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Introduction to Enron Communications & ePowered TM Media Cast. Enron Communications, Inc. Enron Communications. Agenda-General Session. Intro to Enron Communications The Enron Intelligent Network ePowered Application Services ePowered Media Cast - PowerPoint PPT Presentation
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Introduction to Enron Communications
&ePoweredTM Media Cast
Enron Communications, Inc.
Enron Communications
Enron CommunicationsConfidential
Intro to Enron CommunicationsIntro to Enron Communications
The Enron Intelligent Network
ePowered Application Services
ePowered Media Cast
Questions and Answers
Agenda-General Session
Enron CommunicationsConfidential
Enron Communications
ePowered Application
Services
Enron CommunicationsConfidential
Enron Corporation
• Rated by Forbes Magazine as “Most Innovative Company” in America 4 years in a row
• $31 Billion in Revenues
• Worldwide leader in deregulating industries
• Experienced in physical commodities, risk management and financial services
• Enron Communications is a wholly owned subsidiary
Enron CommunicationsConfidential
Enron Communications’world class team
Enron CommunicationsConfidential
Enron Communications, Inc.
Enriching the internet experience.
Building an application delivery platform that leverages our national pure IP fiber backbone.
Delivering value to internet users with a unique business model.
– Joint development – Collaborative distribution– Success-based revenue sharing
New World Network Application Services Provider
Enron CommunicationsConfidential
Enron Communications value proposition
• Provider of optimized high bandwidth application services
• Reliable and deterministic QoS
• Success based revenue model
• Scaleable to meet growing needs
• Rapid development and deployment of ePowered application services
Enron CommunicationsConfidential
Intro to Enron Communications
The Enron Intelligent NetworkThe Enron Intelligent Network
ePowered Application Services
ePowered Media Cast
Questions and Answers
Agenda-General Session
Enron CommunicationsConfidential
Distributed Servers
InterAgent
Pure IPSM Fiber Optic Network
Enron Intelligent Network
Infrastructure behind ePowered Application Services
Enron CommunicationsConfidential
Enron Intelligent Network delivers value
Pure IPSM
Fiber Optic Network
Distributed Servers
InterAgent
Middleware
• Higher speed• Lower cost• Higher reliability• Greater scalability
• Maximizes network and application services availability
• Places application services “one hop” from the end user
• Lower latency
• Optimizes applications for a distributed network architecture (WAN)
• Application metering
Feature Benefit
Enron CommunicationsConfidential
Enron Intelligent Network Build-1999
• 20,000 miles of national connectivity built or under construction
• National network fully lit
Seattle
Chicago
New York
Washington
Las Vegas
Phoenix
Portland
Boise City
Los Angeles
Salt Lake City
Dallas
HoustonSan Antonio
Portland
San Jose
Houston
Dallas
New York
Chicago
Los Angeles
Washington DC
Boston
Atlanta
Seattle
Denver
Enron CommunicationsConfidential
Enron Intelligent Network - 2000
Salt Lake City
Tucson
Seattle
St. Louis
ClevelandChicago
Indianapolis
Syracuse
Philadelphia
Boston
New York
Albany
Washington
JacksonDallas Atlanta
New Orleans
Houston
OrlandoTampa
Jacksonville
Charleston
Miami
San Francisco
Austin
San Antonio
Denver
CharlotteLas Vegas
Los Angeles
CheyenneKansas City
LubbockPhoenix
Portland
Boise CityMinneapolis
Minneapolis
Kansas City
Phoenix
Miami
Salt Lake City
Philadelphia
New Orleans
Tampa
Albany
Las Vegas
Enron CommunicationsConfidential
ePowered Application Services delivery model
Enron IntelligentNetwork
Internet
ContentProvider ISP
EndUser
Enron CommunicationsConfidential
Metering & Revenue Sharing
Streams served are measured at edge servers. MB of content delivered to actual end-users is the basis for all billing to upstream content providers.
