1A L E C MGALLUP

Mobilise!

Incorporating Mobile Phones in Social and Policy-oriented Surveys

S U R V E YRESEARCHF O R U M

H ô t e l S o l v a y224 Avenue Louise1 0 5 0 B r u s s e l s

14 October, 2009

%FUTURE OF

Future of Surveys

Bi-annual series of seminars:

Dear Attendee,

Mobile phones have had a remarkable impact on the world in a relatively short period of time. In all surveys, the overriding consideration is to reach all members of the public, young or old, male or female, employed or self-employed. In the nineties, fixed-line telephone coverage reached almost saturation point, but times are changing. In Europe, countries such as Finland and the Czech Republic now have a majority of citizens who are "mobile-only".

Furthermore, as mobile phone ownership and usage is currently higher among certain groups, such as younger members of the population, the potential arises for mobile-phone non- coverage bias. This was a topic widely debated during the 2004 US Presidential election. Further discussion and research on the topic is vital. That's why Gallup has brought together the world's leading experts to thrash out issues that will undoubtedly impact the future of social research.

Earlier this year, we were saddened by the death of Alec Gallup, a consummate polling professional who served the company for 60 years. If he was still with us, he would be watching the increase of the mobile-phone population with interest. Alec Gallup understood polling from A to Z and he knew that that the future of survey research depended on methodologies that would continue to give an equal opportunity of being polled … to all members of the public

We would therefore like to welcome you to "The 1st Alec Gallup Future of Survey Research Forum: Incorporating Mobile Phones in Social and Policy-oriented Surveys. Such events will be held bi-annually, to maintain a dialogue about the challenges of survey research in the changing reality.

Enjoy the day,

Robert Manchin, Chairman of the Board and Managing DirectorThe Gallup Organisation Europe

Alec M. Gallup, the late Chairman of the Gallup Poll, worked for the company for 60 years, acting as Co-Chairman along with his brother George Jr. in the 1990s. He was a member of Gallup Europe's Board of Directors since its inception in 2003. Alec was a consummate polling professional. In an interview some years ago, while agreeing that technology was changing the face of polling, Alec Gallup said that although the process was becoming quicker and more sophisticated, the "fine art of crafting a good question" remained integral to successful polling. Back in the early 1970s, Alec Gallup was part of the expert team that drafted the first versions of what were to become many of the key trend questions in the Eurobarometer series.

Some of Alec Gallup's major contributions to international polls include: a Survey of Nine Islamic Nations - conducted post 9/11, the Health of The Planet Survey - conducted in conjunction with the first World Forum on the Global Environment held in Rio de Janeiro, Brazil in 1992, and a Survey of Consumer Attitudes and Lifestyles in China - the first scientifically-based national survey of the People's Republic of China (1997 and 1999).

Alec M. GALLUP1928-2009

Programme

Wednesday, 14 October 20099:00 - Coffee and Tour of Hotel Solvay

09:45 - Opening Remarks (Robert Manchin)

10:00 MORNING SESSION

13:00-14:00 Buffet Lunch

14:00 - AFTERNOON SESSION

16:30 Conclusions

17:00 Closing

Talks will be kept brief, and focus will be on discussons

The morning and afternoon sessions, as well as lunch, may be attended separately.

Topics

Are Respondents Sharing their Mobile Phones? Preliminary results based on a mobile phone panel in Germany (Marek Fuchs)

Flash Eurobarometer Goes Mobile A practical review (Gergely Hideg)

Generation (of) RDD Improving call efficiency of mobile RDD samples (Peter Husztik)

Mode or Mensch?: Respondent sensitivity to mode changes in data collection methods (Allan McCutcheon)

Mobile telephones in Sub-Saharan Africa (Bob Tortora)

Good News and Bad News: About the world's shift in telephone use patterns (Frank Newport)

(Too) Many Mobile Phone Numbers Problems and possibilities (Esther Norregard-Nielsen)

Preference for Mobile Interview Surveys? Interplay of costs, errors and biases (Vasja Vehovar)

The 'Functionally Mobile-Only'The true extent of coverage problems with landline only samples (Femke De Keulenaer)

MobilisationA general overview(Robert Manchin)

Some of the confirmed talks:

Growth of Mobile-Only Population in the US and its impact on optimal designs(Rajesh Srinivasan)

From theoretical concepts...: Challenges and developments in mobile phone surveys

