Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again

Introducing HP’sMSA 2040 Storage Redefining Entry SANs…AgainJune 2013

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 2

AgendaMSA Family OverviewMSA 2040 Product OverviewMSA 2040 PerformanceCommon Use CasesServices and WarrantySummary


MSA’s Heritage and Proven Track RecordHP has demonstrated Entry SAN leadership with MSA for >15 yearsThe Numbers Speak for Themselves!• Where is all started…

• MSA 500/1000/1500 – Over 200,000 units shipped in10 years• Four generations of innovation with the MSA 2000 architecture

• Over 170,000 units shipped since 2008!The Secrets to MSA’s success and longevity?• Innovation

• MSA does what others copy - Market leader and numerous industry firsts• ProLiant and BladeSystems DNA

• Truly “Better Together” • HP has had a consistent Entry Storage Strategy

• Our competition has struggled. Customers have been “stranded on dead-end” platforms Changes in relationships Vendor M&A “issues”

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MSA in the NewsAnnouncement Coverage of MSA 2040:


Better Together for 15 years…and counting

HP ProLiant Servers & MSA Storage:

+ Gen8 Server innovations MSA Shared Storage• MSA designed for and integrates well within ProLiant server ecosystem• DAS to SAN transitions – Save time and money spent managing storage islands• Boost performance with newer server host interconnects• Cut footprint, Reduce heat – More IT on less hardware

MSA Family Overview


Budget OptimizedStarting below $6K

Building on the Number 1 Position in Entry-Level External StorageHP MSA Family Spans the Entry Storage Spectrum

Performance OptimizedSSD Support8Gb/16Gb FC80,000+ IOPS

NEWOver 370,000 users already enjoy

MSA’s unmatched affordability

MSA 2000 (formerly HP P2000 G3)

MSA 2040


MSA 2000 Drives Entry SAN Adoption EfficientSimple

Flexible architectureSimple to SetupSimple to Manage

Unlock Storage Efficiencies with consolidation and entry virtualization

Unmatched Balance - predictable performance – at an excellent entry priceExtend your ROI Upgradable to MSA 2040

Affordable

MSA Storage


HP MSA 2000 Industry’s leading Entry SAN Array delivers unmatched value

Simple: Worry-free shared storage for HP Server customersSMB or HP Converged System building block with ProLiant-familiar management

Efficient: Flexible, modular design with few limitations, solid data services standard 5 dedicated controller models (FC, SAS, iSCSI), 64 snapshots standard, full hypervisor integration

Affordable: Entry configurations starting at under $6000Predictable performance, expandable capacity at impressive entry price pointsFully upgradable to MSA 2040 with data-in-place upgrades – Extends ROI


MSA 2040 Redefining Entry SAN Efficiency FastSimple

Flexible architectureSimple to SetupSimple to Manage

Entry SAN Performance to a whole new level Up to 4x IOPS over competitionLeverage SSD investmentsBoost VM/Application response

Unmatched Investment ProtectionSupport for 8Gb or 16Gb FC now!Unheard of Upgradability4th Gen of MSA’s unique Data-in-Place upgrades

SSD Boost

Futureproof

MSA Storage

ROI


New: HP MSA 2040 Over 370,000 users already enjoy MSA’s unmatched affordability

Simple: Worry-free shared storage for HP Server customersSMB or HP Converged System building block with ProLiant-familiar management

Fast: Up to 4X faster performance than MSA 2000 and Competitive Entry Arrays4GB cache per controller, SSD support and architecture optimized for performance

Futureproof: 2x the FC bandwidth and the first Entry Array with 16Gb FCSingle 4-port Converged SAN Controller supports Fibre Channel/iSCSI*Continues MSA Family’s unique data-in-place upgrades, Bumps SFF scalable to 199 HDDs

* 1 GbE and 10GbE iSCSI supported in a future release


SimplicityThe secret to MSA’s success in the Entry SAN segment

SAN’s for IT Generalists: Shorten the Learning CurveField-proven, graphical embedded Web-based Interface (WBI)Similar look and feel to HP ProLiant users

