Internship Report with Dr Chong Part

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UNIVERSITI PUTRA MALAYSIA

FACULTY OF MODERN LANGUAGES AND COMMUNICATION

FOREIGN LANGUAGE DEPARTMENT

BBC 4901

LATIHAN INDUSTRI

TITTLE:

INTERNSHIP REPORT AT

DURIAN FM, PETALING JAYA, SELANGOR

NAME : TAN YU QIAN

NO MATRIC : 1634063

PROGRAM : BACELOR SASTERA BAHASA ASING PENGKHUSUSAN

BAHASA MANDARIN

LECTURER : DR CHONG FAH HING

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Content

PAGES

1.0 Introduction of Organisation

1.1 Organisation 3

1.2 Background of the Organisation 4

1.3 Objective Organisation 5

1.4 Mission and Vision Organisation 5

1.5 Function of Organisation 6

1.6 Chart Organization 7

1.7 Conclusion 9

1.8 Background of Main Task (Latar Belakang Tugasan Utama) 10

1.9 Plan of Main Task (Perancangan Tugasan Utama) 11

1.10 Execution of Main Task (Pelaksanaan Tugasan Utama) 12

1.11 Valuation of Main Task (Penilaian Kemajuan Tugasan Utama) 14

1.12 Problems/ Suggestion (Masalah /Cadangan) 14

2.0 Activities for Industrial Training

2.1 Unit 15

2.2 Main Activity 15

2.3 Problems and Challenges Facing 19

2.4 Conclusion 19

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3.0 Conclusion

3.1 Lessons 20

3.2 Suggestion 22

3.3 Conclusion 22

4.0 Attachment 23

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1.0 Introduction of Organization

1.1 Organization

I had chosen Durian FM Sdn Bhd for industrial training programme. Durian

FM Sdn Bhd is a company that offers Internet-based multimedia, advertising,

publicity, consultant and event management services. The company also

operates Chinese language-based Internet radio, Durian FM in Malaysia. The

company was incorporated in 2011 and is based in Malaysia. This year,

Durian FM Sdn Bhd operates a new station which is DurianAsean, an English

based Internet radio. Soon, Durian Fm Sdn Bhd will offer a Malay

language-based Internet radio name Durian Nusantara. However, the place I

done my industrial training programme is the Chinese language-based

Internet radio, Durian FM.

Durian FM located at Petaling Jaya, the address is No.35-2 Jalan 20/14,

Section 20, Taman Paramount, 46300 Petaling Jaya, Selangor. The official

website is http://www.durianfm.com. The contact number is 03-78650057.

The person who supervises my whole internship programme is Essel Yap, the

media producer and also disc jockey of Durian FM.

http://www.durianfm.com/

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1.2 Background of the Organization

The use of the Internet is growing at a tremendous rate. Internet penetration

worldwide is very close to the one billion users mark. Nevertheless, during

the past ten years, the Internet has become a very important distribution

mechanism for audio and video streams and files. Online radio is a relatively

recent phenomenon. Audience statistics show that internet radio is

increasingly popular, especially among young people and users in offices.

Traditionally, audio programs have been available via dedicated terrestrial

networks broadcasting to radio receivers. Now, radio receivers are no longer

only dedicated hi-fi tuners or portable radios with whip aerials, but are now

assuming the shape of various multimedia-enabled computer devices. Radio

listeners no longer need to tune into the AM FM channel!

Durian FM is an idea of an online radio through the internet 24 hours a day

with live DJs and many sort of pre-recorded radio programs. This radio

station can be listened from any part of the world as long as they have an

internet connection. Durian FM plays a role to give out information on

political views, latest news and entertainment without censorship and never

been heard before on normal conventional radio stations. Our aim is to offer a

mixture of positive and uplifting discussions, chat and music, highlighting all

that is relevant to our local community. Our broadcasts are all streamed live

via its website and rapidly developing an online listener base in many states

around the country.

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1.3 Objective Organization

These are main objectives of the radio station:

I. To promote democracy & human rights

II. As a new field to spread out information and latest news without censorship

III. To reach youngsters throughout the country

IV. To create new, different and intellectual communities

V. Broadcasting programs which we don’t hear on conventional radio stations

VI. Giving the underground/indie music scene a new platform

VII. To update and share the latest knowledge and technology

VIII. To arouse the people’s attention on various local, regional and international

issues

IX. To promote understanding, communication and love across different races

X. Helping audiences to enjoy and appreciate different cultures of other people

XI. Fulfilling the needs of broadcast journalism

1.4 Mission and Vision Organisation

Durian FM may appear in its early involvement as a new concept online radio

to promote human right, freedom of speech as well local music. According to

the founders, Durian FM aims to be a phenomenon in this country where we

will implement each of our planning for both short and long terms step by

step.

