New Zealand business

MacPacNew Zealand businessKey sectors:AgribusinessBiotechnologyMining

AgribusinessFarming experticeHigh quality food production, meat and dairy

Temperate climate, natural environment & disease free animalsCows and sheeps, 35 & 5

Seasonal grass growthBiotechnologyHuman health researchAnimal research Agriculture

Genomics and processes

Bioactive ingredients:Native sourcesManuka honeyWound-care productsBlackcurrantsAvocadoSkincareMiningSome big major playersWell developed supply chain sector in miningSpecialised in:Site security solutionsDesign and fabrication process equipmentEconomic data Australia19th largest importer/exporterChina largest export market (28,1% of total)China largest import source (14,4% of total)Australia owns 16% of the worlds fishing resources Worlds largest wool producer and exporterDemographic facts Australia National language: EnglishPopulation: 23,4 millionLife expectancy Total population: 81,9 years Man: 79,48 years Woman: 84,45 yearsGDP Total: $1.525 trillion Per capita: $67.722 2.5% average growth last 5 yearsUnemployment: 5.2%Inflation: 1.8% The company MacpacRebrandingMarketingOperations and logistics Offshore partnersRebrandingAssociated with hardcore adventurers SpecialistSmall marketThey had to do something!MarketingMarket was changingChanged focus from functionality to designEmployed brand managerMore investments/promotionsShow more of New ZealandMore sales trough retailers

Operations and logisticsChanging the operation plan

Continually stock monitoring

A global companySalesThe whole sales team is from New Zealand

Expensive travel costs

Competitors