International Agents’ Conference 2013

Martin Hookham, Head of International Office

Together with US

Group 1: Global Studies and EnglishRoom 117

Mr Dasun Tharanga Dias Jayasuriya Abey Sekera

Aspirations Education (PVT) Ltd

Mr Ngozi Amos Agu Preparation for Life

Ms Marwa Al Qadi Kamel Al Qadi AQTD

Mr Martin Budd BEB Education Group

Mr Yi (Colin) Chen OSSC Ltd

Ms Ying (Angela) Chen Shinyway Education

Mr Kenneth Ilalokhoin Global Networks Educational Services Voy

Mrs Imane Jalarbi IEC Abroad Ltd

Mr Orion Judge SI-UK Education Council

Mr Tony (DONGNYUN) Kim

IAE Edu Net

Prof David Knight Alpha International Education ltd

Ms Amy Lin Yifang Overseas Serving Company Ltd

Mrs Stephanie Maclennan UKEAS

Miss Melisa Sevi Mertoglu

British Side

Mrs Ifeoluwa Peters Dave Abion Consulting

Mrs Nicole Qin UK International Education Alliance

Mr Hamid Rauf HR Consultants pvt Ltd

Ms Zheng (Cherry) Xinyu Index Education Services

Ms Anja Thoreløkken Study Across the Pond

Group 2: Life Sciences and Education & Social WorkRoom 118

Mrs Lauren Acreman Study Across the Pond

Dr Abraham Oluwole Ajayi-Obe

Delaks Educational Services

Mr Kamel Al Qadi Kamel Al Qadi AQTD

Ms Elan Carrington IDP

Miss Waraporn (Puk) Cheablaem

Superior Education Agency

Ms Laura Chen Sino-UK education service centre

Miss Hui (Amy) Gou Amber Education

Miss Marie-Stella Hood CUPA Ghana Lyd

Mr John Kelly Mentor International

Ms Xue LiJJl Overseas Education Consulting

and Services Company Ltd

Ms Yu-Wen (Christine) Li Power Academy

Miss Jane Lin Yifang Overseas Serving Company Ltd

Miss Feng Lu Golden Arrow Headquarter

Mr Pujan Mittal International Placewell Consultants

Mr Kunal Oberoi Oberoi's Education Link Pvt Ltd

Ms Amy Pan University of Sussex

Mr Mahul Shah International Education Centre

Tan Zhi Xian IDP, Penang

Mrs Precious Ilalokhoin Global Networks Educational Services Voy

Parallel sessions this afternoon

Parallel sessions

Reading over lunch for

Group 1 – American foreign

policy

Both Groups should

nominate a person to

present for 5 minutes on

each School

House keeping

My mobile

Arrangements for tonight

Agents feedback - consultancy research

Status of the relationship Recognition of your role Access to information Marketing support Consultation Partnership Turnaround times Realistic expectations

Key areas of concern

Opportunities for developing partnerships Planning recruitment visits in consultation with agents Improving access to information Sharing access to institutional developments Having a key point of contact to respond to enquiries

….paying commission on time!

Question

What would make you recommend one university above another?

Your feedback

Key forms of communication

Agent Portal News letter Agent Handbook Information on admissions and overall performance Skype sessions

More demanding students

Student feedback

Student feedback

Student feedback

Student feedback

Student feedback

Annual Review of you

Assessment criteria How? Rating

1. Quality of applications Admissions feedback Poor

2. Quality of student counselling

Student Questionnaire; Visa Refusals; Applicant to enrolment conversion

Average

3. Professionalism Organisation and conduct; response to enquiries; promotional material; admissions feedback

Good

4. Active engagement Frequency of communications; active promotion; attendance of training sessions

Excellent

5. Recruitment performance

Student Enrolments

Annual review of US

Ideas

Response times Market support Quality of University advice Professionalism of Sussex staff Commission payments

….other ideas?

Preferred agency status

Better information for students More transparent about why we work with agents More detailed information about you

COMPULSORY AGENT QUESTIONNAIRE

Prioritising agency engagement Increased investment into marketing activities

New agent student pages to be launched in Spring 2014

The agent handbook

University of Sussex values Our responsibilities Your responsibilities Key points about Sussex Annual review International student population Frequently asked questions Important dates Commission payments

Other developments

Agent of the year Agent portal Regional conferences Sussex Regional offices Support for professional development UKHE presentations

….other ideas?

Thank you!