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For our short term target, Durian FM takes a step ahead by creating

online nutritional programs with obviously local style. We expect to attract

600,000 regular audiences after 6 month’s operation. Our main marketing

tools will be Facebook, blogs, email and SMS. Talking and commenting on

politics and current issues will be our main programs of all languages.

1.5 Function of Organisation

As I mentioned before that, Durian FM is an online radio. Listeners have

to log on to www.durianfm.com, and then the radio will automatically start on

a streaming basis. You will get to listen to the radio in no time, no setup and

software needed! Durian FM supports up to 60000 listeners simultaneously

and may be increased depends on server rental rate.

The website is mainly to spread out static information, such as updates, news,

pictures, programs etc. All you need to do is to leave the browser open and

you can continue to do other things while listening. The browser won’t affect

any other work.

The main programme of Durian FM is Soaring Pegasus, which narrate

and debate the hot topics and current issues of Malaysia. Durian FM supports

and broadcasts political reviews, various human right and activism content.

Besides, it provides 24 hour non-stop music playback and DJ programs. The

contents may include community service messages, updates on events and

activities, hosted programs with guests and other related ideas. All contents

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are screened by producers and aimed to boost spiritual and motivational part

of listeners. There is no any political party or political force standing behind

the radio. The target audiences of Durian FM are youth like Indie music fans

or interest Club and worldwide Malaysians, activist like politician, local

musician, singers and song writers, internet surfer like media, government

servants and overseas observers. Durian FM also targeted Intellectual people,

housewife, students and also vehicles users.

1.6 Chart Organization

1. PRODUCER

Producers control whatever song or program which is being broadcasted. They play

roles as production directors. Producers screen and select appropriate materials to be

broadcasted. A producer also approves or rejects proposed content/program and sets

the direction of the radio.

Executive Director & Founder

Jamaluddin Ibrahim

Content Developer

Essel Yap

Webmaster Ma Yan Yan

Disc Jockey

Jamaluddin Ibrahim

Essel Yap Ma Yan Yan

William Xiao Qing

Technician cum

Studio Manager

Koh Tze Yang

Interns Tan Yu Qian (23/6/14-22/8/14)

Producer Jamaluddin Ibrahim

Essel Yap

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2. CONTENT DEVELOPER

This person is in charge of developing and creating radio programs. Programs are

arranged and planned according to listener’s desires and public needs. Program

proposal are to be presented to producers for approval.

3. WEBMASTER

This person is in charge of all issues which are related to maintaining the main website.

Webmaster updates website with latest news, information and reviews, monitoring

performance of website and controlling inputs from surfers if necessary. Webmasters should

be available for any sudden updates and works on flexible hours.

4. DISC JOCKEY

DJ is the front line of the radio station. Becomes the icon of the radio station and works on

flexible hours. DJ will be hosting programs and makes the program interesting. DJ plays a

huge role in attracting listeners. Durian FM has a team of 40 DJs for its trilingual programs in

which female and male stand half. DJs piece together fluid radio programs along with

entertaining their audiences with funny or insightful comments in between songs. DJs are

responsible for selecting, cueing and timing music, announcing artists, keeping track of traffic

reports, weather reports, breaking news, playing recorded commercials, announcing live

commercials, talking on the phone, taking requests, and keeping the station's log. DJs also do

a lot of work with producing programming and public relations.

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5. TECHNICIAN cum STUDIO MANAGER

Technician will monitor all machines used by Durian FM. Due to wear and tear, some

machines will malfunction suddenly and technician would be the one to solve the problem

and take action. Technician will also perform all recording and audio duties while acting as

the studio manager and monitor usage of studio and equipment’s. Studio manager will be

dealing with administration duties and taking care of the whole premise.

1.7 Conclusion

Durian FM is a small radio station with 4 full-time staff, 2 part-timer, and 1 intern that

is me. Thus, every individual plays important role in our company. We have to work

independently since we have limited man power. However, when one of us finish

his/her job, he/she will come and help those who haven’t finish their job. We always

help each other. These provide me chance to learn lot of different things. For the job I

have done, I will give further explain in part 2.2.