Flexible Architecture: Choices are a benefit MSA make standardPick your HDD form-factor (SFF or LFF), Pick you HDD performance (Ent SAS, SAS Midline)Add Disk Expansions as your needs change

Tools help you manage 1 or many: Leverage MSA Fleet Management ToolsOn-board and host-based management tools augment OS and hypervisor viewsNavigate Firmware Upgrades with ease, monitor the performance of MSA array(s)Embedded SSD wear gauge


FastPerformance matters! Get what you pay forMore than “Check-Box” support for SSDs: Over 80k IOPSHost more VMs on less hardware, Deliver better application performanceDecrease latency … and do this for all applications sharing the array SSDs are more expensive than spinning HDDs. Make sure you will get what you pay for.

Incredible Sequential Performance: Capable of over 6 GB/secSteam move videos, Store large images quicker – Key performance metric for many applications/industries

Leverage latest Host Interface Innovations: 1st Entry Array to support 16Gb FCHost interfaces are always evolving, can your array adapt? The MSA 2040 can!

Aggregate Host Interface Traffic: 4-Ports per controllerFlexible Converged SAN Controller with upgradable SFP modules to define SAN type


FutureproofDon’t get left behind as technologies evolve

Built for Evolution: Converged SAN Controller provides choiceDesign allows you to swap SFP modules (8Gb and 16Gb FC available now)Converged SAN delivers FC or iSCSI* capabilities on same controller

Unmatched upgrade: 4 generations of Data-in-Place UpgradesData-in-Place upgrade feature eliminates need for data migrationsQuicker and less risky upgrades

Expansion Capabilities: Up to 7 LFF or SFF Drive ExpansionsDon’t worry about capacity growth and tight planningMix and match LFF and SFF HDD capacities as needed

* - Coming in future release


The MSA Portfolio – Spanning the Entry SAN SpectrumFlexibility, solid predictable performance, proven reliability, unmatched affordability MSA 2000 MSA 2040

Budget-optimized Performance-optimized

5 Dedicated Controllers2GB Cache per Controller

Solid Performance – Lowest Entry price point

Upgradeable to MSA 2040 with Data-in-Place UpgradesEntry SAN Price Leader

High Performance 4 Port Converged SAN Controller

4GB Cache per ControllerSSD Support with integrated “wear gauge”

Support for Next Gen Host InterfacesExpanded SFF scalability to 199 drives

Entry SAN Performance Leader


Building on a Winning Architecture – The MSA 20004 Generations and counting

4x 8Gb FC4x 16Gb FC

4x 10GbE iSCSI*

4x 1GbE iSCSI*4GB cache512 LUNs

96 LFF HDDs199 SFF HDDs

512 SnapsRemote Snap

MSA 2040

2x 8Gb FC4x 1GbE iSCSI

4x 6Gb SAS2x FC/2x 1GbE

iSCSI2x 10GbE iSCSI

2GB cache512 LUNs

96 LFF HDDs149 SFF HDDs

512 SnapsRemote Snap

MSA P2000 G3

2x 4Gb FC2x 1GbE iSCSI

4x 3Gb SAS1GB cache

512 LUNs60 LFF HDDs99 SFF HDDs

255 Snaps

MSA2000 G2

2x 4Gb FC2x1GbE iSCSI

2x 3Gb SAS1GB cache

256 LUNs48 LFF HDDs

64 Snaps

MSA2000 G1Host Interface

Progression(# ports/interfaces)

Controller or System

Attributes

Data Services Progression

- Added New- Enhanced

Data-in-place Upgrades Between Generations Best in Class Quality – Building on one solid

architecture


MSA 2040 Technical Details


HP MSA 2040 Configurations – At a GlanceMSA 2040 Key Features• 2X to 4X performance increase over currently shipping Entry SAN arrays• 4 Ports and 4GB Cache/controller• SSD Support w/integrated Wear Gauge• Newest host interface choices:

• 4/8/16Gb FC (initial release)• 1GbE * and 10GbE* iSCSI

• 6Gb SAS Backend (to HDDs)• Added support for up to 7 Disk Enclosures (both SFF and/or LFF)

