazine is published monthly since 1995. Basic monthly circulation of 1 issue is 200 000 copies.

aBout us

WWW.GOODHOUSE.RU4 WWW.GOODHOUSE.RU 5

sections

eVents & PeoPle

Premieres, interviews, celebrities’ life, celebrities’ Instagram, monthly event

schedule

hoMe & interior

DesignIdeas, interior design, tips for

housewives

fashion & Beauty

Trends, style, beauty

faMily & relationshiPs

Family, parenting and life psychology

reciPes & gastronoMy

Helpful advice and culinary ideas

health & fitness

Health news, family doctor, healthy diet, fitness


editorial calendareditorial calendar

May. Summer season. Special project for summer residents

June. Vacations

April. ANTI-AGING 2015

November . Anniversary issue. Special project

December. New Year preparations

September. Getting ready for school


audienceaudience

Women’s magazines demographic profile

Social Status

Free time spending (monthly data)

Age Availability of dacha/country house

Availability of private car in household

Income

Gender

Karavan istoriy 3 513

liza. doBrye sovety 1 709

GOOD HOUSEkEEpinG 1 496

Psychologies 606

marie claire 190

REaDERS pER iSSUE (1000 R. pER 1#)

12% Male

88% Female

43% above

average

8% below average

3% no

response

43% average

9% 58%

9% 16–24

24% 45–54

22%55+

Managers

Specialists

Workers

Students

Retirees

Housewives, young mothers, etc.

Theatre

Cinema

Cafés and Restaurants

Fitness

Beauty Centers

Import auto

26%

44%

65%

19%

35%

73%

66%21%

17%

33%

8%

3%

13%

45% 25–44

Аc

co

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o d

ata

fro

m:

tn

s r

uss

ia,

nr

s r

uss

ia (

16+

), m

osc

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(16

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se

pte

mb

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20

14 –

fe

bru

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20

15

Аc

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Domestic auto


MO

SCOW

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ST PETERSBURG 1

0,5

PYATIGO

RSK 1,37

NO

VOSIB

IRSK 7,

81

KHABA

ROVSK 1

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VLADIV

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KRASN

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R 2,29

VOLG

OGRA

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CHELYA

BINSK 2

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TYUMEN

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BARN

AUL 0,5

4

PERM 1

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EKATERINBURG 2

,43

CHEBOKSA

RY 1,0

2

UFA 0

,72

SARATO

V

0,62

SAM

ARA

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8

PENZA

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NIZ

HNY N

OVGO

ROD 0

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KAZA

N

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KALIN

INGRA

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VORO

NEZH 2

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CITIES WITH A POPULATIONOVER 1 MILLION

CIS C

OUN

TRIES 1

,6

REPUBLIC O

F BELA

RUS 3,4

9

THE BA

LTIC

STA

TES 1,27

distriBution maPdistriBution maP

advertising agencies receive discount on full pages: 15% for standard-sized issues and 10% for mini-issues. Please note that number of 1/2- and 1/3-sized advertisements is limited.

terms of payment: payment is received as a bank transfer in rubles within 14 days after the date of invoice issuance by good housekeeping accounting office and in full accordance with contract.

Prices are valid since 01.01.2015 and are calculated exclusive of vat (18%). Basic monthly circulation for 2015 is 200 000 copies.

Month aDVertiseMent aDVertiseMent Printing-office sales start sPace confirMation layout aVailaBility Put-in

JanUaRy 3 novemBer 2014 14 novemBer 2014 26 novemBer 2014 16 decemBer 2014

FEbRUaRy 5 decemBer 2014 12 decemBer 2014 24 decemBer 2014 20 January 2015

MaRcH 12 January 2015 14 January 2015 28 January 2015 17 feBruary 2015

apRil 2 feBruary 2015 13 feBruary 2015 25 feBruary 2015 17 march 2015

May 2 march 2015 13 march 2015 25 march 2015 14 aPril 2015

JUnE 6 aPril 2015 17 aPril 2015 29 aPril 2015 19 may 2015

JUly 30 aPril 2015 15 may 2015 27 may 2015 16 June 2015

aUGUSt 1 June 2015 11 June 2015 24 June 2015 14 July 2015

SEptEMbER 6 June 2015 16 July 2015 29 July 2015 18 august 2015

OctObER 3 august 2015 14 august 2015 26 august 2015 15 sePtemBer 2015

nOvEMbER 7 sePtemBer 2015 18 sePtemBer 2015 30 octoBer 2015 20 octoBer 2015

DEcEMbER 5 octoBer 2015 16 octoBer 2015 28 octoBer 2015 17 novemBer 2015

Jan. 2015 2 novemBer 2015 13 novemBer 2015 25 novemBer 2015 15 decemBer 2015

gooD housekeePing Doesn’t PuBlish toBacco anD strong alcohol aDVertiseMents!

da

ta i

n %

monthly circulation of one issue is 200 000 coPies.mini format – 110 000 coPiesstandard format – 90 000

size Prices, ruB.