In conclusion, Durian Fm is a suitable company for B.A. Mandarin students.

Industrial training in Durian Fm is a good experience for me because I had the chance

to try what I requested, and new job that I have never try before. Moreover, internship

in Durian Fm not only focus on technical skills but also soft skills such as

communication skills, and time management skills.

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1.8 Background of Main Task (Latar Belakang Tugasan Utama)

I. Data Key In and Management

This task is mainly to keep a record about who has become our talk show guest and

what topic we have narrated, discussed and debated.

II. News Selection

This task is to select news that we are going to review in ‘Soaring Pegasus’ News

Review Show.

III. Topic Description

The description is wrote as the preview for the ‘Soaring Pegasus’ Talk Show that are

coming soon and to publish on our official website.

IV. Guest Invitation

Guest is invite to on air in our ‘Soaring Pegasus’ Talk Show

V. Audio Editing

This task is to make an audio link, so that the listener who missed our show can easily

access to the link to replay it from our website

VI. Web Poster/ Banner Creating

The web poster /banner is create as the preview for the ‘Soaring Pegasus’ Talk Show

that are coming soon and to publish on our official website.

VII. Indoor and Outdoor Photo Shooting

The photo we shoot is use as web publicity in our official website.

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1.9 Plan of Main Task (Perancangan Tugasan Utama)


This task can train interns to know more about the background of the show and

programme of our radio station.

II. New Selections

This task can raise intern’s sensitivity to current issues that happens in local and

international.


This task encourages interns to research and study more in the current issues that

happens in local and international. In the same time, it also train student in Chinese

writing skills.


This task allows interns to learn how to communicate people with different

background, age and identity.

V. Audio Editing

This task provides a chance for interns to learn how to edit audio using audio editing

software.


This task provides a chance for interns to learn how to create, simple designand photo

edit using Adobe Photoshop.


This task provides a chance for interns to learn photo shooting skills.

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1.10 Execution of Main Task (Pelaksanaan Tugasan Utama)


There are 2 task I do for data key in and management. Firstly, it’s the guest list key in.

I have to key in the name and the contact details of every guest that has attending our

‘Soaring Pegasus’ talk show. I have to categorize the information according to the

background of the guest, for example politician, professionals, peoples from NGO and

so on. Secondly, it’s the reference sources key in. I have to rearrange all the Chinese

old newspaper according to date, then cut out those important and highlighted

news, categorized all these according to the topic code provided, in the same time

label the date, page and the source of each clipping.

II. New Selections

Before the show starts at 8am, we have to browse through today newpaper, discuss

what news to review in the show later. We will circle the headline of the news we

chose.


Once the topic for coming show has confirmed, I have to do research on that topic

and write a draft of topic description with 150 -200 words. After my colleague checks

my draft, the description will publish in our official website, as a preview for the

coming show.

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I have to contact guest to our coming talk show based on the type of topic in the

coming show. The guest is either reject, on air via phone or Skype connection, or

come to our studio themselves. I have to create interview question and email to guest

that request for it.

V. Audio Editing

I need to remove the commercial and song from the recording show track using Cool

Edit Pro software for audio editing task.


I need to insert a related background, the photo of guest and details such as title of the

topic, name of guest, job position of guest, date and time of the show, using Adobe

Photoshop for creating a web poster/ banner.


Whenever there is a guest come to our radio station, or having outdoor duty, I have to

help in photo shooting.

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1.11 Valuation of Main Task (Penilaian Kemajuan Tugasan Utama)

The scale of valuation is 5 for excellent, 4 for good, 3 for intermediate, 2 for weak and

1 for very weak. Valuation has done by supervisor based on 2 categories, which is

characteristic of intern and performance of intern. For characteristic, I obtained 3 for

communication ability and get along with colleague ability, while 4 for working

discipline. For performance, I obtained 3 in working knowledge and creativity, while

5 for responsibility. Overall, I got 21 in total. The full mark in valuation is 30.

1.12 Problems/ Suggestion (Masalah /Cadangan)

I have face problem in accommodate with the task given at first. However, practice

makes perfect, task has no longer tough for me after I have master the skills needed.

However, I’m still want to suggest that students must prepare themselves well in term

of technical knowledge and soft skills needed before they go for practical training so

that they can learn new knowledge and gain experiences without any problems in

working environment.

