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International Congress and Convention Association Hot Technology Trends from the EIBTM Worldwide Technology Watch for Meetings Technology Innovation Corbin Ball, CMP 7 November 2005 44 th ICCA Congress & Exhibition iccaworld.com

International Congress and Convention Association Hot Technology Trends from the EIBTM Worldwide Technology Watch for Meetings Technology Innovation Corbin

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International Congress and Convention AssociationInternational Congress and Convention Association

Hot Technology Trends from the EIBTM Worldwide Technology Watch for Meetings Technology Innovation

Corbin Ball, CMP

7 November 2005

44th ICCA Congress & Exhibition

Hot Technology Trends from the EIBTM Worldwide Technology Watch for Meetings Technology Innovation

Corbin Ball, CMP

7 November 2005

44th ICCA Congress & Exhibition

iccaworld.comiccaworld.com

EIBTM Worldwide Technology Watch (WWTW)EIBTM Worldwide Technology Watch (WWTW)• The only significant meeting industry

technology award.

• Established in 2000

• Past winners:– 2001 Amlink– 2002 Static & Motion– 2003 nTag– 2004 IntroNetworks

• The only significant meeting industry technology award.

• Established in 2000

• Past winners:– 2001 Amlink– 2002 Static & Motion– 2003 nTag– 2004 IntroNetworks

EIBTMEIBTM

• One of the largest global events One of the largest global events serving the MICE industry.serving the MICE industry.

• Late November – In BarcelonaLate November – In Barcelona

• 5,000 industry buyers5,000 industry buyers

• 2,000 exhibitors from over 100 2,000 exhibitors from over 100 countriescountries

• 2,500 hosted buyers2,500 hosted buyers

WWTW Judging ProcessWWTW Judging Process

• Application– 2-page application form– 8 pages additional documentation– Web links

• One-day Judging session (September)• Criteria:

– 40% innovation (new use or original concept)– 30% completeness of the concept– 30% value to the industry

• Application– 2-page application form– 8 pages additional documentation– Web links

• One-day Judging session (September)• Criteria:

– 40% innovation (new use or original concept)– 30% completeness of the concept– 30% value to the industry

6 Trends Highlighted by WWTW 2005:6 Trends Highlighted by WWTW 2005:

6. Tradeshow sales automation

5. Meetings consolidation/procurement

4. RFID (Radio Frequency ID)

3. PDA/Handheld Technology

2. Standards and electronic data exchange (EDI)

1. Advance room diagramming

6. Tradeshow sales automation

5. Meetings consolidation/procurement

4. RFID (Radio Frequency ID)

3. PDA/Handheld Technology

2. Standards and electronic data exchange (EDI)

1. Advance room diagramming

Trend 6. Tradeshow Sales AutomationTrend 6. Tradeshow Sales Automation

• ACT, Inc. -- www.expocad.com

• Competitors:– www.a2zinc.net– www.eshow2000.com

• Established 1989

• Main product (ExpoCAD) has been used to manage over US$ Billon of exposition floor space

• ACT, Inc. -- www.expocad.com

• Competitors:– www.a2zinc.net– www.eshow2000.com

• Established 1989

• Main product (ExpoCAD) has been used to manage over US$ Billon of exposition floor space

Trend 5:Meetings Consolidation (& Procurement)Trend 5:Meetings Consolidation (& Procurement)

Definitions:

Consolidation or centralization of meeting planning and spend activity to increase efficiency.

Selection of preferred vendors (and consolidating purchases) in return for preferred pricing.

Definitions:

Consolidation or centralization of meeting planning and spend activity to increase efficiency.

Selection of preferred vendors (and consolidating purchases) in return for preferred pricing.

• Large corporations currently the major users.

• Benefits:– Process efficiencies– Risk management– Cost savings/avoidance

• Savings of 30% or more in meeting spend have been claimed.

• Large corporations currently the major users.