• Up to 199 SFF or 96 LFF drives• Continue MSA’s upgrade heritage

with Data-in-Place Upgrades from MSA P2000 G3

• Continue rich OS/Hypervisor integration – MS, VMware and others• Rich embedded and host-based management tools: CLI, Web UI, SMI-S

Converged SAN Controller - FC, iSCSI8/16Gb FC

(Initial release)

1GbE*/10GbE *(future)

D2700 – 25 SFF DrivesMSA 2040 – 12 LFF Drives

Disk Enclosures

SFF Chassis – 24 DrivesLFF Chassis – 12 Drives

Chassis Options

•SSD•SAS•MDL SAS

199 SFF Drives96 LFF Drives

Drive Options



What’s New in the Fourth Generation MSA 2000 Array?

•4 Port Converged SAN Controller supporting Fiber Channel and/or iSCSI*– Host Interface defined by SFP modules

•Fiber Channel SFPs: – 8Gb (auto-negotiates to 4Gb if needed) – 16Gb SFP (auto-negotiates to 4Gb/8Gb if needed)

•1GbE * or 10GbE iSCSI* - Support for FC/iSCSI Mixed Mode configurations*

– Up to 4x performance over competition/MSA 2000 (depending on I/O type)

– 2x cache over MSA 2000 (now with 4GB/controller)•SSD support with integrated “wear gauge”•Added HDD Capacity Expansion

– Increased SFF scalability – 1 array + 7 Disk Enclosures for both LFF and/or SFF



Converged SAN Controller DetailNext Gen MSA 2040 Array

SFP Modules - 8Gb FC - 16Gb FC - 1GbE * or 10GbE iSCSI *


SAS Expansion Port

4 Port Converged SAN Controller -

SFP modules define SAN interface personality

LED Indicator

s

Network Management Port

USB Management Port


Building on the MSA P2000 heritage – Taking MSA to the next levelHP MSA 2040 Storage Arrays

HP MSA 2040 LFF Array

MSA Architecture Attributes• Dual Controller Active-Active

design• Redundant data paths, dual power

supplies• 6Gb SAS internal infrastructure to

HDDs

New Controller Attributes• 4 GB cache per controller• 4 Converged SAN ports per

controller• Support for SFF SSDs

with integrated wear gauge

More HDDs in less space with new SFF HDDs

• 2U with 24 SFF HDD bays

HP MSA 2040 SFF Array

Leverage the latest modern LFF HDDs

• 2U with 12 LFF HDD bays


Mix and Match LFF and/or SFF Disk EnclosureUnmatched Scalability with the HP MSA 2040

Scale up as you grow:−up to 7 Disk Enclosures−Mix LFF and/or SFF Disk Enclosures

Up to 96 LFF HDDs (288TB with 3TB LFF drives)Up to 199 SFF HDDs (199TB with 1TB SFF drives)

MSA 2040 SFF Disk Enclosure

MSA 2040 LFF Disk Enclosure

• 2U with 12 LFF HDD bays

• 2U with 25 SFF HDD bays

© Copyright 2012 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. 23 Hewlett-Packard Confidential

New MSA 2040’s Data Services/Ecosystem Integration Builds on today’s MSA 2000 Firmware (T250) capabilities at initial releaseSnapshot Technologies• Asynchronous Replication - Support for both Local and Remote Snapshots (512 Snaps max)• Volume Copy services

VMware Integration Points• HP Insight Control Storage Module plug-in (7.1.1, 7.2)• ESX 4.1, ESXi 5.0/5.1 VAAI 4.1/5.0 SRM 5.0 VASA

Microsoft OS and Hypervisor Integration• SCOM, System Center Virtual Machine Manager 2012 (SCVVM) • Windows Server 2012 - core data path support, native Windows Server 2012 GUI with

Storage configuration tab, ODX (planned for MSA 2040)Management Tools

• Powerful Web-Based Interface (WBI), scriptable CLI, Embedded and Host Tool Suite• Array Advisor - New single Host SW tool - Replaces three separate fleet mgmt tools -

array discovery, performance monitoring, firmware management


Operating Systems Supported • Microsoft Windows Server 2012• Microsoft Windows Server 2008 • Microsoft Hyper-V • HP-UX• VMware 4.1 and 5.0• Red Hat Linux (32/64)• SuSE SLES (32/64)

