International Agents’ Conference 2013
Martin Hookham, Head of International Office
Together with US
Group 1: Global Studies and EnglishRoom 117
Mr Dasun Tharanga Dias Jayasuriya Abey Sekera
Aspirations Education (PVT) Ltd
Mr Ngozi Amos Agu Preparation for Life
Ms Marwa Al Qadi Kamel Al Qadi AQTD
Mr Martin Budd BEB Education Group
Mr Yi (Colin) Chen OSSC Ltd
Ms Ying (Angela) Chen Shinyway Education
Mr Kenneth Ilalokhoin Global Networks Educational Services Voy
Mrs Imane Jalarbi IEC Abroad Ltd
Mr Orion Judge SI-UK Education Council
Mr Tony (DONGNYUN) Kim
IAE Edu Net
Prof David Knight Alpha International Education ltd
Ms Amy Lin Yifang Overseas Serving Company Ltd
Mrs Stephanie Maclennan UKEAS
Miss Melisa Sevi Mertoglu
British Side
Mrs Ifeoluwa Peters Dave Abion Consulting
Mrs Nicole Qin UK International Education Alliance
Mr Hamid Rauf HR Consultants pvt Ltd
Ms Zheng (Cherry) Xinyu Index Education Services
Ms Anja Thoreløkken Study Across the Pond
Group 2: Life Sciences and Education & Social WorkRoom 118
Mrs Lauren Acreman Study Across the Pond
Dr Abraham Oluwole Ajayi-Obe
Delaks Educational Services
Mr Kamel Al Qadi Kamel Al Qadi AQTD
Ms Elan Carrington IDP
Miss Waraporn (Puk) Cheablaem
Superior Education Agency
Ms Laura Chen Sino-UK education service centre
Miss Hui (Amy) Gou Amber Education
Miss Marie-Stella Hood CUPA Ghana Lyd
Mr John Kelly Mentor International
Ms Xue LiJJl Overseas Education Consulting
and Services Company Ltd
Ms Yu-Wen (Christine) Li Power Academy
Miss Jane Lin Yifang Overseas Serving Company Ltd
Miss Feng Lu Golden Arrow Headquarter
Mr Pujan Mittal International Placewell Consultants
Mr Kunal Oberoi Oberoi's Education Link Pvt Ltd
Ms Amy Pan University of Sussex
Mr Mahul Shah International Education Centre
Tan Zhi Xian IDP, Penang
Mrs Precious Ilalokhoin Global Networks Educational Services Voy
Parallel sessions this afternoon
Parallel sessions
Reading over lunch for
Group 1 – American foreign
policy
Both Groups should
nominate a person to
present for 5 minutes on
each School
House keeping
My mobile
Arrangements for tonight
Agents feedback - consultancy research
Status of the relationship Recognition of your role Access to information Marketing support Consultation Partnership Turnaround times Realistic expectations
Key areas of concern
Opportunities for developing partnerships Planning recruitment visits in consultation with agents Improving access to information Sharing access to institutional developments Having a key point of contact to respond to enquiries
….paying commission on time!
Question
What would make you recommend one university above another?
Your feedback
Key forms of communication
Agent Portal News letter Agent Handbook Information on admissions and overall performance Skype sessions
More demanding students
Student feedback
Student feedback
Student feedback
Student feedback
Student feedback
Annual Review of you
Assessment criteria How? Rating
1. Quality of applications Admissions feedback Poor
2. Quality of student counselling
Student Questionnaire; Visa Refusals; Applicant to enrolment conversion
Average
3. Professionalism Organisation and conduct; response to enquiries; promotional material; admissions feedback
Good
4. Active engagement Frequency of communications; active promotion; attendance of training sessions
Excellent
5. Recruitment performance
Student Enrolments
Annual review of US
Ideas
Response times Market support Quality of University advice Professionalism of Sussex staff Commission payments
….other ideas?
Preferred agency status
Better information for students More transparent about why we work with agents More detailed information about you
COMPULSORY AGENT QUESTIONNAIRE
Prioritising agency engagement Increased investment into marketing activities
New agent student pages to be launched in Spring 2014
The agent handbook
University of Sussex values Our responsibilities Your responsibilities Key points about Sussex Annual review International student population Frequently asked questions Important dates Commission payments
Other developments
Agent of the year Agent portal Regional conferences Sussex Regional offices Support for professional development UKHE presentations
….other ideas?
Thank you!