• Benefits:– Process efficiencies– Risk management– Cost savings/avoidance

• Savings of 30% or more in meeting spend have been claimed.

Trend 5:Meetings Consolidation (& Procurement)Trend 5:Meetings Consolidation (& Procurement)

1. Life cycle management (propose, review, approve, plan, evaluate)

2. Sourcing3. Enterprise calendar4. Measurement 5. Reports/Analytics6. Integration

1. Life cycle management (propose, review, approve, plan, evaluate)

2. Sourcing3. Enterprise calendar4. Measurement 5. Reports/Analytics6. Integration

Trend 5: Meetings Consolidation (& Procurement)

Trend 5: Meetings Consolidation (& Procurement)

Finalists:Ambassadors: www.ambassadors.comTravent/AMEX: www.travent.com & www.amex.com

Competitors:Onvantage: www.onvantage.comSeeUThere: www.seeuthere.comArcaneo: www.arcaneo.comWTMI: www.plan2attend.comCarlson: www.carlsonmarketing.comGetThere: www.getthere.comMPBid: www.mpbid.com

Finalists:Ambassadors: www.ambassadors.comTravent/AMEX: www.travent.com & www.amex.com

Competitors:Onvantage: www.onvantage.comSeeUThere: www.seeuthere.comArcaneo: www.arcaneo.comWTMI: www.plan2attend.comCarlson: www.carlsonmarketing.comGetThere: www.getthere.comMPBid: www.mpbid.com

Trend 5: Meetings Consolidation (& Procurement)

Trend 5: Meetings Consolidation (& Procurement)

Ambassadors

Global Events Mgmt.• Savings opportunity

audit• Best practices system• ROI tracking• Business intelligence

analytics & dashboard

Ambassadors

Global Events Mgmt.• Savings opportunity

audit• Best practices system• ROI tracking• Business intelligence

analytics & dashboard

Trend 5:Meetings Consolidation (& Procurement)Trend 5:Meetings Consolidation (& Procurement)

Travent/AMEX MeetingView Express

• Collaboration among Travent/Onvantage/AMEX

• Tracks spend using AMEX Corporate Meeting Card

Travent/AMEX MeetingView Express

• Collaboration among Travent/Onvantage/AMEX

• Tracks spend using AMEX Corporate Meeting Card

Trend 5:Meetings Consolidation (& Procurement)Trend 5:Meetings Consolidation (& Procurement)

Travent/AMEX MeetingView Express

• Central calendar• Supplier sourcing (45K)• E-RFPs• Attendee management• Tracks meeting spend• Available in Europe,

coming to the US

Travent/AMEX MeetingView Express

• Central calendar• Supplier sourcing (45K)• E-RFPs• Attendee management• Tracks meeting spend• Available in Europe,

coming to the US

Trend 5:Meetings Consolidation (& Procurement)Trend 5:Meetings Consolidation (& Procurement)

www.scs-corp.com

www.lexus.com

www.smartcardlock.com

www.timex.com/speedpass

www.aitechnology.com

www.laserreg.com

www.scs-corp.com

www.lexus.com

www.smartcardlock.com

www.timex.com/speedpass

www.aitechnology.com

www.laserreg.com

Trend 4: RFID (Radio Frequency Identification)

Trend 4: RFID (Radio Frequency Identification)

Tradeshow ApplicationsTradeshow Applications

• Access control• Lead retrieval• CEU tracking• Cyber café access/messages • VIP tracking• Exhibit marketing

• Access control• Lead retrieval• CEU tracking• Cyber café access/messages • VIP tracking• Exhibit marketing

Trend 4: RFID (Radio Frequency Identification)

Trend 4: RFID (Radio Frequency Identification)

Finalist: Laser Registration• www.laserreg.comFinalist: Laser Registration• www.laserreg.comCompetitors:• www.alliancetech.com• www.bcard.net• www.leadretrieval.com• www.expoexchange.com• www.ntag.com