• Other OS’s in qualification process. Check SPOCK for latest OS Support details http://h20272.www2.hp.com/ - requires free registration/login

http://h20272.www2.hp.com/

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MSA 2040 – Supported HDDs/SSDsDrive Type – Description – Capacity(s)

Solid State SAS Drives (SFF 2.5-inch)2.5-inch Enterprise Mainstream SSDs – 200GB, 400GB, 800GB (w/3 yr Warranty)

Small Form Factor SAS Drives (SFF 2.5-inch)2.5-inch 15K Enterprise HDDs – 146GB, 300GB (w/3yr Warranty)2.5-inch 10K Enterprise HDDs – 300GB, 450GB, 600GB , 900GB (w/3yr Warranty)2.5-inch 7.2K Midline HDDs – 1TB (w/1yr Warranty)

Large Form Factor SAS Drives (LFF 3.5-inch)3.5-inch 7.2K Midline HDDs – 1TB, 2TB, 3TB (w/1yr Warranty) This is an overview list only. Refer to MSA 2040 QuickSpec for actual supported drives and SKU numbers


Leverage your investments – Boost your performanceMSA Upgrades

• Customer Benefits– Dramatic performance increase – up to 3.6x increase in IOPS or Sequential

throughput (GB/s) – Double controller Cache from 2GB to 4GB on new Converged SAN Controller– Add support for SSD drives with integrated “wear gauge”– Leverage the latest 8Gb to 16Gb Fibre Channel technology– Added SFF Expansion Capability – 27% capacity increase from 149 to199 SFF

HDDs – Trouble-free Data-in-Place Upgrades – No requirement for data migration

• Logistics– MSA P2000 G3 units can be upgraded to MSA 2040

• Requires replacement of controllers (to MSA 2040 Converged SAN Controllers)• Hard Drive investment can be leveraged through Data-in-Place Upgrades

– MSA 2040 does not support SATA Hard Drives• Upgrade process must upgrade to MSA 2040 Chassis if SSD’s are to be used

ROISSD Boost

MSA 2040 Performance


Leveraging Performance? Which workloads can benefit? MSA 2040 Array Performance – Start with Workloads•Virtualization – “Tool is evolving IT to be ultra-efficient –

drive utilization up”– Hypervisors are making traditional HW act more like cloud– Transition from physical to virtual servers is shifting workload towards random I/O– Data blender - workload from hypervisor randomized by multiple virtualized data

streams– Higher transactional performance is required to compete – Random I/O performance is

critical•OLTP Workloads – Transaction speed counts

– Database applications, Messaging are most common– DB performance is best suited with a hybrid approach

Enterprise SAS HDD for database tables – spindles drive IOPSSSD for index/tempDB data – ultra-low latency, accessed frequently

•Sequential Workloads – Throughput and transfer rate count– Media & Entertainment, Oil & Gas, Imaging– High sequential data streams, typically w/low tolerance for latency

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Performance Changes vs. MSA 2000 MSA 2040 Controller Architecture – Built for Speed•MSA 2040 delivers >2x to 4x performance over MSA 2000

How? • Doubled the host connect ports to 4 ports/controller• Leverage latest SAN technologies – 16Gb FC, 10 GbE iSCSI • Wider/faster internal busses, Faster I/O Storage Controller• RAID engine enhancements, Faster memory interface – DDR3• More cache – 4GB per controller

Architecture maximizes investment $ and turns them into IOPS

•MSA 2040 SSD support becomes useable…not just a checkbox • SSDs won’t solve all problems. MSA 2040 makes sure you will get what you pay for

•Boosts Random I/O Performance – key for virtualization and databases

•Increased Sequential Throughput with reduced maximum latency• Crucial for high sequential workloads like Media and Entertainment

MSA Storage

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Where to Deploy SSDs - Understanding the Workloads• Applications which require large spindle counts• High Random I/O requirements• Smaller foot print• Lower TCO• Virtualized Environments• Use SSD tier to support demands of high random workloads (OS boot, file serving…)• Use HDD tier for lower performance mixed workload, dedicated LUN and archive• Databases, OLTP• Use SSD tier for logs and tempDB (high transaction workload)• Use HDD tier for less frequently accessed database tables