1/1 paGE 680 000.00

1/2 paGE 470 000.00

1/3 paGE 310 000.00

1/4 paGE 235 000.00

paGE in tHE FiRSt 1/3 715 000.00

1St DOUblE-paGE SpREaD 1 535 000.00

2nD DOUblE-paGE SpREaD 1 460 000.00

EDitOR’S lEttER 765 000.00

back StORy/aUtHORS 765 000.00

cOntEnt 765 000.00

MaStHEaD 765 000.00

3RD cOvER 825 000.00

4tH cOvER 930 000.00


advertising value advertising value

Trade and Services

+ 63% + 3%

+ 49% + 14% + 27%

Beauty and Health Products+ 10%

- 22% + 20%

- 4% + 17%

Perfumery+8%

- 13% - 17%

- 4% + 6%

Magazines for Women+ 1%

- 4% - 4% - 4%

+ 8%

Trade and Services

Beauty and Health Products

Clothing and Footwear

Perfumery

Watches and Jewelry

Clothing and Footwear+ 32% 0% + 7%

- 25% + 175%

Watches and Jewelry+ 126% +9% + 40% + 104%

-25%

toP-5 aDVertising categories Good Housekeeping

Marie Claire

Lisa. Dobrye Sovety

Karavan Istoriy

Psychologies

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РАсценки нА РеклАмуadvertising value

Magazines total 2013 total 2014 14 Vs. 13 ratio

GOOD HOUSEkEEpinG 164 190 + 26 13%

MaRiE claiRE 242 203 – 39 14%

liSa. DObRyE SOvEty 197 170 – 27 12%

kaRavan iStORiy 178 146 – 32 10%

pSycHOlOGiES 115 101 – 14 7%

bURDa 106 87 – 19 6%

thousanD Persons

ratio

pERSOnS bROWSinG MOSt OF EntERtaininG aDvERtiSEMEnt layOUtS 861, 9 58 %

pERSOnS REaDinG clOSEly abOUt nEW pRODUctS anD SERvicES 911, 1 61 %

pERSOnS bROWSinG aDvERtiSEMEnt tO FinD OUt nEW pRODUctS inFORMatiOn

622, 7 42 %

Number of Advertisers

Advertising vs. Content

Audience loyality to advertisement

aDvERtiSinG

31%

237

Good Housekeeping

average number of pages

aDvERtiSinG

30%

299

Marie Claire


aDvERtiSinG

22%

234

Karavan Istoriy


aDvERtiSinG

25%

159

Psychologies


aDvERtiSinG

30%

215

Lisa. Dobrye Sovety


aDvERtiSinG

16%

107

Burda


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examPle of advertising Pagetechnical requirements

aDVertiseMent cut forMat Pre-cut unit size forMat

1/1 paGE 215 × 275 мм 225 × 285 мм

2/1 paGE-SpREaD 430 × 275 мм 440 × 285 мм

1/2 HORizOntal 215 × 135 мм 225 × 145 мм

1/2 HORizOntal in paGE typinG 183 × 125 мм -

1/2 vERtical 103 × 275 мм 113 × 285 мм

1/3 HORizOntal 215 × 91 мм 225 × 101 мм

1/3 vERtical 72 × 275 мм 82 × 285 мм

1/4 SqUaRE 107 × 135 мм 117 × 145 мм

1/4 HORizOntal 215 × 69 мм 225 × 79 мм

Content RequirementsAll advertising materials published in Good Housekeeping must conform to Advertising Law of the Russian Federation. Under the State Anti-Monopoly Committee of the Russian Federation requirements, all advertising materials must meet standards of certification and licensing. Therefore following conditions must be preserved:

Russian language as a federally official state language of the Russian Federation must be used for advertising purposes. In case other languages are used, footnote with Russian translation is obligatory.