Competitors:• www.alliancetech.com• www.bcard.net• www.leadretrieval.com• www.expoexchange.com• www.ntag.com

Trend 4: RFID (Radio Frequency Identification)

Trend 4: RFID (Radio Frequency Identification)

Finalist: www.spotlightmobile.com

Competitors:www.nearspace.comwww.alliancetech.comwww.eventcentric.comwww.venuemaitred.com

Finalist: www.spotlightmobile.com

Competitors:www.nearspace.comwww.alliancetech.comwww.eventcentric.comwww.venuemaitred.com

Trend 3: PDA/Handheld TechnologyTrend 3: PDA/Handheld Technology

Finalist: www.spotlightmobile.comSpotlight Mobile Presentation Platform

• Uses standard Pocket PCs

• Highly configurable PDA tools (including full screen video, stereo audio, QTVR)

• Captures leads, qualifies booth attendees, questionnaires, engages

• Very easy updates

Finalist: www.spotlightmobile.comSpotlight Mobile Presentation Platform

• Uses standard Pocket PCs

• Highly configurable PDA tools (including full screen video, stereo audio, QTVR)

• Captures leads, qualifies booth attendees, questionnaires, engages

• Very easy updates

Trend 3: PDA/Handheld TechnologyTrend 3: PDA/Handheld Technology

• an endless sea of paper

• translation errors

• planners are reduced to proofreaders

• ever-changing meeting specs

• an endless sea of paper

• translation errors

• planners are reduced to proofreaders

• ever-changing meeting specs

Trend 2:Standards and Electronic Data Exchange (EDI)

Trend 2:Standards and Electronic Data Exchange (EDI)

APEX: Accepted Practices Exchange• Terminology (Complete)• History/Post Event Reports (complete)• Resumes/Work Orders (completed)• Requests for Proposals (RFPs)• Housing & Registration (completed)• Meeting & Site Profiles• Contracts

APEX: Accepted Practices Exchange• Terminology (Complete)• History/Post Event Reports (complete)• Resumes/Work Orders (completed)• Requests for Proposals (RFPs)• Housing & Registration (completed)• Meeting & Site Profiles• Contracts

www.conventionindustry.orgwww.conventionindustry.org

Trend 2:Standards and Electronic Data Exchange (EDI)

Trend 2:Standards and Electronic Data Exchange (EDI)

Finalist: www.ungerboeck.comFinalist: www.ungerboeck.com

Trend 2:Standards and Electronic Data Exchange (EDI)

Trend 2:Standards and Electronic Data Exchange (EDI)

• Winner: www.castltg.com

• Competitor: www.meetingmatrix.com

• Winner: www.castltg.com

• Competitor: www.meetingmatrix.com

Trend 1: Advanced Room Diagramming

Trend 1: Advanced Room Diagramming

Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quote in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is Meeting Professionals International's 2002 International Supplier of the Year and has been named for four years as one of "The 25 Most Influential People in the Meetings Industry" by MeetingNews Magazine.

Corbin Ball Associates

506 14th Street

Bellingham, WA 98225

Phone: 360.734.8756 Fax: 636.773.8756

Email: [email protected]

Web: www.corbinball.com

Corbin Ball, CMP is an international speaker, consultant and writer helping clients worldwide use technology to save time and improve productivity. With 20 years of experience running international technology meetings, he now is a highly acclaimed speaker with the ability to make complex subjects understandable and fun. His articles have appeared in hundreds of national and international publications and has been quote in the New York Times, the Wall Street Journal, Fast Company Magazine and numerous other publications. Corbin serves or has served on many hotel, corporate and association boards. He is Meeting Professionals International's 2002 International Supplier of the Year and has been named for four years as one of "The 25 Most Influential People in the Meetings Industry" by MeetingNews Magazine.

Corbin Ball Associates

506 14th Street

Bellingham, WA 98225

Phone: 360.734.8756 Fax: 636.773.8756

Email: [email protected]

Web: www.corbinball.com