Introduction - WHO · WIN/Gallup International Association is pleased to share the Global NGO Barometer 2014 for the second year in a row. This global survey evaluates the appreciation

Introduction

3

Background WIN/Gallup International Association & the Global NGO Barometer

WIN/Gallup International Association is pleased to share the Global NGO Barometer 2014 for the second year in a row. This global survey evaluates the appreciation and awareness of major Non-Profit (NPO) and Non-Governmental (NGO) organizations throughout the world.

The Worldwide Independent Network (WIN)/Gallup International Association (GIA) is the largest association of leading independent market research and polling firms throughout the world. The Association is made up of the 78 largest independent market research and polling firms in their respective countries with a combined revenue of over 600EUR million and covering 95% of the world’s market.

For more than 60 years WIN/Gallup International has demonstrated its ability and expertise in conducting and coordinating multi-country and large international research projects with the highest accuracy and on a comparable basis, WIN/Gallup International puts a strong emphasis in the exchange of knowledge, know-how and teamwork within our organization making each office as strong as possible. However, each WIN/Gallup International office remains a truly national institute with a profound local knowledge of the language, statistical sources, customs and cultural differences of its own country. Furthermore, each local office is considered one if not the leading national agency in their respective country.

WIN/Gallup International prides itself on the high quality of its own work and the work of its Members. All research is conducted in strict adherence to the ICC/ESOMAR International Code of Marketing and Social Research Practices. Hence, our 78 partners around the globe are leading market research and polling firms in their own respective country. With the accumulated experience of our Members and WIN/Gallup International’s 67 years of experience coordinating and managing multi-country social research studies, we guarantee the highest level quality and expertise.

WIN/Gallup International Association

World’s Top Most Global Pollsters

Key Findings Global NGO Barometer 2014 for WHO

The Global NGO Barometer 2014 interviewed 66306 individuals around the world in 64 countries. Here are the key findings:

▪ Globally, 88% of the world’s population is aware of WHO by answering that they have a good opinion, bad opinion or that they do not know this organization well enough to have an opinion.

▪ Awareness of WHO is highest in Western Europe followed by Asia and Africa with awareness scores of 92, 89 and 88 respectively.

▪ Amongst those aware of the organization throughout the world, 72% of the respondents have a good opinion of WHO.

▪ Asians, followed by citizens of Africa and Western Europe have the highest appreciation for WHO with 70%, 65%, and 59% respectively who answered that they had a good opinion of the organization.

▪ Globally, half (51%) of respondents claim promoting health services, especially for the poor is the way in which WHO contributes most to protecting people’s health.

Opinion &

Awareness Index

Global Opinion of 16 Leading NGOs and NPOs Opinion of all respondents

▪ Globally, UNICEF and World Health Organization (WHO) are the organizations with the best appreciation with approximately two thirds (63%) of the world’s citizen who have a good opinion of the organization.

▪ They are closely followed by the International Committee of the Red Cross (ICRC) (62%).

▪ On the other hand, the United Nations (UN) is the organization for which most citizens have a negative opinion (15%).

For each of the following international organizations, please indicate if you have a good opinion, a bad opinion, you don’t know this organization enough to have an opinion or you don’t know this organization at all.

17%

19%

20%

26%

28%

32%

32%

38%

40%

42%

45%

46%

54%

62%

63%

63%

5%

5%

5%

5%

5%

4%

8%

7%

5%

5%

4%

9%

15%

6%

6%

6%

26%

28%

27%

26%

27%

25%

28%

27%

22%

24%

22%

21%

19%

18%

19%

18%

52%

48%

47%

43%

40%

38%

32%

29%

33%

29%

28%

23%

13%

14%

13%

13%

Oxfam

Codex Alimentarius (International Food Standards)

Transparency international

CARE

World Vision

SOS Children's village

United Nation High Commissioner for Refugees

Food and Agriculture Organization (FAO)

MSF/Doctors Without Borders

World Wide Fund for Nature (WWF)

Save The Children

Greenpeace

United Nations (UN)

International Committee of the Red Cross (ICRC)

World Health Organization (WHO)

