Marketing Internship under

Dr. Sameer Mathur

Anurag Jain, NIT Allahabad

Module One

AT MAKING PRESENTATIONS (from eminent PRESENTATION GURUS)

Jesse Desjardins -Things not to do while making a presentations

Too much INFORMATION

Not enough VISUALS

Horrible QUALITY

VISUAL vomit

Lack of PREPERATION

But the Most important part is STORY-TELLING

Something from Garr Reynolds

Prepare

Design

Deliver

Module TwoModule Two

Was all about this book

Also called “The Bible” of marketing

Learnt the basic concepts ofMarketing Management

Concepts about:

What’s

Marketing Strategiesin 21st Century

Changes due to digital age

Consumer’s needs, demands, value & satisfaction

Identifying & Creating demands, target specific segment

Holistic Marketing-Everything matters in Marketing

How to design & manage services

About Customer Relationship Management

Communicating and Deliveries to Customer

Brand Positioning

About Going Global

Module ThreeModule TwoModule Three

Reviewing and Analysing case studies

3 case studies covering entirely different spheres

The Case Studies

The Springfield Northeasters

Goodyear The Aquatred Launch

Mountain Man Brewing

Company

What’s the case-A detailed reading

Understanding situation

Finding the Problem

Making Assumptions

Solving the Problem

Finding Alternatives

Making a Conclusion

Module FourModule TwoModule Four

Analysing

Articles

HBR Article“Advertising’s New Medium:

Human Experience”

Lots of non-useful advertisements these days

They’re at TV, radio, print, mobile devices, displays, ATMs, and information kiosks to taxis, trains, buses, elevators, gas stations, bars, restaurants, and subways

In Short- EVERYWHERE, just like the divine

But Most people ignore or try to avoid them

People should be approached strategically, not blindly

Advertising should focus more what it does for consumers

Four domains for approach

The Public Sphere

The Social Sphere

The Tribal

Sphere

The Psycholo

gical Sphere

The Public Sphere- Targeting when people are idle

The Social Sphere- social interactions twisted with advertising

The Tribal Sphere- creating consumers’ identification with focussed groups

Royal Enfield Bikers Group

The Psychological Sphere- Putting things into People’s Emotions

Placing Ads in the Spheres

Define objectives first from

a consumers’ point of

viewTarget the campaign to create value for consumer

s

Test, listen, and adjust ads

to improve

the customer experienc

e

Evaluate an

expansion strategy

Constantly look for ways to refresh

the message

DISCLAIMER•Created by ANURAG JAIN, NIT ALLAHABAD, during an internship by Prof. Sameer Mathur, IIM Lucknow.•www.IIMInternship.com