Advertisements of pharmaceutical products must contain no less than 5% of advertising layout space (eg: “ Check with your doctor before use. Mind contraindications.”); license number must be given.

Advertising layout must contain “advertisement” or “for publicity purposes” note in no less than a 7 pt. type. Sanoma Independent Media PH reserves the right to include such note without any agreement on place and font style with Advertiser in case it is not presented in the advertising layout according to Advertising Law of the Russian Federation. For more information please contact Julia Ryzhkova: [email protected].

Attention!Mini-sized Good Housekeeping (172x220 mm) is printed after an automatic file cut in the printing office. Please provide only one file of a standard size (215x275mm).

File Requirements

Adobe Illustrator (EPS): “Create Outlines” scripts, 300dpi linked and updated images, flattened transparence (in case used).

Adobe Photoshop: TIFF(no LZW compression), 300dpi CYMK and Grayscale, 1200dpi Bitmap.

InDesign up to CS3 version: “Create Outlines” scripts, “Ok” status of all images.

Materials are accepted

As a CDs with an attachment of a color printing to the following address: Moscow, Polkovaya st., 3 bld. 1; sign as « “Your Brand” for Good Housekeeping». Please mention your brand name and month of issue you apply for in a separate file on a CD.

As an FTP with an attached pdf or jpg. Files MUST be archived (zip, rar, sit, sitx). Please do not use special symbols in the name of an archive and its files: use Latin letters (a-z) and (0-9), divide words and symbols with an underscore “_”.

ftP serVer Detailsftp://ad:pokazuka@ftp imedia.ru

host: ftp.imedia.ru username: ad

PassWord: pokazuka

* Advertising information must contain age indication (sign and/or warning inscription of age limitations) in accordance with Federal Law «On Protection of Children from Information that is Harmful to their Health and Development».

** Layout must contain “реклама” (“advertisement”) or “на правах рекламы” (“for publicity purposes”) note in Russian in any place, 7 pt. or larger. In case there is no the above mentioned sign Sanoma Independent Media reserves the right to put it at any place of the ad. The size and the font colour are determined by Sanoma Independent Media. Sanoma Independent Media PH reserves the right to include such note without any agreement on place and font style in case it is not presented in the advertising layout (according to Advertising Law of the Russian Federation).

225 mm

215 mm

28

5 m

m

27

5 m

m


advertising PossiBilitiesadvertising PossiBilities

РеклАмнЫе ВОЗмОЖнОсТи

Thick insert with perforation

Bookmark on advertising page

Sample on advertising page

Enclosed booklet

French door with a shaped cut

Double-page spread with a sample sachet

Thick insert between pages + liquid touch

WWW.GOODHOUSE.RU20

Complex thick insert with a sample

Inside gate folder

advertising PossiBilities


sPecial ProJectssPecial ProJects

Moe Solnishko

Hasbro LG

Promsvyazbank DIM Lumene

Yves Rocher Braun

ITLV NEXT

Kenwood


РАсценки нА РеклАмуeditorial Promotion

Components

Suggestions and Purchases

Suggestions and Purchases


digital digital

Possibilities of interactive Advertising

Slide-Show

Audio

Video

Web Links

Hotspots

360° Technology

3D Panorama

“Gravity” Effect

“Fade” Effect

Application Development

Everything women enjoy is now available on iPad: favorite recipes, useful advice, fresh ideas, celebrity news, interior design and much

more! Thematic applications (including Android versions) are developed several times a year. Scheduled topics are: New Year recipes, décor,

gardening ideas, health, etc.

Advertising Rates for Good Housekeeping

iPad-version

2015 Publication schedule

Production of Advertising Materials for Good Housekeeping

iPad-version

iPad application development price starts with 350 000 Rub

*prices exclusive of VAT (18%)

stanDarD aDVertising Page

video, slide-shoW,

hotsPots

external WeB linKs

audio content

uP to 120 seconds

30 000 ruB

non-stanDarD aDVertising Page

360° technology,

3d Panorama

“fade” effect for a

Particular zone

“gravity”

animation effect

90 000 ruB

exclusiVe aDVertising Page

develoPment of

effects on requestот 110 000 ruB

1/1 Page after eDitor’s note

Period – 1 month

1 Page 170 000 ruB

full Page in the first 1/3 Part of content

Period – 1 month

1 Page 150 000 ruB

full Page in any other Place

Period – 1 month

1 Page 130 000 ruB

static Bar in aDDition to PlaceMent

in the Magazine

Period – 1 month

not including a video 100 000

including a video 130 000

1/2 of a Page 80 000

1/3 of a Page 50 000

Month PuBlication static Page interactiVe sPecial eDition Date Material Page Material Material suBMit, suBMit, suBMit, Before Before Before