Special address from Frank Newport, President elect of AAPOR

...to practical solutions: Sharing experiences and best practices to enhance the reliability of 21st century surveys

Speakers

ZENELBATAGELJone of the founders and president of Valicon, a marketing consulting and research company focusing on South-Eastern Europe. He graduated in Social Informatics the Faculty of Social Sciences, University of Ljubljana. Still a student, he considered founding his own company. In 1996, he co-founded the Cati company (a forerunner of Valicon). Zenel is the author of the www.SI Monitor research (the first Slovenian web ratings research) and co-author of the National Readership Survey model. He is also the author of the PGM (Product Group Manager) research study, the largest marketing research project in the area of the former Yugoslavia. He is an active member of the Marketing Association of Slovenia and a regular speaker at all major marketing events in the region and the world (ESOMAR, AAPOR, ISI, ASA).

MAREKFUCHS,Ph.Dis a full professor for social science research methods at the institute of sociology, Darmstadt University of Technology, Germany. He received his PhD in 1993 and conducted post-doctoral work at the Institute for Social Research, University of Michigan, USA. His research interests include - among other topics - methodological aspects of Web surveys and the use of mobile phones in survey research.

GERGELYHIDEGSenior Research Director at Gallup Europe, overseeing the methodological implementation of Gallup's pan-European social surveys. He is the Research Director for the Flash Eurobarometer series, and contributed to the development of dual frame (f2f/telephone as well as mobile/landline telephone) designs aiming at improved coverage and reduced sampling bias.

PETERHUSZTIKHead of IT at Gallup Budapest & Brussels. He designed working RDD solutions for mobile telephone samples for various European countries. Peter has been creating SMS-based datacollection systems to support exit polls and other large scale automated survey measurements.

FEMKEDE KEULENAER,Ph.Djoined Gallup Europe in 2006. With her education in Survey Methodology and her expertise in statistical modelling and data analysis, Femke serves as a consultant for several of the ongoing studies at Gallup Europe, working on the planning, design and analysis of the survey data. Femke also is a teaching assistant at the Hogeschool-Universiteit Brussel in Belgium (course title 'Log-linear and Latent Class analysis').

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ROBERTMANCHINChairman of the Board and Managing Director of The Gallup Organisation Europe- the current provider for the European Commission Flash Eurobarometer Surveys, Europe's largest on-going survey measurement project, serving the information needs of European public policymakers. Recently, Robert managed the EU Agency for Fundamental Rights' survey on Discrimination and Victimization-a 27-country face-to-face survey on Experiences and Attitudes of Immigrants and Other Minorities in EU member states. For the second time, he will be overseeing the European Working Conditions Survey (the fifth in the series) -a face-to-face survey of over 30,000 individual workers across Europe on behalf of the European Foundation for the Improvement of Living and Working Conditions. A professor at the College of Europe in Bruges, Robert is actively involved in a number of European graduate university.

ANDREJKVEDER,Ph.DProject manager of a large-scale international project "Generations and Gender Programme" dealing with contemporary demographic challenges, coordinated by the Population Activities Unit of the UN Economic Commission for Europe. Andrej is a survey methodologist actively participating in the development of the programme's methodological instruments such as questionnaires and ensuring an effective in-country implementation by adapting fieldwork methods and the general approach to the programme's presentation. He intends to further develop the methodological framework of the programme and participate in survey methodology research activities.

ALLANMcCUTCHEON,Ph.Dprofessor of statistics at the University of Nebraska-Lincoln (UNL) and founding chair of the Survey Research and Methodology graduate programme. Allan is also the Donald O. Clifton Chair of Survey Science and the founding director of the Gallup Research Center at UNL. In his role as a Gallup Senior Scientist, which began in 1996, he partners with Gallup consultants in the United States and Europe. Allan is an elected fellow of the American Statistical Association, a Scientific Advisory board member for the Center for Survey Research and Methodology, a former president of the Midwest Association for Public Opinion Research, the general secretary of the World Association for Public Opinion Research, and a member of AAPOR.