Advertiser/Promoter
Application Service Provider ECI ISP End-User
$ $ $ $ $ $ $ $ $ $ $
Enron CommunicationsConfidential
Intro to Enron Communications
The Enron Intelligent Network
ePowered Application ServicesePowered Application Services
ePowered Media Cast
Questions and Answers
Agenda-General Session
Enron CommunicationsConfidential
ECI product development plan
Q1’99 Q2’99 Q3’99 Q4’99 Q1’00
ePoweredMedia Cast
ePoweredMedia Transport
ePoweredApplications
ePoweredApplications
Enron CommunicationsConfidential
ePowered Application Services deliver value to distribution
partners• Deliver incremental revenue
• Drive demand for higher-speed access services
• Create differentiated product offerings
• Provide the enterprise with next generation internet applications
Enron CommunicationsConfidential
Intro to Enron Communications
The Enron Intelligent Network
ePowered Application Services
ePowered Media CastePowered Media Cast
Questions and Answers
Agenda-General Session
Enron CommunicationsConfidential
Current Product Introduction
ePowered Media Cast
Enron CommunicationsConfidential
Current streaming video offerings
“Broadcast.com talks a good game about video on demand. But for now, quality video over the Web is but a pipe dream”
Forbes, March 18, 1999
Enron CommunicationsConfidential
What is ePowered Media Cast?
ePowered Media Cast allows YOU to
deliver high bit rate rich streaming
multimedia transparently to your
subscribers’ desktop
Enron CommunicationsConfidential
Supports
• Live, on-demand and scheduled events
• Narrow, targeted audiences
• Large, simultaneous audiences
• Unicast and multicast stream delivery
Delivers
• Usage sensitive billing, distribution & revenue sharing
• Ad based, subscription
or pay-per-view models
• Bit rates from 20 kbps to 1 Mbps and beyond
ePowered Media Cast
Enron CommunicationsConfidential
Content Distribution
1
1Video source encodedLive or demand program Sent into major EIN PoP
EIN
InternetISP PoP
Stream
Encoder
ContentProvider
EBN
Content
Locator
www ServerColocatedG2 Server
ISPedge
router
CustomerSite
CustomerAccess Router
End Station
2Replication to major G2 serversthroughout EIN
23
3Distribution to regional co-located G2 servers
Enron CommunicationsConfidential
Internet
Content Delivery
4Browser launches RealPlay
er
6 Media stream is sent from
server to RealPlayer
EIN
ISP PoP
Stream
Encoder
ContentProvider
EBN
Content
Locator
www ServerColocatedG2 Server
ISPedge
router
CustomerSite
CustomerAccess Router
End Station
3 Content locator
returns URL for nearest G2 server
2Link to content has URL of content locator
5RealPlayer requests
content URL on local server
1End user visits
Content Provider Web site
Enron CommunicationsConfidential
Real Broadcast Network
• Leading streaming multimedia portal
• Defacto standard for streaming multimedia technology
• Owns 85% of mediaplayer market
Enron CommunicationsConfidential
ePowered Media Cast user experience
Enron CommunicationsConfidential
Financial industry users are leading edge consumers of continuous real-time information
They rely upon this information throughout the day to make important business decisions
This target is an early adopter of productivity technologies
68% of this target works for large companies (I.E. over 1,000 employees)
88% have PCs at work
74% use the internet at home- 88% use it at work
96% say quality is the key to their purchasing decisions
ePowered Media Cast CustomerIs a leading edge consumer of real time information, and relies upon this information to make important business decisions.
Financial Industry Narrowcast CustomerLaunch Focus
Enron CommunicationsConfidential
ePowered Media Cast timeline
• Showcase available 4/15
• Provides proof of concept and customer feedback
• Live service available Q2
Enron CommunicationsConfidential
Strategic Alliances• Technology• Industry Presence
CISCO SYSTEMS is the worldwide leader in networking solutions for the internet.
SUN is the leading provider of network computing systems including workstations, servers, and thin clients.
CIENA manufactures fiber optic network solutions for telecommunications carriers.
• Customer Access• Market Reach• Content SourceRealNetworks - National leader of multimedia software technology for IP networks.
Enron CommunicationsConfidential
Industry comments
Enron is the first carrier in the United States to put an entire network in place for data. "Many people have said they are going to do this, but Enron is really doing it. They're putting their network where their mouth is.”
11/98, Telephony