Intellectual Property and Media Law2 [email protected] T +44 20 3745 4769 Brand Protection Online A Practical Guide to Protection from Online Infringement Brand Protection

Globe Law and BusinessPractical, topical titles for international legal and business professionals

Intellectual Property and Media Law

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www.globelawandbusiness.com [email protected] T +44 20 3745 4769

Welcome to the Globe Law and Business IP and media law catalogue

Globe Law and Business has a growing portfolio of titles within the field of IP and media law, publishing a number of bestselling titles including Intellectual Property in the Life Sciences. Recently published include a definitive title on trade secrets edited by one of the leading lights in IP, Trevor Cook. Looking ahead to the upcoming year, new titles include a new edition of our popular title on international patent litigation edited by David Wilson. We welcome proposals for new book ideas, particularly in the field of IP. Full details on how to submit a proposal can be found on our website at www.globelawandbusiness.com/Info/AuthorInfo.aspx. I hope that you will find something enclosed that will be interesting and useful for your practice. As always, we welcome your views on our titles and new title ideas and would be very pleased to hear from you. Please do feel free to drop me a line on [email protected].

Best regards

Sian O’Neill

Managing DirectorGlobe Law and Business

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Brand Protection OnlineA Practical Guide to Protection from Online Infringement 2

Intellectual Property and the InternetA Global Guide to Protecting Intellectual Property Online 3

Intellectual Property in Electronics and SoftwareA Global Guide to Rights and Their Applications 4

Intellectual Property in the Life SciencesA Global Guide to Rights and Their Applications, Second Edition 5

International Advertising LawA Practical Global Guide 6

International Copyright LawA Practical Global Guide 7

International Design ProtectionA Global Handbook 8

International Patent LitigationDeveloping an Effective Strategy, Second Edition 9

IP Issues in Corporate TransactionsA Practical Guide to the Treatment of Intellectual Property in Acquisitions and Investments 10

Licences and InsolvencyA Practical Global Guide to the Effects of Insolvency on IP Licence Agreements 11

Patent Transactions in the Life SciencesA Global Guide to Agreements in the Sector 12

Trade Secret ProtectionA Global Guide 13

Order form 14

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Contents

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Brand Protection OnlineA Practical Guide to Protection from Online Infringement

Brand Protection Online is a go-to guide for any user or adviser in need of strategies to combat IP infringement in the digital world or to get up to speed with the latest developments affecting brand holders online.

Online channels offer unprecedented growth opportunities for businesses. But as brands become increasingly accessible online, so too do they become more susceptible to trademark infringement, anti-competitive behaviour and hijacking by cybersquatters, phishers and scammers. With the potential to divert business, or even irreparably tarnish brand reputation, it is important that companies do everything in their power to protect against IP infringement online.

Boasting contributions from a host of leading experts in the field, this new and practically-focused title tackles the core issues of infringement and abuse online, analysing key trademark issues that businesses face on the Internet.

Part I considers overarching brand issues, applicable worldwide – including, how to get started, domain name registration and protection, tools at brand owners’ disposal to prevent counterfeiting and dealing with popular platforms. Part II offers comparative analysis of the hottest topics and issues facing brands online – including AdWords, injunctions against intermediaries, enforcement and issues of jurisdiction.

Brand Protection Online is edited by brand protection specialists Jeremy Blum and Theo Savvides of Bristows, London.

Consulting editors: Jeremy Blum and Theo Savvides, BristowsPublication date: August 2016Format: HardbackLength: 220 pagesPrice after discount: £131.25 (full price: £175.00)ISBN: 9781911078012

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Intellectual Property and the InternetA Global Guide to Protecting Intellectual Property Online

The past 20 years have seen a revolution in the way that we live, socialise and do business around the globe. Borders and barriers have fallen, giving consumers of digital information unlimited sources of data.

Just as society evolves, so too must the law. The sharing of online content creates challenges for IP law, well beyond the scope of the pre-digital era. Content containing intellectual property can be shipped instantaneously around the world with the click of a mouse. We face a modern problem that our technological world accelerates at a rate that can leave our IP framework in the dust. We have seen these examples played out in the music and film industries, as well as in the electronic book publishing industry. We have also come to see that the enforcement of IP rights in cyberspace gives rise to unique cross-border enforcement issues.

Edited by Neville Cordell, IP partner at international law firm Allen & Overy, this guide contains analysis and guidance on how IP laws are applied to the Internet in 19 major jurisdictions worldwide, including chapters from leading experts at Herbert Smith Freehills, Norton Rose Fulbright, Clifford Chance, Quinn Emanuel and Kim & Chang. Chapters explore, on a comparative basis, the means of protection for a range of online content offered by copyright and database rights, trademarks and patents, considering issues such as infringement, liability, possible exemptions and remedies including disclosure orders against internet service providers.

Consulting editor: Neville Cordell, Allen & OveryPublication date: May 2014Format: HardbackLength: 496 pagesPrice after discount: £97.50 (full price: £130.00)ISBN: 9781905783953

In the internet era whether IP rights are fit for purpose has to be constantly reassessed. This book is a very good resource.

