Introduction to Enron

Communications

DistributorMarketing and Sales Enron Communications, Inc.

Enron Communications

Enron Communications

Enron Communications Marketing & Sales

Channel Partner Marketing and Sales Support

Marketing Development Funds Program

Next Steps

Questions and Answers

Enron Communications

ePowered Marketing Objectives

Differentiate distribution partner services

Solidify distribution partner value to subscribers

Increase the demand and market opportunity for high bandwidth application services

Enron Communications

ePowerOnline

• Dedicated resources for ePowered Distributors

• Interactive training and product seminars

• Marketing tools and information

• Monthly program updates and information

Enron Communications

Enron Communications

Online Marketing

Tool Kit

ePowered Application Services

Marketing Tool Kits

Advertiser Marketing Tool Kit

FieldEvent/Seminar

Tool Kit

Telemarketing Tool Kit

Direct Marketing

Tool Kit

Enron Communications

On-line Marketing Tool Kit

Co-branded ad banners and logos

Easily accessible via Enron Communications’ web site @

www.enron.net/epoweronline

Enables you to promote ePowered Media Cast immediately with

emails, web site notifications, newsletters, etc.

Enron Communications

ePowered Mshow

• Offered regularly for ePowered Distributors

• Easily accessible from any browser

• Interactive presentation combines powerpoint, streaming media, and “real time” instructor feedback

• Archived presentations are available at www.enron.net/epoweronline

Enron Communications

Enron Communications

Enron Communications Service

Provider Starter Kit• Enron Communications

information

• Training and Sales CD

• Product information

• Target customer profile

• Partners information

Enron Communications

ePowerOnline-Getting Connected

• www.enron.net/epoweronline

• Your team lead creates user accounts and passwords

• login and get ePowered!!

Enron Communications

ePowerLocator

• Connects end-users to ePowered Distributors

• Creates fulfillment mechanism for ePowered marketing initiatives

• Provides qualified leads to ePowered Distributors

Enron Communications

Enron Communications

Funds available NOW to promote your ePowered product offering

Partnership between distribution partners, Enron Communications, and Cisco

ePowered marketing programs support sales and marketing efforts

Marketing Development Funds

Enron Communications

ECI provides launch package

Funds increase for each additional PoP

Distribution partners match total allocation

Marketing Development Funds

Enron Communications

Available funds are managed by distribution marketing group and Enron Communications

Jointly developed and approved marketing plan executed by distribution partners

Invoice and copy sent to Enron Communications for reimbursement

Funds are distributed and aged by distribution marketing group

MDF Tracking Process

Enron Communications

Example: MDF Application

Initial allocation $20 K

Matching funds $20 K

Available funds $40 K

Direct mail design and fulfillment $30K

City Search banner ad $10K

Banner development $ 0K(on-line marketing tool kit)

Enron Communications

Next Steps

• Experience ePowerOnline

• Attend an ePowered Mshow

• Create an ePowered Marketing Plan

• Execute on plan and ePower your subscribers!!