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6Tribes is the new venture from Anthony Rose & Ernesto Schmitt
Anthony Rose, 6Tribes CEO & Founder• Creator of the BBC iPlayer• Co-founder and CTO of
zeebox/Beamly• CTO of Altnet/Kazaa
Ernesto Schmitt , 6Tribes Chairman & Founder• Co-founder and CEO of zeebox/Beamly• Chairman of Invision (now Intel RealSense)• Co-founder and CEO of peoplesound
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6Tribes presents a new take on social media based on the concept of tribes.
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate. And it’s something that people have wanted forever.”
Seth Godin
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Unlike existing social networks, 6Tribes joins strangers into passionate groups that reflect members’ shared life choices.
6Tribes focuses on the common ground between people, rallies them around a joint idea and a place to communicate, and in so doing provides an entirely natural and frictionless way to meet, connect, and belong.
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6Tribes is a free app for iPhone
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In just two taps, with no form filling andzero onboarding friction, 6Tribes findsyour passions, interests and hangouts
The apps on your phone
Your music collection
The books you’ve read, movies and TV shows you’ve watched
Foreign cities you’ve visitedYour age, gender and current location
The places you hang out, topics you’ve posted on, things you’ve liked…
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Instantly, 6Tribes presents youwith a world of tribes based onyour lifestyle, interests and location
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Got an awks Tinder story? Eager to climb the career ladder? We're the Lena Dunham-worshipping, prosecco-drinking 20somethings braving it out in the UK's biggest cities.
My, but the travel bug has got its pointy little teeth in you, sunshine. You’ve been on the trail since you could walk (well, ish). Machu Picchu? Koh Phangang? Been there, done that. Next?
Breathe in. Health, balance, zen and happiness – you are pure as glacier water and 100% mindful, joyful – just plain wonderful, in fact. Woah, you can breathe out now.
We know our Chemex from our Aeropress, and we can get pretty intense about TDS. Join us for some pure coffee geekery.
Think all human beings are equal? Think women are human beings? Welcome, you're a feminist.
How do you do it? You always know where to find the best places. We’d get annoyed if we weren't so busy eating this INCREDIBLE BURGER OMG.
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Tribes emerge as lifestyles appear, identified through6Tribes’s data clusters and created by users themselves
Over 60 tribes at launch, growing to thousands
Your 6Tribes feed brings you a 24/7 stream of great content that’s relevantto you, from all the tribes you’ve joined.
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Meet the tribe in the Members Gallery.
The tribe will keep you in the loop and ahead of the game. And you’ll never have to scroll through loads of content that you don’t care about.
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Your status in the tribe rises and falls according to your influence and how much you contribute.
Great content = More bumps
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Beautiful design encourages conversation between tribe members and content.
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Easily post photos from your library or camera, and share directly to Facebook
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6Tribes creates a profile for each person.
Meet new people who share your Social DNA.
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6Tribes constantly finds new tribesfor you based on your location andSocial DNA match with that tribe.
From ticket releases to amazing local happenings, you’ll see it first on 6Tribes.
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Easily jump between tribes you’ve joined, discover more tribes or start your own.
6Tribes seamlessly builds on the pyramid of basic human emotional needs
Members feel and set the pulse of their tribe, delivering every day: Discovery, learning, contribution and new connections;Achievement, status, and visible recognition from the tribe
Membership of a tribe delivers belonging to a defined group that is delineated against others; friendship, community and meaning based on common purpose around a shared idea or cause
The tribe is there to encourage and reward its members for living out the potential of their ideal, surrounded by others who share it. It is the backdrop against which individual lifestyles stand out against the mass of the city
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Belonging
Growth and Esteem
Self-actualisation
6Tribes works from day one – but the power of the modelgrows exponentially as the user network grows
At scaleWalk into a bar, and 6Tribes introduces you to the 4 people there right now who are part of your tribe.
In futureTribes are generated automatically by 6Tribes through analysis of user data, spotting emerging urban lifestyle trends before they are even discovered.
On first release6Tribes connects you with your people. Tribes are generated editorially and by users. When the tribe gains members or activities are shared, 6Tribes notifies you of the pulse.
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• Major press campaign (SparkPR) targeting tech/media and consumer publications
• 100+ millennial social media influencers and brands signed up to promote, join tribes and engage in the app.
• In-app exclusive events and interviews.
6Tribes launches in the UK on May 26
other countries to follow