UNICEF

Bad

Do not know organization enough

Good

DNK/DNA

n= 58012

7

36%

37%

39%

46%

47%

48%

52%

53%

59%

60%

60%

62%

63%

72%

72%

73%

9%

10%

10%

9%

11%

8%

7%

9%

7%

8%

12%

17%

6%

7%

7%

6%

55%

53%

51%

46%

42%

45%

41%

38%

34%

32%

28%

22%

31%

21%

21%

21%

Oxfam

Codex Alimentarius (International Food Standards)

Transparency International

CARE

United Nation High Commissioner for Refugees (UNHCR)

World Vision

SOS Children's village

Food and Agriculture Organization (FAO)

World Wide Fund for Nature (WWF)

MSF/Doctors Without Borders

Greenpeace

United Nations (UN)

Save The Children

International Committee of the Red Cross (ICRC)

World Health Organization (WHO)

UNICEF

Global Opinion of 16 Leading NGOs and NPOs Opinion of all Those Aware of the Organizations

▪ When considering only the respondents who are aware of the 16 surveyed organizations, UNICEF is most appreciated with 73% that have a good opinion of the organization closely followed by World Health Organization (WHO), and the International Committee of the Red Cross (ICRC) (both with 72%).

▪ The United Nations (UN), however is the organization for which citizens around the world have the least good opinion, with 17% of those aware of the association having a bad opinion of it.


Bad


Good n= 48637

Top 3 NGOs & NPOs Around the World

▪ Globally, UNICEF and World Health Organization (WHO) are the organizations for which most citizens have a good opinion (63%) closely followed by the International Committee of the Red Cross (ICRC).


69% 64% 57%

InternationalCommittee ofthe Red Cross

(ICRC)

UNICEF MSF/DoctorsWithoutBorders

63% 63% 62%

UNICEF World HealthOrganization

(WHO)

InternationalCommittee of theRed Cross (ICRC)

Global Top 3 Organizations

n= 58012

Top Organizations With the Highest « good » Opinion by Region

Americas

9


77% 74% 71%

UNICEF MSF/DoctorsWithoutBorders


(ICRC)

70%

46% 42%


(ICRC)

World HealthOrganization

(WHO)

World WideFund for

Nature (WWF)

70% 64% 59%


(WHO)

UNICEF InternationalCommittee ofthe Red Cross

(ICRC)

53% 45% 42%

UNICEF World HealthOrganization

(WHO)


(ICRC)71% 69% 65%

UnitedNations (UN)


(ICRC)


(WHO)

Top Organizations With the Highest « good » Opinion by Region (Cont’d)

