Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Session ID: BTOT-TU-1800/4 Twitter hashtag #HPSWU

©2010 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice

Speaker Name: Sandy ShillingerDate: Tuesday, November 30, 2010Session ID: BTOT-TU-1800/4

Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS

HP Cloud Services Enablement for Infrastructure as a Service

HP Aggregation Platform for SaaS

HP BladeSystem Matrix

Conclusion

HP Cloud Service Automation

HP CSE for IaaS

Introduction

Customer Case Study

Everything as a Service, the concepts included in the cloud

Everything as a

Service

SaaS

PaaS

IaaS

SaaS: End user applications,delivered as a service ratherthan as on-premise software

PaaS: Application platform or middleware-as-a-service on which developers can build and operate custom applications

Iaas: Compute-, storage-, or other IT infrastructure-as-a-service, rather than as dedicated capability

Everything as a Service delivered by Cloud(s)

SERVICE CONSUMERSSERVICE PROVIDERS

CLOUD SERVICES DELIVER NEW KINDS OF VALUE

Unified Presence

Email

Business Voice

Instant Messaging Infrastructure

on Demand

BackupCollaboration Business Apps

Management Apps

Mobile Services

Location-BasedServices

Storage onDemandPlatform

on Demand

“By 2012,

20% of all businesses will own no IT assets.”

– Top Predictions for IT Organizations and Users, 2010 and Beyond: A New Balance, Gartner,

Jan. 2010

Source IDC , HP May 2010




Conclusion


HP CSE for IaaS

Introduction

Customer Case Study

HP Cloud Services Enablement for CSP

- Services-on-demand for your SMB customers Business Applications as a Service

Device Management as a Service

Communications as a Service

HP A

ggre

gati

on

Pla

tform

for

SaaS

Infrastructure as a Service

HP SMB Interactive Voice Response applications3rd party solutions: Messaging and Collaboration

External SaaS providers: ERP, CRM, HR

Compute Services

HP Mobile Device Management, 3rd party solutions: Mobile and PC Data Back-Up

Addresses the requirement for a hybrid cloud (private and public) with an Infrastructure as a Service offering, next to the previously announced Communications as a Service solutions

Enables communication service providers to provide small and medium enterprises with Compute Services such as processing power, networking, and other related software resources on a service-on-demand basis.


HP approach to Compute Services

Implement

Reduce component acquisition costs, power consumption, labour and set-up time for deployment of servers, storage and consolidated network equipment for cloud computing infrastructure

AutomateReduce the business service delivery from months to days enabling faster ramp to market through easily defined service templates and rapid product and bundle creation

Monetize

Increase revenue with attractive Information and communication technology (ICT) service bundles for SMB market - one stop shop for any service with previously uncovered SP offering area, such as Compute Services or Storage Services




Conclusion


HP CSE for IaaS

Introduction

Customer Case Study

Compute Services components

Cloud Resources

CloudGovernance

Public Cloud

HP Cloud Service AutomationHP Cloud Service Automation is a new suite from HP Software & Solutions, designed to provide a specific set of products/services to help enterprise customers implement the management and automation required for a private cloud environment

HP BladeSystem Matrix Converged infrastructure foundation for private cloud enabling provisioning in minutes, not months

HP Aggregation Platform for SaaSActs as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS services

HP Aggregation Platform for SaaSActs as a central interaction point that streamlines operations for both SPs and SMBs by automating key processes to deliver IaaS and SaaS services Provides a set of pre-integrated revenue generating services to be readily offered to customers

Leverages a reference architecture that accommodates IaaS, SaaS, hosted services through a reseller model

A hub for end-user services

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

SaaS Provider

SMB Customer

SMB Customer

SMB Customer

SMB Customer

SMB Customer

SMB CustomerSMB Customer

SMB Customer


BB Fixed Wireless

OSS

Cloud Computing Service

BSS

Aggregation Platform for

SaaS

Service provider environment

Quality Assurance

Increase SecurityIncrease Security

Give employee

details once

Give employee

details once

Pay one invoice for

IT and Com. Services

Pay one invoice for

IT and Com. Services

Unique customer experience for ordering

services

Unique customer experience for ordering

services


ServiceIngestion

ProductOffering

ProductConsumption

Operations,BusinessSupport System

(1) IaaS, SaaS Service Management and Integration Services

(2) Definition of product

offers to be proposed to

customers

(3) Sell product offers to

customers through a web

portal

(4) Operations, billing, and settlement functions

Service Introduction

Process

SP-enabledIaaS

SMB customers

Opera

tion S

upport

Syst

em

s (O

SS)

