Introducing DPS.pdf

8/17/2019 Introducing DPS.pdf

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© 2013 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Acelere seu Marketing com Apps para Tablet

Modernidade Digital | Adobe


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add covers forGQWIREDBackpackerlivingreaders digest


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SALESENABLEMENT

BRAND AFFINITY

INVESTOR RELATIONS

CUSTOMERCOMMUNICATION

RETAIL AF


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Algumas Marcas que usam DPS em seu Marketing Mobile


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O Que éDigital Publishing Suite?


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DPSCREATE

DPS: Plataforma Completa para Publicação e Marketing Digital

6

AEM + ENTREGUEE

E INTERAJA

INDESIGN

ADMINISTRE


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Interatividade Rica

Integração completa e aucom as principais redes

Vídeo, audio, slideshows, 3D,panoramas e muito mais.

Interatividade Rica REDES SOCIAIS


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Amazon Kindle Fire HDiPad (all generations) iPhone &iPod Touch AndroidBrowser AndroidPhones

Crie uma vez, publique em várias plataformas


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Avisos e Promoções (Push Notifications) – Envie notícias em Tempo

Importante para reduzir custosde reaquisição de clientes eaumentar engajamento com os

clientes.


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Integração com a Câmera e GPS

Ótimo para promoções eMarketing de Gamificação


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Customize todos os aspectos do aplicativo

Modifique todo o visual do Aplicativo.

Insira botões e links para sistemas daempresa e de apoio a vendas.

Possível integração com sistemas devenda, sistemas de treinamento e

administração de conteúdo.


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Publicação Restrita e Privada

Distribua Apps Internamentecom toda a segurança. Pode tercontrole de acesso por login esenha, além de listar quaistablets são permitidos.

Integre com os outros sistemas,banco de dados e servidores daempresa.


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Estatísticas

Baseline-level reporting

•

Application, publication,page metrics

•

Pre-instrumented in viewer; notagging required•

Extended, drill-down reporting

Advanced analysis within

SiteCatalyst

•

Develop holistic view of customeracross touchpoints•

Pre-instrumented in viewer; notagging required

•

Available to SiteCatalystcustomers


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Quais são as algumas daempresasque estao usando DPS?


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Red Bull

Brand engagement publication

engages target demographic inthe “world of Red Bull”

Videos immerse readers intothe stories, providing extendedengagement with editorialcontent on iPad and Android

Social sharing allows users toshare content on Facebook,Twitter & email


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Shell

Shell Scenarios app drivesthought leadership & brand

engagement for the oil servicescompany

Embedded HTML throughoutoffers advanced interactivity toengage stakeholders with data

& ideas


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RenaultProduct experience app allowsconsumers to explore productfeatures of the Renault Captur

DPS enabled rapid time-to-market for app – just over 4weeks from concept to AppStore launch

25% of users spend between 10and 60 minutes in the app, with

more than 40% of its userssharing content from within theapp

Multi-platform capabilitiesinclude versions for iPad, Android and Web


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Celebrity Cruises

Extends brand image of modernluxury via sophisticated digitalapp

Helps virtually transport peopleto their ideal vacationdestination with immersive,engaging content

Encourages bookings throughinteractive, rich-media app

Enables re-use of existingmarketing content, savingproduction time and cost

GE


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GE

GE Inspired app shows sales

associates the forefront of GEappliance innovations

Immersive photography andvideos inspire sales associatesand encourage them to sell GEappliances

App offers resources likeservicing information andupcoming promotions

A t I t ti


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Accenture Interactive

Created digital app that getscompelling, interactive sales

enablement materials into thehands of account executivesand prospects

Improved position as a digitalthought leader by presenting

information across devices withimmersive, engaging multimedia

Established new centerpiece forits digital marketing mix

R d J


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Raymond James

Created digital edition ofpopular publication that financial

advisors can personally brand

Implemented restricteddistribution to enable advisors tooffer personalized content toclients

Produced less expensivealternative to print publicationusing the same high-qualitycontent

S th b ’ I t ti l R lt


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Sotheby’s International Realty

Sales tool helps agentsshowcase the real estatemarketing capabilities of the

global network Allows immediate updating ofcontent so agents have thelatest, all the time

Reduced printing costs by $1M/

year, in addition to driving directROI

Affiliates can email articles fromapp as a ‘leave-behind’ forclients.

Buffalo Bills


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Buffalo Bills

Created National FootballLeague’s first digital appdeveloped by in-house creative

teamExtended the game dayexperience to fans throughoutWestern New York andworldwide

Enabled two-way conversationsamong fans and between theteam and fans

Established new way to engagefans with the Buffalo Bills brand

JP Morgan Private Bank


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JP Morgan Private Bank

Annual report for the financialservice’s firm Private Bankingbusiness is published in 9languages

Provides information aboutbanking trends, the firm, and itsexecutives to shareholdersworldwide

Tablets extend the print editionwith interactive content andreach employees in new andengaging ways

Went from prototype to applaunch in only 9 weeks

Sotheby’s


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Sotheby s

Portable tablet catalog targetshigh net worth auction

purchasersExtended base platform withcustom note-taking functionality

High-volume workflow: 300+catalogs a year

Integrated analytics revealedapp engagement, then follow-upinteraction on Web site

Why Digital Publishing Suite?


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Comprehensive, end-to-endsolution

Field proven by world’s largest

brands & publishersNative integration with InDesign/Creative Cloud & AEM

Multiplatform support (iPad,iPhone, Kindle Fire, Android,

Windows)Robust analytics & metricsreporting

Reduce costs, drive revenue &increase brand engagement

Why Digital Publishing Suite?


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Estudo da NPD nos Estados Unidos da América aponta que t

superar notebooks até 2016

Junho de 2012

Fonte: http://blogs.ne10.uol.com.br/mundobit/2012/07/05/estudo-aponta-que-tablets-vao-superar-notebooks-ate-2016/

#sthash.ual773Cm.ECqVT7dt.dpuf http://tech.fortune.cnn.com/2012/07/03/npd-apple-ipad-sales-will-surpass-notebook-sal

De acordo com um Relatório desenvolvido pelaempresa NPD, uma das mais conceituadas no

segmento de mobile, responsáveis pelodesenvolvimento de pesquisas relacionadas àconectividade, suas condições de mercado,comportamentos de consumo, tecnologia

emergente, dentre outros, em 2016 o uso dostablets vai ultrapassar notebooks.


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Estudo da Motorola Solutions da America Latina apo

vantagens do uso de tablets na experiência de compra do va

para o vendedor como para o compradorJunho de 2013

Fonte: http://www.ecommercebrasil.com.br/noticias/estudo-aponta-vantagens-do-uso-de-tablets-na-experiencia

Sob a visão do vendedor

83% dos gerentes de lojas do varejo vêem o uso do tablet no processo de venda como vantajoso, por posmais rápido e eficiente.

Sob a visão do comprador:

15% mostraram-se satisfeitos com as informações fornecidas no momento de realizar uma compra;

20% manifestaram insatisfação com a disponibilidade de vendedores e com o serviço de atendimento a cloferecem;

65% dos consumidores também acreditam que vendedores munidos de tablets melhoram sua experiênciamedida que proporcionam informações sobre os itens desejados em

tempo

real;

74% dos consumidores pesquisados concordam que sua experiência de compra poderia melhorar se os vcontassem com computadores móveis de mão com scanners e leitores de códigos de barras para verificardisponibilidade dos produtos.


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Maiores informações:

[email protected] ou 011 2307715

Documents

Introducing DPS.pdf