the bright way to innovate®

© SUNIDEE 2012

•  One of the first agencies specialised in customer-centric innovation."

•  Founded in 2002, with offices in Amsterdam, Paris and Hong Kong."

•  Over 4000 people in our workshops from over 50 leading brands. "

•  15 innovation & marketing specialists."

Introduction to SunIdee"

Committed " "Leading " "Bright " " Inspiring"

•  We help your team innovate in a way that is both inspiring and results-driven, which enables your team to do successful projects that benefit the entire organisation."

We help you become an innovation champion"

•  Simplify complex matters by visualisation"

•  Create ownership by working with multidisciplinary teams"

•  Ensure long term differentiation by a two-sided approach:"

We structure innovation & bring new insights"

Customer need Company strength

We focus on results by working with proven tools"

TRENDS" IDEAS"

CONCEPTS"ENABLERS"

STAKEHOLDERS"CUSTOMERS"

We build on best practices from different markets"

Innovation strategy

New business

Concept creation

Innovation scan

Marketing year plans

Positioning

Marketing & sales tool

Concept creation

Co-creation

Blue Ocean Strategy

Strategy implementation

Value net

Cradle to cradle

Insights-driven concept creation

Innovation process

Insights-driven campaign

development

(consultancy)"

(workshops)"

Strategy" Products & Services" Marketing & Sales"

(training)"

Customer-centric product portfolio

Focus on content"

Focus on ownership"

Focus on skills"

IDEE CONCEPT HAALBAARHEID ONTWIKKELING IMPLEMENTATIE INTRODUCTIE EVALUATIE

REALISATIE

STRATEGIE

CREATIESTRATEGIE

PORTFOLIO IDEA CONCEPT FEASIBILITY DEVELOPMENT IMPLEMENTATION INTRODUCTION EVALUATION

REALISATION

STRATEGY

CREATIONSTRATEGY

PORTFOLIO

So you can increase your innovation success rate"

Make your strategy leading

Identify great ideas early in the process Develop better products and services

Use resources more effectively

Shorten time to market

I look forward to innovate with you!"

For more information, please contact:

Dirk te Winkel mobile: +31 6 24 09 66 59 e-mail: dirk@sunidee.com

SUNIDEE Prinsengracht 739-741 1017 JX Amsterdam

phone: +31 20 6244291 www.sunidee.com

•  Has broad professional experience:"•  Innovation & Marketing Strategy " "2008 – present at SunIdee"

•  Marketing for Online Services and Digital Media "2003 – 2007 at T-Mobile and UPC"

•  Internet and ICT Consultancy " " "1998 – 2003 at Logica"

About Dirk te Winkel"

•  Has a profound interest in innovation and product development for Online Services and Digital Media."

•  Loves working with multidisciplinary teams to create and implement smart strategies and solutions to drive customer satisfaction and business profitability. "

•  Is good at seeing the opportunities for innovation by transforming insights and data into actionable ideas. "

•  Believes that connecting deeply with internal and external customers is the key to successful innovation."