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dwayne-alicie
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Analysis: @PUMA
• Simple but interesting photos and design
• Echoes current campaign
• Engages by tweeting very frequently
• Holds contests that also drive tweeps to other online properties
Strategies and Tactics: @PUMA
• Engages in cause marketing – partners to fund breast cancer research
• Engages by retweeting and making use of photos
from puma.com
Meet SF-MEX: an original blog! Design
Strategies
www.sfmexfood.blogspot.com
• Make money by advertising between posts and in sidebars.
• Book shelf links to various Mexican cooking books.
Strategy• Simple,
clean layout
• Original photo for header
• Background is original photo of salsa
• Truncated post format to achieve two posts above the fold
List in multiple store categories◦ Food and Drink◦ Navigation◦ Travel
Features and Benefits◦ No-hassle GPS-enabled map to
nearest Mexican restaurants◦ Direct link to blog’s twitter feed◦ Links to other web sites
Raise revenue by allowing ads
MOBILE APP: SF-MEX TO GO
SF-MEX MOBILE ICON MOCKUP