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Best Practices: Sizing SSDs for Best Performance/Value SSD Background

• SSD cost 10x more $/GB than HDD but 10x less in $/IOps

• SDD required for top random performance

• Determine SSD pool capacity based on the size of the random workload data set

• HDDs are fine for sequential workloads

• Number of SSDs is not limited by array

SSD/System Performance

• MSA 2040 Best Practices − Min 4 SSD, 1 mirrored pair per

controller− Size SSD capacity to application(s)− Use parity RAID for larger

deployments

MSA 2040 Use Cases


Use Case - Entry-Level ConsolidationScenario/Customer Pain Points

• Silos of storage leading to management overhead, wasted capacity increased TCO• Customers are not always storage experts – Solution needs to be simple to deploy and manage

Typical Solution Attributes: • Shared storage to consolidate storage across compute nodes• Leveraging virtualization technologies as a part of the transition• Added data availability and protection

The MSA 2040 and Entry-Level Consolidation • Excellent Price/Performance and Price/Capacity• Often deployed during ProLiant server refresh activities• Fast recovery (snapshots), Backup (application consistent - VSS), Disaster Recovery (Remote Snap)


Use Case – Remote Office/Branch Office Scenario/Customer Pain Points

• Remote/Branch solution is, by nature, duplicated X times − Storage solution must be cost effective – Savings here a multiplied by X sites− ROBO Solutions (Compute, Network, Storage) – Again multiplied by X sites

• Centralizing control, facilitating simple day-to-day remote office interactions• Repeatability is Critical

Typical Solution Attributes: • Most leverage virtualization for management simplicity• Solution defined by HQ IT, deployed, managed locally (with oversight from HQ)

The MSA 2040 and ROBO Deployments • Excellent Price/Performance and Price/Capacity metrics• Strong management toolset• Virtualization integration• Proven ROBO track record• HP solution support infrastructure


Use Case – Departmental Block Storage Scenario/Customer Pain Points

• Users typically have solid understanding of Mid-Range and/or Enterprise Storage but need a solid block-level storage array to meet a departmental need

• Customer’s departmental requirement must “align” with the datacenter infrastructure – Need to “Fit In”

Typical Solution Attributes: • Virtualization is almost standard and fairly “evolved”• Backup, Disaster Recovery and Business Continuance infrastructure usually exists

The MSA 2000 and Departmental Use Cases • Excellent Price/Performance and Price/Capacity • Flexibility with Host Interface connections• DR functionality bundled in• Advanced virtualization integration


MSA 2000 Use Cases – Building Block Storage for Scale-out Applications

Scenario/Customer Pain Points• Modern “Scale-Out” applications must take into account financial dynamics driven by hyper-growth seen in new connected environments

• Can’t buy it all up front• Can’t risk delays when growth takes off• HW under these new Apps needs to be deployed using JIT (just in time) – a modern manufacturing/supply chain trick applied to storage

Typical Solution Attributes: • Best Cost/Performance metrics - $/IOPS $/GBs $/TB• Users demand solid, predictable performance and quality at a cost which can be scaled. App Architects think in: IOPS/user $/VM

MSA and Scale-Out Building Block Storage Value Proposition • Excellent Price/ Big Performance – translates the 4x IOPS to $ quickly • Proven field tested reliability, HP brand coupled with HP Servers

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MSA 2000 Use Cases – DR Repository/Archive Scenario/Customer Pain Points

• Users want reliable/inexpensive shared storage to store snapshots, copies or archives• Need solid sequential throughput speed, shared storage capabilities, flexible on host interconnects

Storing this data on expensive mid-range arrays is cost prohibitive/limiting

Typical Solution Attributes: • Support for latest high capacity/low cost SAS Mid-line hard drives• Ability to scale HDD count as achieve grows• Still on spinning media, reasonable retrievable speeds

MSA and Repository/Archive Use Cases • Solid Price/Performance and excellent Price/Capacity metrics • Flexibility with Host Interface connections• DR functionality bundled in

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MSA 2040 Warranty


Hardware Warranty includes 3 Years Parts Only Exchange, Next Business Day, Normal Business Hours.