Busi

ness

Support

Syst

em

s (B

SS)

SaaS Services

Networks IMS Network

Resellers

Mobile Network BroadbandNetwork

ApplicationsHub

SMBCustomers

SMBCustomers

SMBCustomers

SaaS Service Provisioning

ReportingSMB Customer

MgtIdentity & Access

Mgt (AAA, SSO)

SMB Customer Portal (SMB Admin,

SMB User)

Marketplace Portal(Public)

SaaS Provider

/Service Mgt

Customer Charging(purchase & payment)

Revenue Settlement

(SaaS Providers/Resellers)

SaaS Admin Portal (Service

Provider/Resellers)

ERP

CRM

Virtual DesktopCustom Plug-ins

Mobile Device ManagementMessaging and Collaboration

PC Data-Back-UP

Mobile Content Back-UpCloud Computing Enablement

HP SMB IVR Applications

Reseller model overview

Applications in the cloud

SaaS Services

SMB C SMB B

BB Fixed Wireless

Service Provider

OSS

Cloud Computing Services

BSS

Aggregation Platform for SaaS

SMB A

Reseller A

Integrated Reseller

Reseller B

OSSBSS

Aggregation Platform for

SaaS

Distributed Reseller

Hosted Services

Note: Distributed reseller model not yet implemented




Conclusion


HP CSE for IaaS

Introduction

Customer Case Study


Private cloudDeploy a successful private cloud

solution, from infrastructure through applications

Public/hybrid cloudAutomate key IT processes for private or public cloud environments, resulting

in one consistent approach to IT resource management

Accelerates deployment and improves management

of cloud initiatives enabling:

Application-optimized cloud

HP Cloud Service Automation Overview

Focused solution for cloud deployment

Multi-vendor integration capableBuilt on HP experience in cloud

Tailored for private, public, or hybrid

It’s all about the application

Infrastructure deployed

automatically

Applications deployed manually

Time

Time to get an application up and running could take week/months compared to hours/days for the underlying infrastructure

CostApplication may need to be reworked several times after deployment to optimize it for the infrastructure

RiskManual deployments introduce potential problems and compliance issues

What’s needed is an application-optimized cloud

Infrastructure as a Service

Application optimized cloud service automation

• Build versions right from source control for rapid development cycles

• Model complex applications in a central library for improved collaboration and quality

• Enables different teams to work on different versions, releases, apps simultaneously

• Dynamically clone VMs to support application needs

• Improve visibility by tracking and managing all VMs and physical servers from single pane of glass

• Improve control with new VMs automatically get brought under management

Virtual Machine CloningApplication Deployment Manager

Consulting & design services to speed time to adoption

HP Cloud Service AutomationReduce the time, effort and resources needed to build and operate cloud solutions

Accelerate business service delivery from months to days

Create an environment architected for rapid, reliable change

Reduce ongoing operational costs by optimizing the environment with integrated tools




Conclusion


HP CSE for IaaS

Introduction

Customer Case Study

What is HP BladeSystem Matrix?

Starterkit

EVA4400(optional)

Starter kit Expansion kit

Flexible financing for pools of instant

capacity*

c7000 enclosure infrastructurepower supplies, fans, redundant OA’s

Redundant Virtual Connect Flex-10 and 8Gb FC modules

Insight softwareAdministration Tools

Central Management ServerPre-installed on BL460c

StorageWorks EVA4400Optional version: Preprovisioned LUNs

Factory Express Integration

Implementation & Support

Add Integrity and ProLiant blade servers

c7000 enclosure infrastructurepower supplies, fans, redundant OA’s

Redundant Virtual Connect Flex-10 and 8Gb FC modules

Matrix Orchestration EnvironmentAdditional Insight Software licenses

. . .

Instantly adjust to dynamic business demands• Provision and modify complex

infrastructure in minutes, not months

Transform the economics of your data center• Double admin productivity with

payback in less than a year

Integrated by design• Built on the industry’s leading

blade architecture, pre-configured and installed by HP experts

Resource pools

Application infrastructure template

Service portal


CSP TCO Proof Points

Time

Capacity

Cost$

Energy

78% TCO reduction in consolidation from rackmount serversTriple resource utilization with built-in, on-going capacity planning 108 minutes versus 33 days for infrastructure deployment with automated, template-based provisioningGreen Operation - one Matrix rack saves 5.9 trees in cardboard!




