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Intro to Social Media
Jack Ogilvie
Social Media
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KEY: Google – RED | Facebook – Blue | Numbers listed in 1000s of visitors
Success on Facebook
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Goal of Facebook Generate traffic
Transition relationship from Facebook to Website to Store
How to transition traffic? Post, Post, Post
Networking
Advertising
Post offers that are trackable Promo codes
Coupon redemption
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“Fan” not “Friend”
Fan page has “like” button
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Get more traffic for the same spend Facebook - $0.95 - $1.56
Google - $2.50+
Target customers with demographic segmentation
Geographic location
Age
Education
interests
Network with geographically close businesses
via “like”
“Scratch my back and I’ll scratch yours” Promote other businesses that are on Facebook
In return, they will promote you
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Create an account
Add followers
Twitter search
Find top users
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Twitter - Best Practices
• Promote other businesses
• Communicate with followers via @reply
• Tag keywords with hash tags
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Get Ranked on Google Maps
Google Maps drives in-store sales
Williams Ski and Patio– Highland Park, IL
– Ski & Patio shop
– Google maps rankings drove 55% increase in in-store sales
How can Radiant help?
Free SEO Consult
Complete & detach last page of handout
Questions
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