FRANKNEWPORT,Ph.DEditor in Chief of the Gallup Poll and president-elect of the American Association for Public Opinion Research. He was co-author with Alec Gallup (and others) of Winning the White House 2008: The Gallup Poll, Public Opinion and the Presidency (Facts on File, 2009), author of Polling Matters-Why Leaders Must Listen to the Wisdom of the People (Warner Books, 2004), co-author with Stuart Rothenberg of The Evangelical Voter, and co-editor with Alec Gallup of The Gallup Poll: Public Opinion 2004-2008. His articles and op-ed pieces have appeared in the American Sociological Review, Public Opinion Quarterly, The New York Times, the Los Angeles Times, and many other publications. In addition to his role with AAPOR, Frank is vice-president of the National Council on Public Polls, on the Board of Directors for the Roper Center for Public Opinion Research, and served on the University of Michigan Program in Survey Methodology External Advisory Committee. Frank is a frequent guest on radio and television programs, discussing public opinion and the collective views of the American people. His weekly radio show "What Are We Thinking?" is produced and syndicated by Philadelphia NPR affiliate WHYY-FM.

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ESTHERNORREGARD-NIELSENowner of the firm Radgivende Sociologer, and currently completing her post doctoral studies at University of Copenhagen, Department of Sociology, Esther is a board member of the Danish Survey Company. She also gives lectures at the university and has edited a book and written papers on data collection. Esther has carried out several major surveys at the university and privately commissioned research programmes. During the last couple of years, she has taken a special interest in response rates, mixed-mode effects and the use of mobile phones for data collection.

ROBERTTORTORA,Ph.Djoined Gallup as its Chief Methodologist in July 1995. Since then he has designed and executed a large variety of national and international surveys for Gallup clients. In addition, he is currently in charge of the Gallup World Poll in sub-Saharan Africa, where he is responsible for developing nationally representative surveys in over 28 countries annually since 2006. Robert oversees all aspects of these household surveys, including sample and questionnaire design, the translation process, interviewer training, data collection and quality control.

VASJAVEHOVAR,Ph.DProfessor of Statistics at the Faculty of Social Sciences, University of Ljubljana, Slovenia. The main areas of his research interest include the problem of survey non-response, web survey methodology and social aspects of the Internet and other ICTs. Vasja is the principal investigator of the internationally-recognised project WebSM - Web Survey Methodology portal.

RAJESHSRINIVASAN,Ph.DPrincipal with Gallup and Regional Director, Asia, for the Gallup World Poll. Rajesh directs the sample design, develops a customised instrument for the region, selects and trains vendors in individual countries, and coordinates data collection efforts across 23 countries. Rajesh has spent more than 12 years consulting with corporate clients in the United States and India, focusing on customer acquisition and retention. He has worked with clients in industries such as banking, hospitality, telecommunications, healthcare and education.

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Venues

MEETING FACILITYRegistered with the World heritage by UNESCO, L'Hôtel Solvay is unanimously recognised as a major work of the renowned Belgian architect, Victor Horta, one of the earliest initiators of Art Nouveau. Built in 1894 for Armand Solvay, son of the wealthy chemist and industrialist Ernest Solvay, this enthusiast of Art Nouveau gave Horta a free hand to build the Solvay family home including the interior design and furnishings down to the last detail (furniture, carpets, light fittings, tableware and even the door bell).

For the decoration of the staircase, Horta collaborated with the Belgian pointillist painter Théo van Rysselberghe. In 1957, the house was acquired by the family of Louis Wittamer who did their utmost to restore and preserve this magnificent dwelling. The Solvay House remains private property and can only be visited by appointment and under very strict conditions.

Hôtel Solvay224 Avenue Louise1050 Brussels, Belgiumhttp://www.hotelsolvay.be/

Le Châtelain All Suite Hotel17 Rue du Châtelain 1000 Brussels, Belgium Tel: +32 2 646 00 55 Fax: +32 2 646 00 88 info@le-chatelain.net

ACCOMMODATIONLe Châtelain is ideally located just off the stylish Avenue Louise, benefiting from calm and secluded atmosphere yet situated adjacent to the city's business and financial district. Le Châtelain is at a 2 minute walk from Hotel Solvay. We have a rate of 149 euro per night including breakfast and Internet access. Please confirm the required nights with Joyce del Rosario (Joyce_del_Rosario@gallup-europe.be).

ADDRESSES:

ContactsGALLUP Ave Michel-Ange, 70B-1000 Brussels

Joyce del RosarioProject ManagerJoyce_del_Rosario@gallup-europe.be TEL: +32 2 734 54 18

Louis de SchorlemerDirector of Communications, EuropeLouis_de_Schorlemer@gallup-europe.beMOB: + 32 473 71 21 97

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