W. Europe E. Europe

Asia

MENA

Africa

Global Opinion Index Opinion of World Health Organization (WHO) by Region


Global Opinion Index n= 58012

Bad


Good

DNK/DNA

W. Europe

E. Europe

Asia

MENA

Africa

Americas

53%

7%

23% 17%

59%

9%

24%

8%

46% 9%

29% 16%

70%

5% 15%

11% 45% 8%

17%

30%

65%

4% 19%

12%

63%

6%

19% 13%

11

CountryGood

%

Bad

%

I don't know

organization

enough

DNK/

DNA

India 81 3 9 7

Finland 79 4 15 3

Portugal 79 6 14 2

Hong Kong 78 1 16 4

Fi ji 74 1 16 9

Sweden 74 2 22 2

Ireland 73 4 18 4

Kenya 73 1 18 8

Papua New Guinea 73 2 10 16

Switzerland 71 10 18 1

Denmark 70 4 21 5

Indones ia 70 1 15 14

China 69 8 19 4

Canada 68 6 19 7

South Sudan 68 2 21 9

Austria 67 13 16 3

France 67 11 16 5

Austra l ia 66 5 23 6

CountryGood

%

Bad

%

I don't know

organization

enough

DNK/

DNA

Iceland 64 3 23 10

UK 64 3 26 6

Germany 63 6 26 5

Phi l ippines 63 3 21 13

Turkey 63 10 8 19

Spain 58 18 21 3

Brazi l 57 7 22 14

Latvia 57 8 28 7

Ukra ine 57 12 26 5

Belgium 56 7 27 10

Thai land 56 1 26 17

Afghanis tan 55 11 18 16

Bangladesh 54 10 23 14

USA 54 7 28 11

Netherlands 51 5 32 12

Colombia 49 10 24 16

Bosnia & Herzegovina 48 10 21 21

Russ ia 48 11 35 6

CountryGood

%

Bad

%

I don't know

organization

enough

DNK/

DNA

Malays ia 47 2 21 30

Poland 46 5 23 26

Greece 45 17 27 11

Japan 44 1 36 19

Mexico 44 5 19 32

Peru 43 3 18 36

Romania 39 4 29 28

Macedonia 38 4 21 37

Saudi Arabia 36 7 26 32

Ita ly 35 8 34 22

Bulgaria 33 2 29 36

Algeria 30 4 24 41

Tunis ia 30 3 17 50

Lithuania 28 2 37 33

Morocco 26 1 13 60

Georgia 25 1 28 46

Kosovo 22 0 12 65

Armenia 10 0 9 81

Global Opinion of WHO Opinion by Country


11

__ Marks the 50% mark for good opinion responses.

Global Opinion of WHO Good Opinions Compared by Year

▪ Overall, Afghanistan is the country where the opinion of WHO most improved between the end of the year 2012 and 2013 (+12) while it most decreased in Japan (-21).


*Note: Only countries that participated in the survey in both 2012 and 2013 are included in the tables above.

*Note: Methodology in 2013 for Japan differs from 2012.

CountryGood 2013

%

Good 2012

%Net Dif.

Afghanis tan 55 43 12

Canada 68 58 10

France 67 57 10

Kenya 73 64 9

Portugal 79 70 9

Hong Kong 78 70 8

United Kingdom 64 56 8

Austra l ia 66 59 7

Peru 43 36 7

Poland 46 40 6

Belgium 56 51 5

Bosnia & Herzegovina 48 43 5

Iceland 64 59 5

Ireland 73 68 5

Spain 58 53 5

Germany 63 59 4

Switzerland 71 67 4

Turkey 63 59 4

Sweden 74 71 3

Austria 67 65 2

CountryGood 2013

%

Good 2012

%Net Dif.

United States 54 52 2

Ukra ine 57 55 2

China 69 68 1

India 81 80 1

Russ ia 48 47 1

Morocco 26 27 -1

Finland 79 81 -2

Macedonia 38 40 -2

Romania 39 41 -2

Tunis ia 30 33 -3

Armenia 10 14 -4

Georgia 25 29 -4

Phi l ippines 63 71 -8

Saudi Arabia 36 46 -10

Colombia 49 60 -11

Malays ia 47 58 -11

Brazi l 57 68 -11

Bulgaria 33 49 -16

Ita ly 35 52 -17

Japan 44 65 -21

13

Global Awareness Index Global Awareness of the Leading 16 NGOs & NPOs

▪ The United Nations (UN) and the World Health Organization (WHO) have the highest awareness with 88% of respondents who answered that they have a good, bad or do not know this organization well enough to have an opinion.

▪ Of the 16 NGOs and NPOs included in the survey, Oxfam is the least known with only 48% of the world’s population aware of the organization, closely followed by Codex Alimentarius and Transparency International both at 52%.

▪ Interestingly, the most known organization, the United Nations (UN), is also the least appreciated with 15% of respondents aware of the organization having a bad opinion of it.


Rank Organization Score

1 United Nations (UN) 88

2 World Health Organization (WHO) 88

3 UNICEF 87

4 International Committee of the Red Cross (ICRC) 86

5 Greenpeace 76

6 Food and Agriculture Organization (FAO) 72

7 Save the Children 71

8 World Wide Fund for Nature (WWF) 71

9 United Nation High Commissioner for Refugees (UNHCR) 68

10 MSF/Doctors Without Borders 67

11 SOS Children's village 61

12 World Vision 60

13 CARE 57

14 Transparency International 52

15 Codex Alimentarius (International Food Standards) 52

16 Oxfam 48

n= 58012

2 World Health Organization (WHO) 88

Global Awareness Index Index by Country & Region for WHO


High Awareness 80-100%

60-80%

40-60%

20-40%

Low Awareness 0-20%

No data

n= 58012

15

Global Awareness Index Index by Country for WHO

▪ Awareness of WHO throughout the surveyed countries is highest in Portugal and Switzerland with a score of 99 in both.