Conclusion


HP CSE for IaaS

Introduction

Customer Case Study

Quickly bring to market a complete cloud services platform designed to enable SFR Business Team to offer IT infrastructure as a Service (IaaS) with utility-based pricing to French companies

PROBLEM

RESULTSFR Business Team business customers can take advantage of a wide selection of service on demand and state-of-the-art IT technology with predictable operating costs, less capital investment and decreased risk in new technology adoption.

SOLUTIONHP BladeSystem Matrix as the foundation for private cloud, integrated with HP Cloud Service Automation software and the HP Aggregation Platform for SaaS software

Providing cloud-based infrastructure to accelerate SFR Business

Team growth in its enterprise business that already serves 150,000

French companies

SFR Business TeamFrench Telecom

Leading First french alternative telecom operator generating new revenue by extending the advantages of cloud computing to its business customers.

Paul Corbel,

General Manager,

SFR Business Team

“Cloud services represent a major opportunity for both SFR and our business customers. HP’s cloud expertise and proven technology will help SFR become the trusted provider for a wide range of ‘as a service’ offerings.”




Conclusion


HP CSE for IaaS

Introduction

Customer Case Study

Winning drivers for Communication Service Providers

Help SMB to eliminate CAPEX investment by introducing cloud computing specific offerings

Expand IT Services portfolio by offering services in previously uncovered CSP offering area, such as compute services and storage-services.

Keep and attract enterprise customers through IT/Network service bundles – one stop shop for any service

Defend against market share erosion from over-the-top competitors

Compute Services – Benefits

HP Cloud Service Automation• Accelerates deployment and improves management of cloud initiatives by automating key IT processes for private or public cloud environments, resulting in one consistent approach to IT resource management• Enables an application optimized cloud

HP BladeSystem Matrix • Provides a pre-integrated, turnkey solution for the rapid introduction of on-demand computing services• Reduces component acquisition costs, power consumption, labour and set-up time for deployment of servers, storage and consolidated network equipment for cloud computing infrastructure.


• Enables Service Provider to define products and bundles based on “Service Templates” created by Blade Matrix and executed by Cloud Service Automation

• Ability to associate pricing, marketing collateral/descriptions to these products/bundles and dynamically launch into service provider SMB portal

• Ability to monitor usage of Infrastructure as a service by SMBs and provide relevant billing information and interfaces

• Ability for end-user to access, utilize and control Infrastructure as a service

Service Providers need Operational Excellence

Properly address customer concerns

• Security – multi tenancy threats, data in the cloud

• Availability (% per day/week/month) and resilience (time to restore)

• Performance

• Legal

• Service termination

• One responsible party

Compelling Bundles

• App store for on-line services

• pre defined bundles

• Single bill for IT and Communications services

• One throat to choke

• Simplicity

• easy to buy

• easy to use

Value sourcing

• TCO winner

• SLA fit for business critical

applications

• SLA for non-business critical

applications

• Excellence in delivery

• One responsible party

Our 4-step methodology for successful project delivery

Our proven delivery method

• Identify project goals, both business and technical

• Choose the right technologies

• Ensure a scalable solution that’s ideal for your business

• Establish a project plan

• Optimize IP and customize best practices for unique requirements

• Leverage repeatable pre-packaged services where possible

• Use internal venture capital investment process to harvest assets and project services into solution IP and intellectual capital

• Test and install technologies

• Develop user documentation and training materials

• Train users

• Measure performance

• Identify opportunities for improvement

• Recommend long-term operations plan

EVALUATE CAPTURE DEPLOY OPERATE

Our 4-step methodology for successful project delivery

Why HP for IaaS?Services-on-demand for your SMB customers

Best Vertical Integration: a factory pre-integrated set of hardware and software components

Best cloud management: Manage whole product lifecycle via automated end-user service discovery, subscription, use and billing

Joint Go To Market possibilities towards the local SMB market, using HP brand

Public/private cloud option for the generation of new revenues for the SMB market segment

Questions ?

Thank You

www.hp.com/go/CSE4CSP

HP Enterprise Business. Outcomes that matter.

Continue the conversation with your peers at the HP Software Community hp.com/go/swcommunity

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Enabling Infrastructure as a Service with HP’s Aggregation Platform for SaaS