PowerPoint Presentation
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern1
JABBIE KINNETT Design & Photography InternALLISON WEISS
Project Management InternBEN GARTON Finance InternCHRISTIAN JAEKLE
Copywriting InternERIN MCAULIFFE Copywriting InternHAILEY GILMAN
Account Management InternJILL DEMBOSKI Community ManagementJOANNA
BRANCH Project Management InternJORDAN BISHOP Design InternNEIL
KENNEDY Project Management InternNOELLE ROGERS Project Management
InternSUPRITHA SHETTY Performance Marketing InternTHE TEAM
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern2
CREATIVES BECOMING NATIVES
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern3
THE NEEDCincinnati is an incredible citywithout a campaign to
showcase this fact. No single, simplified resource exists for
millennials to explore the Cincinnati area and the realities of
living here.
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern4
OUR TASKMake Cincinnati famous! Cincinnati is a diamond in the
rough and we have a lot to offer. Unfortunately, not everyone is
aware of how great the Queen City truly is and it is past time we
get the word out.
ASSIGNMENTCreate something that will help spread the word about
why Cincinnati is a great place to live and work to ultimately
attract potential employees to the Cincinnati area.
OBJECTIVE
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern5
OUR RESEARCHMILLENNIAL INSIGHTS
MILLENNIALS IN CINCYTurn to online networks to make
decisionsValue easy distribution, innovation, and sharing
Want to work with passion and make impact
Support breweries, music and art scene, bike shares,
restaurants, and start-ups
Appreciate accessibility and affordability
NATIVE ADVERTISINGUses content to build trust and engage with
audience
Subliminally pushes brand name and mission
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern6
OUR STRATEGYCincyASAP serves to attract millennials to
Cincinnati by curating content to fuel the conversation around our
citys creative work and culture. CincyASAP seeks to brand
Cincinnati by leveraging its creative, social, and professional
appeal through Twitter, Snapchat, Meetup, Periscope, and
Instagram.
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern7
BRAND VOICEWE ARE
WE ARE NOT
Enthusiastic
Quirky
Clever
Innovative
Artistic
Creative-career-focused
Over-the-top
Eccentric
Annoying
Intimidating
Pretentious
Uptight business professional
Now
Later
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern8
BRAND VOICEWE DO
WE DO NOT
Actively engage new, young creatives in Cincinnati.
Exclude existing creative Cincinnatians or those considering
Cincinnati.
Keep content focused on creative culture.
Encourage get here now mentality.
Supply content with a local feel, focused on developing the
desire to live in Cincinnati.
Limit creative culture to exclusively business-oriented
content.
Supply content that is irrelevant to those living outside of
Cincinnati.
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern9
BRAND AESTHETIC
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern10
BRAND AESTHETIC
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern11
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern12
TWITTER STRATEGYBecome Cincy millennials go-to platform for work
information and news regarding the citys creative culture.
ROLECincy millennials; creative job seekers/recruiters;
creative-based organizations; educational institutions
KEY AUDIENCES
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern13
SNAPCHAT STRATEGYFollow along and contribute to what is
happening in Cincinnati right now from every angle. Share quick
glimpses into the citys happenings.
ROLECincinnati natives; future Cincy locals; entertainment
seekers
KEY AUDIENCES
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern14
MEETUP STRATEGYHost and promote events for those new to the city
and those looking to network and explore career/creative
possibilities via Cincys social scene.
ROLENew, local millennials seeking community engagement;
creative young professionals seeking others with similar
interests
KEY AUDIENCES
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern15
PERISCOPE STRATEGYMaintain a scheduled and structuredbut
reallook at events and places around the city and neighboring
communities. Let us show you, in real time, why we love Cincy!
ROLEOn-trend millennials; locals and non-locals researching the
ins and outs of life here
KEY AUDIENCES
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern16
INSTAGRAM STRATEGYShowcase and develop Cincys visual aesthetic,
furthering the branding of Cincinnati as a creative playground.
ROLEMillennials browsing potential cities; local/specific
artists, musicians, creatives
KEY AUDIENCES
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern17
EDITORIAL CALENDAR
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern18
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern19
A YOUNG CREATIVETHE STORY OF NEIL
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern20
SNAPCHAT STORY
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern21
PERISCOPE LIVE
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern23
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern24
#CINCYASAP
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern25
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern26
HOW TO SUSTAIN & GROWPERSONNEL WITHIN POSSIBLE
SOCIAL MEDIA INFLUENCERS IN THE CITY
EXPLORE OTHER PLATFORMS
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern27
NEXT STEPSAPPROVAL FROM LEADERSHIP
HUMAN RESOURCES
LAUNCH CAMPAIGN
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern28
THANK YOU
Our Team:
Abbie Kinnett - Design & Photography InternAllison Weiss -
Project Management InternBen Garton - Finance InternChristian
Jaekle - Copywriting InternErin McAuliffe - Copywriting
InternHailey Gilman - Account Management InternJill Demboski -
Community ManagementJoanna Branch - Project Management InternJordan
Bishop - Design InternNeil Kennedy - Project Management
InternNoelle Rogers - Project Management InternSupritha Shetty -
Performance Marketing Intern29