▪ On the other hand, WHO’s awareness is lowest in Armenia (19).


Rank Country Score

1 Portugal 99

2 Switzerland 99

3 Finland 98

4 Sweden 98

5 Spain 97

6 Austria 96

7 China 96

8 Denmark 95

9 Germany 95

10 Hong Kong 95

11 Ireland 95

12 Ukra ine 95

13 Austra l ia 94

14 France 94

15 Russ ia 94

16 Canada 93

17 India 93

18 Latvia 93

Rank Country Score

19 UK 93

20 Kenya 92

21 Fi ji 91

22 South Sudan 91

23 Belgium 90

24 Iceland 90

25 USA 89

26 Greece 89

27 Netherlands 88

28 Bangladesh 87

29 Phi l ippines 87

30 Indones ia 86

31 Brazi l 86

32 Papua New Guinea 85

33 Afghanis tan 84

34 Columbia 83

35 Thai land 83

36 Japan 81

Rank Country Score

37 Turkey 81

38 Bosnia & Herzegovina 79

39 Ita ly 77

40 Poland 74

41 Romania 72

42 Malays ia 70

43 Saudi Arabia 69

44 Mexico 68

45 Lithuania 67

46 Bulgaria 64

47 Peru 64

48 Macedonia 63

49 Algeria 58

50 Georgia 54

51 Tunis ia 50

52 Morocco 40

53 Kosovo 34

54 Armenia 19

Country Score 2013 Score 2012 Net Dif.

Afghanis tan 84 63 21

Spain 97 76 21

Peru 64 50 14

Iceland 90 81 9

Romania 72 64 8

Georgia 54 47 7

Portugal 99 93 6

Phi l ippines 87 81 6

United States 89 84 5

Finland 98 94 4

Canada 93 89 4

Hong Kong 95 91 4

Kenya 92 88 4

Russ ia 94 90 4

Ukra ine 95 91 4

Belgium 90 87 3

Macedonia 63 60 3

Switzerland 99 96 3

Austria 96 94 2

Austra l ia 94 92 2

Country Score 2013 Score 2012 Net Dif.

China 96 94 2

Germany 95 93 2

Ireland 95 93 2

Sweden 98 96 2

Tunis ia 50 48 2

United Kingdom 93 92 1

Bosnia & Herzegovina 79 78 1

Turkey 81 81 0

Colombia 83 84 -1

France 94 96 -2

India 93 95 -2

Brazi l 86 88 -2

Malays ia 70 74 -4

Poland 74 78 -4

Saudi Arabia 69 73 -4

Bulgaria 64 69 -5

Morocco 40 45 -5

Ita ly 77 85 -8

Armenia 19 28 -9

Japan 81 94 -13

Global Awareness Index Awareness Compared by Year for UNICEF

▪ Overall, WHO’s awareness score for Afghanistan and Spain (+21) most improved.

▪ On the other hand, WHO’s awareness score most decreased in Japan (-12).


*Note: Only countries that participated in the survey in both 2012 and 2013 are included in the tables above.

How WHO Contributes

19

Category Response %

Promotes health services, especially for the poor 51

Protects people from diseases 42

Responds to public health emergencies 42

Helps countries make good decisions 32

Supports research and innovation 31

Combats non communicable diseases 29

It does not contribute to protecting people's health 4

None 2

I don't know / I prefer not to answer 12

How WHO Contributes Global Results

▪ Overall, 82% of the world’s population feel the WHO contributes to protecting people’s health.

▪ This slithgly decreased compared to last year where 87% of the population responded that WHO contributes to protecting people’s health.

▪ Globally, half of respondents (51%) think promoting health services, especially for the poor is the way in which WHO contributes most to protecting people’s health.

▪ This is followed by “protects people from disease” and “responds to public health emergencies” with both at 42%.

▪ Compared between the end of the year 2012 and 2013, there are no significant difference on how the world’s population feel WHO contribute to protecting people’s health.

