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Introducing…. powerful cleaning…done naturally. Customer Presentation. Going Green…More Than Just A Trend. Green cleaning is part of a growing movement being driven by government agencies, corporations, and consumers alike. Today Green cleaning products represent $160MM (5% of total) - PowerPoint PPT Presentation
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Introducing….
powerful cleaning…done naturally
Customer Presentation
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• Today Green cleaning products represent $160MM (5% of total)
• Estimated 40%+ growth annually
Going Green…More Than Just A Trend
2007 Kline Market Estimates
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“76% of the nearly 700 procurement professionals surveyed said they will be actively purchasing Green-certified
cleaning products in the next two years.” - Scot Case, VP of TerraChoice (environmental marketing agency)
Green cleaning is part of a growing movement being driven by government agencies, corporations, and consumers alike
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Introducing Green WorksTM
First CPG company to introduce a line of green cleaning products
First new brand launched at Clorox in 20+ years
First natural cleaner with brand-building investment
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Clorox Defining Natural Cleaning
• Biodegradable, eco-friendly, no animal testing
• Made with plant-based ingredients
• Avoidance of petrochemicals
• Primary and secondary packaging is recyclable
o Coconut-based surfactantso Corn-based alcoholo Citric acid o Lemon oilo Filtered water
Reduced Impact On Human Health and the Environment
We have taken a leadership position with the Green Works™ launch in defining natural to mean:
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Green Works™ DfE Certified
• DfE (Design for the Environment) is an EPA program promoting “green” chemistry/processes
• Green Works™ products certified by DfE*
*Natural bathroom cleaner not recommended for certification due to presence of glycolic acid
Clorox has chosen to partner with the EPA to take a leadership role in defining natural standards
Note: At the present time, Green Seal commercial certification requires concentrated products and Green Works™ products are primarily RTU
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Green WorksTM Really WORKS!
59/41 Preference
55/45 Preference
55/45 Preference
57/43 Preferenc
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50/50 Parity
BASES STM and Blind In-Home Use Test June 2007
First natural cleaner that works as well as traditional cleaners
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Green WorksTM Really WORKS!
Outperformed other commercial “green” cleaners
Clorox lab test results showing statistically significant difference against standard industry soils (floor soils, soap scum)
Envirocare Spartan
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Customer Testimonials Encouraging
“The cleaning staff are raving about these green products. We are very interested in this product line.” (NGS Building Mgmt)
“ Would definitely switch over to the Glass & Surface Cleaner today. If people get just one try, they will buy it. (Director of Operations, Kroger)
“ It really removes the whole dirt. When you clean, it’s really clean because it leaves the “cricket” sound (it squeaks).” (Claremont Resort & Spa Housekeeper, GSC)
“It really worked good, like real Windex. I would definitely use this.” (Madera Healthcare)
“These products work so much better than what we are using today. Makes the other stuff look like water.” (Day Porter, Port of Oakland)
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Green WorksTM Joins Powerful Line-up
Traditional Cleaning Trusted performance
Natural Cleaning Reduce impact on
environment
The Clorox product portfolio offers cleaning and disinfecting solutions for a wide range of customer needs
Cleaning and Disinfecting
Reducing spread of germs
Cleaner World. Healthier Lives.™
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Sales Support
Sales ToolkitMedia/PR Promotion
Selling Story Sell Sheet Brochure FAQ’s
DSR/end-user 90-day promotion
Industry trade pubs National magazines CEO media tour
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Green Works™ Positioned to WIN
Leadership position in defining natural
Cleaning performance equal or better than traditional cleaners
First mover advantage – First national “Green” product launch
Endorsed by Clorox…from a name people trust to deliver the highest standard of clean
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