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Brief summary on how to manage e-projects successfully. Basic steps and key factors to manage any Internet project, from a website to an intranet from the point of view of the Marketing Professional. This brief presentation is a summary of an available Training Programme.
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07/12/2009 Jordi Riera 1
Choosing and Managing e-Projects Sucessfully
Choosing and Managinge-Projects successfully
by Jordi Riera
07/12/2009 Jordi Riera 2
Choosing and Managing e-Projects Sucessfully
-What is an e-Project
-Actual situation
-Key factors
-Conclusions to be successful with your e-Project
CONTENTS
07/12/2009 Jordi Riera 3
Choosing and Managing e-Projects Sucessfully
WHAT IS AN E-PROJECT?
-An e-Project is a technological infrastructure that is able to guarantee themanagement of people, processes, and contents.
-An e-Project is a platform (business solution) adapted to each specific need andintegrated in the company.
- e-Projects help companies to communicate (internally (e.g. BPM) and/orexternally) to empower collaboration and dramatically increase productivity(transaction costs).
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Choosing and Managing e-Projects Sucessfully
ACTUAL SITUATION (Spain)
Fasteconomic
growth
Newtechnologies“going digital”
Change
New demand& supply
07/12/2009 Jordi Riera 5
Choosing and Managing e-Projects Sucessfully
KEY FACTORS-Internal necessities and resources
-External necessities
-Sell it!
-Supplier selection & the solution theyoffer
-TEAM
-Terms and Conditions
-Strategic customer
-YOU
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Choosing and Managing e-Projects Sucessfully
KEY FACTORS - IDENTIFYING PROCESSES
Internal necessities
-Identifying your business processes
-Thinking on the necessities of thedifferent departments
-Thinking on the global necessities ofthe company
External necessities
-Identifying your external agents(consumer, shop, distributor, supplier)
-Describing each profile.
- Thinking on the necessities of theagents.
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Choosing and Managing e-Projects Sucessfully
KEY FACTORS - IDENTIFYING PROCESSES
How can the solution add value internally?How can the solution can add value externally?
Depending on the necessities and the mission of the project, it can be appliedinternally and/or externally.
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Choosing and Managing e-Projects Sucessfully
KEY FACTORS – SELL IT!
-You have to sell the project internally! In order to be accepted!
-Focus on the advantages it is offering andwill be offering in the future!
-Can we quantify these advantages? Costssavings? Potential customers? processesoptimization?
-Showing 3-4 options to your manager! Theone you think that is the best option must be the second most expensive!
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Choosing and Managing e-Projects Sucessfully
AND NOW…
Any project has to be aligned to the corporate strategyExamples:What are going to be my future necessities?Am I going to need an intranet? Extranet?Am I going to need to sell on-line (e-Commerce)?
Thinking in the long-term!
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Choosing and Managing e-Projects Sucessfully
KEY FACTORS – IDENTIFYING PROCESSES (examples)
Internal necessities
-A distributor makes an order andsends an e-mail to the exportdepartment. Export department has tointroduce to the ERP the order, andcheck if there is the stock and deliverytime.
Solution: a website with a usernameand password where the distributor can make the order and the stock isverified on-line, the order is made directly to the ERP.
External necessities
-A consumer when he wants to be informed for a product has to go to thePOS.
Solution: a website showing all theproducts, and the consumer can seewhere he can buy the product, or askfor a sample, catalogue, etc.
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Choosing and Managing e-Projects Sucessfully
KEY FACTORS - SUPPLIER SELECTION
-How do I select a supplier to develop my e-Project?
SELECTING 3-5 SUPPLIERS
+BRIEFING
+ CONTEST
-Defining the business necessities
-Supplier searchInternet (specialised web sites)LinkedinContacts/NetworkingSpecialised consulting companies
-The solution they offer.
-Analysing their clients, size? calling them?
-TEAM and location.
-Showing your necessities (BRIEFING) + Deadlines
-Date for the contest and decision making
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Choosing and Managing e-Projects Sucessfully
KEY FACTORS - THE SOLUTION THEY OFFER
-Ask them for a demo! Touch it before buying!
-Growth of the solution (new functionalities in the future?)
-Modules?
-Flexibility vs Ease of use.
-Do we have to pay an annual license?
-Need of programming? NO!
-Compatibility (With actual ERP?)
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Choosing and Managing e-Projects Sucessfully
KEY FACTORS - THE TEAM (the supplier team and your team)
-A key success factor.
-Motivate them!!! Have a meeting with them and show them your passion!
-What makes a project successfull is a team.
-What is the cost of the Maintenance of the Application?
-New developments? Costs? Do not get locked with the supplier! Be independent
-Defining Conditions. Read everything! Be careful
KEY FACTORS - TERMS AND CONDITIONS
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Choosing and Managing e-Projects Sucessfully
KEY FACTORS - STRATEGIC CUSTOMER (Let’s share the success!!)
-If the project is a success…
I will be your speaker!I will allow you to put your logo to bring
new customers to you.I will allow you to be your “testimonial”We will send a press noteWe will be partners
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Choosing and Managing e-Projects Sucessfully
-A project cannot be successful…
If you are not motivated.If you do not collaborate.If you do not work.If you do not motivate your and their people.If you do not think in long-term strategies.
KEY FACTORS - YOU
You have to manage
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Choosing and Managing e-Projects Sucessfully
CONCLUSIONS
-To manage an e-project successfully:
Looking for knowledge on the Internet or paying for it.Thinking in the long term strategy.Selecting the right supplier.Knowing the solution.Becoming an strategic customer.Motivation of the team.
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Choosing and Managing e-Projects Sucessfully
Thanks for your attention!
Contact information:Jordi Riera
Cell. +34 606 557 695e-Mail. [email protected]