How do you think the World Health Organization (WHO) contributes to protecting people’s health? (Choose the

top three).

n= 61046

How does WHO contribute to protecting people’s health

Global

2013 %

Global

2012 %dif

Promotes health services, especially for the poor 51 47 4

Helps countries make good decisions 32 28 4

Protects people from diseases 42 39 3

Responds to public health emergencies 42 39 3

Combats non communicable diseases such as cancers, heart

disease, and diabetes29 28 1

It does not contribute to protecting people’s health / None 4 4 0

Supports research and innovation 31 34 -3

I do not know / No response 12 9 3

How does WHO contribute compared by year

51% 42% 42%

Promoteshealth

services,especially for

the poor

Protectspeople from

diseases

Responds topublic healthemergencies

WHO’s contribution Around the World

▪ Globally, “promotes health services, especially for the poor” is the way in which most respondents (51%) think WHO contributes to protecting people’s health.

How do you think the World Health Organization (WHO) contributes to protecting people’s health? (Choose the top three).

Global Top 3 ways WHO Contributes

n= 61046

Global Top 3 ways WHO Contributes

43% 35% 32%

Promoteshealth

services

Responds topub. health

emergencies

Supportsresearch andinnovation

21

How do you think the World Health Organization (WHO) contributes to protecting people’s health? (Choose the top three).

Global Top 3 ways WHO Contributes (Cont’d)

47% 45% 34%


emergencies

Promoteshealth services

Supportsresearch andinnovation

24% 23% 20%



emergencies

Protectspeople from

diseases

58% 50% 47%


Protects peoplefrom diseases


emergencies

40% 40% 29%


Protectspeople from

diseases

Combats noncommunicable

diseases

63% 46%

34%


Protectspeople from

diseases

Helpscountries

makedecisions

Methodology

23

Regional Classifications Definitions of Regions

Africa Americas Asia Eastern EuropeMENA (Middle East &

North Africa)