JanUaRy 16 decemBer 2014 2 decemBer 2014 25 нОябРя 2014 25 нОябРя 2014

FEbRUaRy 20 January 2015 6 January 2015 30 decemBer 2014 30 decemBer 2014

MaRcH 17 feBruary 2015 3 feBruary 2015 27 January 2015 27 January 2015

apRil 17 march 2015 3 march 2015 24 feBruary 2015 24 feBruary 2015

May 14 aPril 2015 31 march 2015 24 march 2015 24 march 2015

JUnE 19 may 2015 5 may 2015 28 aPril 2015 28 aPril 2015

JUly 16 June 2015 2 June 2015 26 may 2015 26 may 2015

aUGUSt 14 July 2015 30 June 2015 23 June 2015 23 June 2015

SEptEMbER 18 august 2015 4 august 2015 28 July 2015 28 July 2015

OctObER 15 sePtemBer 2015 1 sePtemBer 2015 25 august 2015 25 august 2015

nOvEMbER 20 octoBer 2015 6 octoBer 2015 29 sePtemBer 2015 29 sePtemBer 2015

DEcEMbER 17 novemBer 2015 3 novemBer 2015 27 octoBer 2015 27 octoBer 2015

Jan. 2016 15 decemBer 2015 1 decemBer 2015 24 novemBer 2015 24 novemBer 2015

gooD housekeePing kiosk Monthly uPloaDs: 20 000aVerage Monthly iPaD aPP uPloaDs: 15 000 – 18 000

WWW.GOODHOUSE.RU28

WWW.goodhouse.ru

Good Housekeeping magazine website is not only an electronic version of women’s favored magazine but also an online community of its readers.New updated design a website is more convenient, functional and modern. New services became available, among which probably most interesting is «Collection of Ideas». Every two weeks fresh thematic articles are uploaded. More to this, now there are even more news about celebrities and useful tips from experts.

Best of the Web-Site Household and Housekeeping: DIY

Health

Beauty

Fashion

Celebrities and Their Families

Family and Children

Recipes

Monthly traffic: 2 500 000 Visits

nuMBer of unique Visitors: 800 000

Visit DePth: 2,69 P.

aVerage tiMe sPent: 2.17

new Visitors: 45.5%

returning Visitors 54.5%

WWW.GOODHOUSE.RU 29

WeB demograPhic Profile

Social Status

Age

Gender

39% Male

41% Female

Managers

Specialists

Workers

Other Categories (Housewives, Young Mothers, etc.)

10%

41%

25%

7%

* g

oo

gle

an

aly

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ata

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Material Status

21% Above

Average

53% Average

9% 18–24

16% 45–54

19% 55–64

54% 25–44


marKeting Plans for 2015

1. Beauty anti-aging award. extensive project of a magazine in the field of anti-aging cosmetic products.

2. good housekeeping sunday lunch (Воскресный обед Домашнего Очага). federal social project aiming to promote live communication between neighbors –

1

4

2 5

3

people of various social statuses having different cultural background.

3. Participation in thematic events: city day, food show, taste of moscow, , etc.

4. Big eco-oriented family outdoor good housekeeping festival in one of central moscow parks.

5. Women’s club. monthly thematic meetings with good housekeeping readers.

6. good housekeeping recommends. readers test products/services and send their reviews to us.

This year Good Housekeeping celebrates its 20th anniversary in Russia! In this honor editorial office prepared an outstanding contest for the readers. Its participants tell about their lives or the lives of great women they know: their talents, hobbies, achievements.

5 nominations – “Most Stylish”, “Super-Mom”, “Good Deed”, “Magic Hands” and Heroine of our time.

timing: February 2015 – September 2015. Results are to be announced in the Anniversary issue of the magazine – November 2015.

Mechanics Applications are submitted

and voting process is opened at www.goodhouse.ru – February-September 2015

Results are announced in the special November Anniversary Issue (5-7 pages of editorial content). Prizes are given from the magazine and sponsors. Winners are invited to the Good Housekeeping Birthday Party where grand-prize is given.

