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INTERNATIONAL HOSPITALITY
MANAGEMENTA DOUBLE DEGREE FROM
FERRIÈRES AND SKEMA BUSINESS SCHOOL
A DOUBLE MASTER DEGREE FOR ONE OF THE WORLD’S MOST DYNAMIC INDUSTRY SECTORS
MSC IN INTERNATIONAL HOSPITALITY MANAGEMENT
SKEMA Business School and Ferrières, the School of French Excellence, are combining their expertise in the fields of luxury,
gastronomy and tourism by offering a unique double degree programme.
SKEMA Business School’s international outlook, spirit of innovation and academic rigour joins the operational know how
of Ferrières, a respected hotel school
The teaching methodology combines real life projects and contemporary management theory
The Ferrières campus features a variety of hospitality outlets - an established event venue, two restaurants and one conference hotel
and students are immersed in the world of hospitality
A strong, global network of companies and organisations in hospitality as programme partners
The programme directors both have extensive practical knowledge of the worldwide hospitality industry
In addition to the double MSc degree, students will have the opportunity to obtain the professional Certification in Hotel Industry Analytics (CHIA)
A double master degree 3
SKEMA BUSINESS SCHOOL,THE SCHOOL OF KNOWLEDGE ECONOMY
AND MANAGEMENT
SKEMA BUSINESS SCHOOL
SKEMA Business School is a global business school with six campuses on four continents - Lille, Paris and Sophia Antipolis in France, Suzhou in China, Raleigh in the USA and Belo Horizonte in Brazil.
SKEMA is among the one percent of business schools worldwide with the triple accreditation EQUIS, AACSB and AMBA.
The school is the fulfilment of an ambitious plan: to establish a school of leadership with a worldwide presence that will mould decision makers capable of understanding their environment, adapting to it, and creating lasting performance.
SKEMA’s learning programmes reflect the latest research into the challenges posed by the management of innovative and high-tech projects, the management of information, customer relations, globalisation and economic dynamics.
SKEMA Business School 5
FERRIÈRES, “L’ÉCOLE DE L’EXCELLENCE À LA FRANÇAISE”
ECOLE FERRIÈRES
Gathering the most famous experts in Gastronomy, Hospitality, Luxury and Higher Education, Ecole Ferrières plans to become the reference for “Excellence à la française”.
Driven by the core values of tradition and innovation, humility, work and openness, the mission of Ferrières is threefold:
• Train students from around the world, future professionals of Gastronomy, Hospitality and Luxury through a range of programmes that responds to the needs of businesses;
• Contribute to the advances of knowledge and practices over three dimensions: food culture, hotel management, luxury;
• Strengthen the influence and attractiveness of France in these areas of excellence.
COURSES AND SEMINARS WILL BE HELD ON THE FERRIÈRES SCHOOL PREMISES IN THE CASTLE OF FERRIÈRES-EN-BRIE (SEINE-ET-MARNE, AT THE GATE OF PARIS)
Ecole Ferrières 7
WHAT ARE THE OBJECTIVES OF THE PROGRAMME
TO PREPARE CURRENT OR FUTURE HOSPITALITY PROFESSIONALS TO MANAGEMENT POSITIONS.
More specifically:
Fully comprehend the hospitality eco-system and its sectors Anticipate consumer behaviour and its impact on business evolution Focus on service attitude, service delivery, quality and innovation Apply managerial, financial and marketing knowledge to projects in these fields Focus on data analytics, electronic distribution and revenue management strategies Apply sustainable and quality management techniques (continuous improvement) Anticipate the upcoming challenges that these sectors might face Manage complex projects
TO IMMERSE THE STUDENTS IN THE PROFESSIONAL WORLD OF HOSPITALITY
Hospitality management is a growing sector, making a significant contribution to the economic and social development of regions and countries throughout the world. The hospitality sector requires professional managers who understand the challenges of globalisation, the importance of the visitor experience, and the technical skills and knowledge required to be effective leaders in this industry.
The master programme addresses the hospitality basics (attitude and concern towards clients), the strategic challenges that hotel firms face, and the management of sales, distribution, revenue, people, finance, facilities and operations for hotels and other hospitality businesses through a strategic framework that incorporates culture, globalisation, quality management, environmental sustainability, and innovation.
Ferrières is in partnership with renowned stakeholders of the hospitality industry such as Atout France, Hyatt Hotels, Intercontinental Hotels Group, Oetker Collection, Radisson Hotels and Resorts, Relais & Chateaux...The school’s Sponsorship Committee brings together CEOs, presidents or directors of prestigious institutions thus giving students valuable contacts in the field of hospitality.
Objectives 9
COURSES AND CREDITS
SEMESTER 1 - FALL CREDITS
Communication, Marketing and Branding: CRM & e-marketing, Service Marketing 6
Globalisation Seminar 3
Macro Environment, Trends and Tourism & Hospitality Ecosystem 4
Operation Management in Hospitality 4
Piloting and Controlling Performance: Corporate and Project Finance, Management Control & KPI 4
Quality Management & Sustainability 3
Research Methods & Critical Thinking (creativity, innovation) 3
Technology and Technological Convergence (Big Data & Information Systems) 3
TOTAL SEMESTER 1 30
10 Courses and credits
SEMESTER 2 - SPRING CREDITS
Advanced Strategy 3
Assessment Center / Professional Development 2
Crisis & Disaster Management 2
Distribution & Sales 2
Hospitality Analytics 2
Introduction to Facilities and Real Estate Management 2
Lifestyle Hospitality 2
Negotiation, Complex Problem Solving & Decision Making 3
People, Teams and Performance: Leading & Managing Teams, Organisational Behaviour 4
Personal Communication 2
Research Methods & Critical Thinking (creativity, innovation) 1
Revenue Management Advanced 2
SEMESTER 2 - SPRING (...Continued) CREDITS
Social Media and Guest Feedback (Case Study) 1
The Luxury Industry, History, Major Actors & Trends 2
TOTAL SEMESTER 2 30
GROUP PROJECT -
DISSERTATION 30
TOTAL CREDITS FULL YEAR:SEMESTER 1 (30) + SEMESTER 2 (30) + DISSERTATION (30)
90
POSSIBLE ELECTIVE COURSES - Choose two from the following:
Chinese (Mandarin)
Food & Wine Pairing Principles & Promotion
Advanced Restaurant Management Finance & Analytics
Advanced Restaurant Management Case Study
Catering Operations
Luxury Retail Traffic and Supply Management
Luxury Services Brand Identity Case Study
Luxury Services Sales Etiquette
Luxury Retail B2B vs B2C
OTHER MANDATORY EVENTS
Opening Seminar SKEMA
Opening Seminar Ferrières
Service Management Conversion class
F&B Management Conversion class
Advanced Project Management
Master Classes / Conversations with Entrepreneurs / Visits
Professional Development / Distance Learning
Courses and credits 11
Please contact SKEMA’s admissions staff:
French students:
David NEUSY: +33 (0)3 20 21 59 93Charlotte PIERRE: +33 (0)3 20 21 59 25Laura VALANDRO: +33 (0)1 41 16 76 71
International students:
Pierre AVOT: +33 (0)1 41 16 76 77Angela BALICA: +33 (0)1 41 16 75 34Nora FUENTES: +33 (0)1 41 16 76 93Doreth RUTTEN: +33 (0)3 20 21 59 69Jade YANG (China): +86 (0) 512 6260 2865Maude MORISSETTE (USA): +1 (919) 535-5703
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WWW.SKEMA.EDU