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2.0 Activities for Industrial Training

2.1 Unit

As I mentioned in part 1.7, Durian Fm is a small radio station with 6 staff and

an intern, hence I don’t have a fixed unit or department. I participated myself

in almost every job they do and gain knowledge from every different job I did.

2.2 Main Activity


There are 2 task I do for data key in and management. Firstly, it’s the

guest list key in. I have to key in the name and the contact details of

every guest that has attending our ‘Soaring Pegasus’ talk show. Since

this task has been neglected for 2 years, I have to key in all the name

and contact details of guest that attend our show from June 2012 until

the recent one based on the daily program check list (Figure 4.1) or

the name card of the guest (Figure 4.2). This task is not an easy task, it

wasn’t merely key in all the details into Microsoft Excel sheet (Figure

4.3), I have to categorized the information according to the

background of the guest, for example politician, professionals, peoples

from NGO and so on. Secondly, it’s the reference sources key in. This

task also been neglected for years. In this task, I have to rearrange all

the Chinese old newspaper from year 2011 to recent according date

(Figure 4.4 and 4.5, then I have to cut out those important and

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highlighted news, categorized all these according to the topic code

provided (Figure 4.6), for example code A is for politic issues, B for

social issues, C for education issue, D for race and religious while E

for environment issues. Below each alphabet, there are also a series of

number that narrowed and specific the issues, for example A08 for

corruption, B05 for youth, D02 for HUDUD and so on. Besides doing

categorization, I have to jot down the date, page and the source of

each clipping (Figure 4.7).

II. New Selections

The first job I did every day is news selection. Since ‘Soaring Pegasus’

news review show will be aired on 8am, so the first thing I did when I

reach office at 7.30am is select news (Figure 4.8) for the ‘Soaring

Pegasus’ news review show (8am – 9am). Although I’m not the DJ in

the show, I’m still joining them in this half hour to browse through

today newspaper and discuss which news to be review in the show.


For the second hour of ‘Soaring Pegasus’ (9am-10am), there will be

a talk show, guest will be invite for the show to narrate, discuss or

debate the hottest topics recently. But before that, I have to do

research on the topic there are going to be on show, then prepare a

150-200 words description for the topic (Figure 4.9). This description

will be post in our Facebook page as a preview for the talk show

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(Figure 4.10).


Politicians, government officers and NGO representative would be

invited to our ‘Soaring Pegasus’ talk show. It’s my job to contact

relevant guest to each topics. Some of the guest will reject our

invitation, some of the guest will choose to on air via phone or Skype

connection, some of the guest will come to our studio themselves

(Figure 4.11). Besides that, some of them want interview question to

decide whether want to be our guest or not. For this case, I have to

prepare interview questions and email to them before request them to

be our guest (Figure 4.12).

V. Audio Editing

Once we finish ‘Soaring Pegasus’ show at 10am, the next job we will

do is audio editing for ‘Soaring Pegasus’ show. The purpose we do

this is to make an audio link, so that the listener who missed our show

can easily access to the link to replay it from our website (Figure

4.13). . This audio editing task wasn’t that complicated, all I need to

do is remove the commercial and song from the recording show track

using Cool Edit Pro software (Figure 4.14).

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This is our daily job after too. We have to a poster/banner as a

preview for tomorrow talk show. The poster creating is simple; all I

need to do is insert a related background, the photo of guest and

details such as title of the topic, name of guest, job position of guest,

date and time of the show, using Adobe Photoshop (Figure 4.15).


Whenever there is a guest come to our radio station, I have to take

photos for them and fellow DJs (Figure 4.16). Besides that, when we

have an outdoor duty, I will help in photo shooting too (Figure 4.17).

These photos are use as web publicity in our official website.

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2.3 Problems and Challenges Facing

When I first came to Durian Fm, I felt very nervous because I do not have any

working experience in mass media field, being in the radio station working

environment is a totally new experience for me.

In data key in and management job, there are guest or organization

background that I didn’t know well, I have to find the information, mostly by

surfing internet to understand it well before I categorize it, this make me

doing my job very slow. But I learned a lot while finding information.

In topic description, there are several issues I don’t know, especially those

related with economic such as GST (Goods and Services tax), TPP

(Trans-Pacific Partnership) and so on. This makes me facing difficulties when

writing topic description. But I learned a lot during research, furthermore my

colleague willing to lend me books to study the topic I’m week, I gain lot

knowledge while writing topic description.