Optional Software -- HP warrants only that the Software media will be free of physical defects for a period of ninety (90) days from delivery.

Note: If support and updates are desired for bundled software functionalities (such as 64 LTU Snap and/or Volume Copy etc in the MSA 2040 product) a combination HW + SW support care pack must be purchased. This would either be SupportPlus or SupportPlus24.

Warranty Included with MSA 2040


Recommended Support ServiceHP Support Plus 24 helps you increase performance and availability with comprehensive, consistent hardware and software services. Working with your IT team, HP Services engineers deliver onsite hardware support and over-the-phone software support around-the-clock 365 days per year. Service coverage encompasses HP products and selected multivendor hardware and software.

In addition, this convenient HP Care Pack packaged service makes software updates available to you at substantial savings.

Choose Support Plus 24 when you need to:• Improve uptime with responsive hardware and software services available anytime

• Cost-effectively obtain expert 24x7 multivendor hardware and software support • Enjoy consistent service coverage across geographically dispersed sites • Update HP and selected third-party software at a predictable cost • Take advantage of subscription savings on software updates

MSA Storage


Recommended Deployment Service(s)MSA Disk Array Installation and Startup Service

Provides you with a custom-tailored deployment of the MSA Array so that it is properly integrated into your storage environment, and helps you realize the maximum benefit from your storage investment.

Service benefits:• Allows your IT resources to stay focused on their core tasks and priorities• Reduces implementation time, impact and risk to your storage environment• Helps you effectively utilize HP product by knowledge gained during onsite delivery of the service

Service Features:• Installation in accordance with your business's configuration requirements• Fast effective integration of your backup solution into your storage infrastructure to enable rapid recovery from system downtime• The ability to achieve more effective data management

MSA Storage


Recommended Additional ServiceHP Proactive Select Service:• People, Process and Technology – tailored to your environment• Improve IT performance and manageability through the use of cost effective flexible services• Provides technical expertise and best practices to accelerate ROI of your technology investment• Selectable proactive services span a wide range of technology and process services - a flexible way to purchase proactive services that fit you particular environment and situationBenefits to customers and sales:• Customers purchase the technical expertise and best practices for the areas they choose• Low entry price and scalable price points • ALL product reps receive credit for selling Proactive Select • Cost effective for both Storage and ISS customers • Service packaging makes it easier to “tailor” proactive services for a customer – shorten sales/delivery cycles are shorter

MSA Storage


Optional Services

5-Year HP Support Plus 24 provides integrated hardware and software support services designed specifically for your technology. HP Services engineers deliver reactive onsite hardware support and over-the-phone software support around-the-clock.HP Entry Storage Data Migration Service for Windows offers you a cost competitive and convenient way to accommodate data migration triggered by a need to refresh or consolidate storage, or to create different storage tiers. This service offers a migration cost in line with the costs of storage products in small and medium-sized storage environments. The service is delivered via a skilled HP service specialist with special consideration for data availability, integrity, and ongoing operational performance during the transfer process.

MSA Storage

Summary


Delivering Unmatched Value/Performance in Entry SANFlexibility, solid predictable performance, proven reliability, unmatched affordability MSA 2000 MSA 2040

Budget-optimized Performance-optimized

5 Dedicated Controllers2GB Cache per Controller

Solid Performance – Lowest Entry price point

Upgradeable to MSA 2040 with Data-in-Place UpgradesEntry SAN Price Leader

High Performance 4 Port Converged SAN Controller

4GB Cache per ControllerSSD Support with integrated “wear gauge”

Support for Next Gen Host InterfacesExpanded SFF scalability to 199 drives

Entry SAN Performance Leader


New MSA 2040 Builds on Rich MSA HeritageRedefining the Leadership Position in Entry SAN…Again!

MSA 2040

HP MSA 2000 set the bar high.The MSA 2040 moves it even

higher!

Simple

FastFutureproo

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MSA Storage

Thank You!

Documents

Introducing HP’s MSA 2040 Storage Redefining Entry SANs…Again