Announcement Possibilities

Full page related to the project, sponsor’s logo placement and 1/4 of a page related to photos of a prize (prizes). Printed and digital versions of Good Housekeeping magazine.

Separate web page at www.goodhouse.ru. Partner’s logo placement, prize photos placement, background branding, brief data on a partner.

Partner’s materials placement on the web-site, SMM support.

Prize-giving ceremony special arrangements.

heroines of our time


РАсценки нА РеклАму

ConceptGood Housekeeping organizes a family outdoor festival in one of central parks of Moscow.

Festival’s territory will be styled an eco-estate and divided into thematic sections.

Children Zone

Sports Zone

Workshop Area

Editors Zone

Beauty&Health Area

Eco Market

Picnic Area

target group: women and men aged from 20 to 50, children from 0 to 12 years old.

values of our target audience: family, comfort, education, culture, travel, physical activity, healthy lifestyle, etc.

Sponsorship opportunities

General partnership

Area sponsor

Stand/area /kiosk used for advertising purposes

good houseKeePing festival

joinus!


good houseKeePing recommends

Good Housekeeping readers test products/services and send their reviews to us.

categories

Cosmetic products

Food

Household products

Respondents base

Respondents base of our readers is created on www.goodhouse.ru

Registered users complete an application form (name, address, interests, etc.) on our website www.goodhouse.ru and confirm data processing.

Mechanics Editorial staff selects

those respondents from the base who match criteria.

The survey is carried out on the website.

Respondents are given time to test products/services. Once they are ready, respondents upload their review on www.goodhouse.ru.

We analyze results and write a report to state whether the product/service under testing “passed”.

If a product/service gets positive feedback, our client receives the right to place “GH Readers Recommend” on products for a term from 6 to 12 month.

Mechanics Future participants apply by

signing up a form on www.goodhouse.ru

Editorial staff choses participants to whom “Big Sunday Lunchbox” is sent. The Box includes branded souvenirs and table-setting accessories.

Participants organize Sunday Lunches for their friends/neighbors and send photo reports to us.

We start a monthly open voting process on www.goodhouse.ru to choose 20 best participants.

Editorial board chooses the winner out of Top-20.

A report on the whole project is published in the magazine and on the web-site.

The winner receives a super-prize.

ConceptGood Housekeeping Sunday Lunch (Воскресный обед Домашнего Очага) is a federal social project aiming to promote live communication between neighbors - people of various social statuses having different cultural background – and giving all people an opportunity to join and contribute into common creative process.

good houseKeePing sunday lunch

joinus!


Good Housekeeping Women’s Club is a wonderful opportunity to receive feedback of target audience on services or products. Women’s Club is a focus group where we can investigate consumer perception of products/services, create novelties that meet expectations of consumers, evaluate already existing products, obtain data on relevant issues and explore audience’s needs.

Possible Topicscuisine

Cooking dishes using unusual ingredients

Cooking dishes using unusual kitchen appliances

Learn rules of proper table setting for various situations: romantic dinner, festive dinner, party for children

beauty

Make-up lesson from experts

Professional skin care at home

Manicure and pedicure lessons

Psychology for life and family psychology

interior Design

Décor school

Workshops on house decoration

Mechanics We pick participants of

meetings from www.goodhouse.ru users according to client’s needs, send invitations to the, conduct interviews with them and form a target group of 10-15 women.

Meetings are held monthly for three hours: from 6 pM to 9 pM.

good houseKeePing Women’s cluB contacts

eDitorialeDitor in chief

natalia [email protected]

DePuty chief eDitor

natalia [email protected]

executiVe eDitor

anastasia [email protected]

Marketing DePartMentMarketing Director

elena [email protected]

Marketing senior

Manager

anna [email protected]

Marketing Managers

viktoria [email protected]

alexandra [email protected]

Karina [email protected]

aDVertising DePartMentaDVertising sales

Director

ludmila [email protected]

DePuty sales Director

irina [email protected]

fashion, Beauty anD

lifestyle Director

alyona [email protected]

aDVertising anD

Marketing DePartMent

assistant

tatyana [email protected]

joinus!

Documents

Media kit 2015 - Independent Media · Media kit 2015 2 0 n y e a r s i R u si a. 2 3 Brand Platform Magazine iPaD Version of the Magazine Digital e Dition anD ... Jan. 2015 2 novemBer