In audio editing and web poster/ banner creating, I was very weak at first

since I seldom use Adobe Photoshop and I never use Cool Edit Pro software

before. But practice make perfect. I can handle it after few times using.

2.4 Conclusion

As conclusion, the industrial training programme has brought me with a brand

new experience. I have study a lot in 2 months of industrial training programme

and have built my confidence to work in this field in the near future.

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3.0 Conclusion

3.1 Lessons

Throughout my internship at Durian Fm, I learnt a lot of things including

technical skills and also soft skills that are needed for future undertaking. The

lessons I learnt include use of new software, importance of preparation,

importance of communication and importance of time management.

a. Use of New Software

During my internship, I have learnt how to use Cool Edit Pro software

to edit audio. I found that it is not very hard to master, plus it has more

function compare to the MP3 Cutter and Editor software I’m familiar

to before that. I also learnt how to use Adobe Photoshop too, although

it is hard at first since I seldom use it, after I use for few times, Adobe

Photoshop is no longer tough for me.

b. Importance of Preparation.

While participating in writing topic description, I found out early

preparation is very important. It happened to me where I realized I’m

facing difficulties in writing a topic description since I don’t have the

background knowledge of related topic. I write spontaneously during

my first topic description and I received negative comments from

colleagues. After experienced the first description, I gathered opinions

from my colleagues and do more research on the topic before I write

the description.

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c. Importance of Communication.

During the industrial training, I realized the importance of

communication within colleagues. It’s a must for the new intern like

me so that all tasks can be completed smoothly. Without a proper

communications, conflicts might happen. Colleague may not

understand what the problem I met or I do not understand on the

explanation from my colleague. But luckily colleagues and staff in my

company are all nice and generous. I had a great time communicating

with them. Besides, I was encouraged to present my opinion and

suggestion to my colleagues regarding to the recent issues and news. It

turns out that things are working faster and better within our team.

Besides that, I learnt the importance of communication in guest

invitation too. When my first times giving a phone call to a datukships

politician, I didn’t realize I forgot to address him as Datuk. This can be

seems are disrespect for that politician. However, I have improved it

after that.

d. Importance of Time Management.

Working in mass media field is always a race with time, hence time

management is very important, especially when I do news description

and creating web poster/ banner. I must complete both of the tasks as

soon as possible so that web publicity can run smoothly. If I keep

procrastinate until the last minute, the publicity will not works

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perfectly and we will lost a lot of listener. Besides that, audio editing

have to complete as fast as possible, otherwise our loyal listeners will

complain for the late of online replay.

3.2 Suggestion

In my humble opinion, industrial training is a must and very important course

for every undergraduate student, however 2 months industrial training period

for B.A. Mandarin student is too short. There are many knowledge and skills

that I haven’t learned yet due to short training period. We have to admit some

of the skills need longer time to learn, for example language skills in on air

show and produce a quality on air show. 2 months is too limited to fully

understand the operation of workplace.

Besides that, I realize the knowledge I learnt in classroom is not enough to

apply in workplace. I think university should increase more classes regarding

to general knowledge and solving workplace problems, instead of learning

only theory.

3.3 Conclusion

In conclusion, students must prepare themselves well in term of technical

knowledge and soft skills needed before they go for practical training so that

they can learn new knowledge and gain experiences without any problems in

working environment and communications in different people and ages.

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4.0 Attachment

Figure 4.1 Program Check List Figure 4.2 Guest Name Card

Figure 4.3 Guest Lists That I Created

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Figure 4.4 & 4.5 Old Newspaper That I Managed

Figure 4.6 Topic Code

Figure 4.7 Clippings

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Figure 4.8 We Circle The News We Select For The News Review Show

Figure 4.9 Typing Topic Description Draft

Figure 4.10 Topic Descriptions in Our Facebook Page

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Figure 4.11 YB Gan Ping Sieu Live In Studio

Figure 4.12 Interview Question to Our Guest

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Figure 4.13 Replay Audio Link In Our Official Website

Figure 4.14 Edit Audio Using Cool Edit Pro Software

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Figure 4.15 One of the Web Poster/ Banner I Create

Figure 4.16 Guest and DJ Photo Shooting

Figure 4.17 Outdoor Photo Shooting

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Figure 4.18 My Office Desk

Figure 4.19 & Figure 4.20 Durian Fm Office Environment

Documents

Internship Report with Dr Chong Part