Western

Europe

Kenya Argentina Australia Armenia Afghanistan Austria

South Africa Brazil Bangladesh Bosnia and Herzegovina Algeria Belgium

South Sudan Canada China Bulgaria Azerbaijan Denmark

Colombia Fiji Czech Republic Iraq Finland

Mexico Hong Kong Georgia Lebanon France

Peru India Kosovo Morocco Germany

USA Indonesia Latvia Palestinian Territories Greece

Japan Lithuania Saudi Arabia Iceland

Malaysia Macedonia Tunisia Ireland

Pakistan Poland Turkey Italy

Philippines Romania Netherlands

Papua New Guinea Russia Portugal

Thailand Serbia Spain

Ukraine Sweden

Switzerland

United Kingdom

Methodology

Country Metho Sample Coverage Field Dates

1 AFGHANISTAN Face to Face 2780 National October 7th-October 15th, 2013

2 ALGERIA Face to Face 1000 National November 1st-November 8th, 2013

3 ARGENTINA Face to Face 991 National November 1st-November 8th, 2013

4 ARMENIA CATI 1067 National October 10th-October 20th, 2013

5 AUSTRALIA Online 1330 National November 4th- November 11th, 2013

6 AUSTRIA Online 953 National October 17th-October 21st, 2013

7 AZERBAIJAN Face to Face 800 National October 24th -November 18th, 2013

8 BANGLADESH CATI 1000 National October 20th -November 30th, 2013

9 BELGIUM Online 1000 National November 1st-November 8th, 2013

10 BOSNIA CATI 1000 National October 21st-November 3rd, 2013

11 BRAZIL Face to Face 2002 National October 17th-October 21st, 2013

12 BULGARIA Face to Face 1013 National November 1st-November 8th, 2013

13 CANADA Online 1006 National November 05 - November 13 2013

14 CHINA Online 1150 Urban November 1st-November 15th, 2013

15 COLOMBIA CATI 1021 Urban November 1st- November 7th, 2013

16 CZECH REPUBLIC Face to Face 1000 National October 7th-October 28th, 2013

17 DENMARK Online 511 National November 4th-November 6th, 2013

18 FIJI Face to Face 1020 Urban November 1st-November 8th, 2013

19 FINLAND Face to Face 1008 National October 17th- November 5th, 2013

20 FRANCE Online 1000 National October 25th-November 4th, 2013

21 GEORGIA Face to Face 1002 National October 15th- October 31st, 2013

22 GERMANY Online 1000 National October 9th -October 15th, 2013

23 GREECE Face to Face 1000 National October 21st- November 11th, 2013

24 HONG KONG CATI 500 National October 7th- November 15th, 2013

25 ICELAND Online 1127 National October 16th-October 30th, 2013

26 INDIA CATI 1112 National October 4th- October 11th, 2013

27 INDONESIA Face to Face 1000 National October 26th-November 17th, 2013

28 IRAQ Face to Face 1230 Urban October 7th-October 28th, 2013

29 IRELAND Online 1006 National October 18th-November 3rd, 2013

30 ITALY Face to Face 1007 National October 16th-October 31st, 2013

31 JAPAN Face to Face 1200 National November 6th-November 18th, 2013

32 KENYA Face to Face 501 National October 7th-October 18th, 2013

25

Methodology (Cont’d)

Country Metho Sample Coverage Field Dates

33 KOREA Face to Face 1501 National November 1st-November 15th, 2013

34 KOSOVO Face to Face 1037 National November 11th- November 15th, 2013

35 LATVIA Online 1005 National November 11th-November 22nd, 2013

36 LEBANON CATI 1000 National September 25th- November 21st, 2013

37 LITHUANIA Face to Face 1007 National November 7th-November 18th, 2013

38 MACEDONIA Face to Face 1214 National November 1st-November 15th, 2013

39 MALAYSIA CATI 300 National October 4th – October 13th, 2013

40 MEXICO Face to Face 999 National October 21st-November 4th, 2013

41 MOROCCO Face to Face 1000 National November 1st-November 15th, 2013

42 NETHERLANDS Online 1053 National November 1st-November 7th, 2013

43 PAKISTAN Face to Face 2000 National October 1st- October 15th, 2013

44 PALESTINIAN TERR. Face to Face 1000 National November 12th– November 26th, 2013

45 PERU Face to Face 1201 National October 17th-October 23rd, 2013

46 PHILIPPINES Face to Face 1000 National October 20th-November 3rd, 2013

47 PAPUA NEW GUINEA Face to Face 1016 Urban November 1st-November 8th, 2013

48 POLAND Face to Face 1000 National October 16th-October 31st, 2013

49 PORTUGAL Online 1013 National September 2013

50 ROMANIA Face to Face 1141 National Octber21st-November 3rd, 2013

51 RUSSIA Online 1000 Urban October 10th-October 18th, 2013

52 SAUDI ARABIA CATI 614 Urban November 13th-November 20th, 2013

53 SERBIA Face to Face 1064 National November 1st-November 15th, 2013

54 SOUTH AFRICA CATI 502 National October 20th-October 31st, 2013

55 SOUTH SUDAN Face to Face 599 Urban October 15th, November 1st, 2013

56 SPAIN Face to Face 1038 National November 1st-November 15th, 2013

57 SWEDEN Online 1000 National September 30th-October 7th, 2013

58 SWITZERLAND Online 1001 National November 1st-November 15th, 2013

59 THAILAND Online 600 National October 7th-November 15th, 2013

60 TUNISIA Face to Face 1007 National November 1st-November 15th, 2013

61 TURKEY CATI 1057 National October 22nd-November 19th, 2013

62 UK Online 1000 National December 1st - December 9th, 2013

63 UKRAINE Online 1000 Urban October 10th-October 18th, 2013

64 USA Online 1000 National November 7th-November 15th, 2013

26

Footnotes

▪ General: All names of organizations were appropriately translated in the into the local language of the surveyed country.

▪ General: Regional data is based on the 62 surveyed countries split into their respective regions as detailed in the Regional

Specifications.

▪ General: The region named MENA refers to Middle East and North Africa

▪ General: The Palestinian Territories include the West Bank and the Gaza Strip.

▪ General: Representation of Georgia is national although the sample excludes occupied territories.

▪ General: Some methodology changes in some countries between the end of the year 2012 and 2013 survey may affect

numbers.

▪ General: The standard margin of error is of ±3.48.

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Documents

Introduction - WHO · WIN/Gallup International Association is pleased to share the Global NGO Barometer 2014 for the second year in a row. This global survey evaluates the appreciation