JIPR

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Intellectual Property in Electronics and SoftwareA Global Guide to Rights and Their Applications

The software, communications and electronics markets are among the most innovative and competitive industries in the world. Robust competition means that developers and manufacturers of software, mobile phones, gaming devices, computers, digital cameras and other consumer electronics and appliances must leverage their IP rights to sustain competitive advantage. However, this can be difficult, as much innovation takes place at the intersection of patent, design and copyright law; and although much law is harmonised, there are still significant national variations both in law and in practice.

Intellectual Property in Electronics and Software is a title designed to provide practical guidance on the IP issues affecting companies working in this area. A unique compendium, it addresses the key issues of IP law in the major jurisdictions worldwide where software and electronics are developed and sold as they impact on software and electronics companies.

Topics covered include the challenges of obtaining protection; software protection and the limits of patentability; patent strategy, including approaches to patent drafting to maximise protection; standards setting and reasonable and non-discriminatory licensing; open source software; and other forms of protection such as unfair competition and design rights.

Written by a team of leading specialists in IP law, the book serves as an invaluable guide to navigating the complex and overlapping rights which protect innovation in this field.

Consulting editor: Nicholas Fox, Simmons & Simmons LLPPublication date: August 2013Format: HardbackLength: 400 pagesPrice after discount: £97.50 (full price: £130.00)ISBN: 9781905783960

The result is a very clear, precise, concise, carefully researched, well written and authoritative publication. It provides a very well thought [out] guide to the most relevant issues faced when dealing with intellectual property protection of electronics and software.

Gaetano DimitaEIPR

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Intellectual Property in the Life SciencesA Global Guide to Rights and Their Applications, Second Edition

Intellectual Property in the Life Sciences: A Global Guide to Rights and Their Applications, Second Edition provides crucial guidance on all major IP issues affecting the life sciences sector. It uniquely satisfies two practical needs: a global reach that reflects the worldwide markets within which the life sciences industry now operates and a sector-based approach addressing the issues that those in the business face.

Brought fully up to date by world-leading specialists in the field, it provides an overview of the key international and European IP legislation, complementing the book’s central theme of monopoly protection. In addition, the book now features coverage from 20 jurisdictions of the most important and topical life sciences issues on which intellectual property has an impact. Subjects explored within the national chapters include small molecules, secondary patents, DNA and biologicals, patent infringement and enforcement, compulsory licensing, branding and designs, counterfeiting and know-how protection, and patenting and supplementary protection certificates (SPCs) in personalised medicine.

New to the second edition are three standalone chapters providing enhanced coverage on the EU Trade Secrets Directive, SPCs and latest developments concerning the Unitary Patent Court.

This new guide is essential reading for lawyers, in-house counsel and other professionals advising firms in the life sciences industry.

Consulting editor: Paul England,Taylor WessingPublication date: October 2015Format: HardbackLength: 553 pagesPrice after discount: £105.00 (full price: £140.00)ISBN: 9781909416697

Review for the first edition: An excellent book providing guidance on the intellectual property issues affecting the life science sector.

JIPR

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International Advertising LawA Practical Global Guide

Virtually every business is involved in advertising and marketing in one form or another. However, advertising is subject to a complex and often daunting web of law and regulation. Although in many cases there have been attempts to harmonise relevant laws, there are still significant national variations. Furthermore, in recent years the development of the Internet and associated technologies has changed the face of the advertising industry beyond recognition.

International Advertising Law addresses the relevant law and regulations, as well as setting out practical considerations. The book covers key areas of advertising law such as comparative advertising, sales promotions, ambush marketing, product placement, direct marketing and online behavioural advertising. The book also addresses the particular requirements in certain industries that are subject to specific advertising regulations (eg, gambling, alcohol, pharmaceuticals, financial products/services, food and tobacco).

Edited by Paul Jordan, partner and head of advertising at UK law firm Bristows, this book includes chapters from leading experts in 30 jurisdictions. International Advertising Law is essential reading for lawyers, in-house counsel, advertising executives and anyone else involved in the advertising/marketing industry. The book serves as an invaluable and straightforward guide to navigating these complex legal and regulatory regimes.

Consulting editor: Paul Jordan, Bristows LLPPublication date: May 2014Format: HardbackLength: 512 pagesPrice after discount: £101.25 (full price: £135.00)ISBN: 9781909416048

A welcome addition to the field: it includes, among other things, a survey of the advertising laws in leading jurisdictions including Australia, Canada, China, the United Kingdom and United States, among a number of other key and emerging jurisdictions.

Steve SzentesiCanadian Advertising and Marketing Law Blog

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International Copyright LawA Practical Global Guide

From its origins protecting the rights of authors and producers on a national level, copyright has expanded to become a semi-harmonised body of law with international reach. With the advance of technology, and in particular the Internet, that reach is directly influencing how many types of business operate and use and protect rights around the world. This title features contributions from experts in 40 jurisdictions, setting out the legal framework of their copyright law and how to protect and exploit rights in creative works. It covers the types of work that can be protected, formalities for and duration of protection, rules relating to the ownership of copyright works and infringement. International Copyright Law will assist individuals in multinational companies and lawyers in private practice who deal with copyright works such as publications, music and films in knowing their rights under copyright law in all the main markets in the world.

Consulting editor: Ben Allgrove, Baker & McKenzie LLP Publication date: May 2013Format: HardbackLength: 716 pagesPrice after discount: £108.75 (full price: £145.00)ISBN: 9781905783748

It gives a comparative account of key copyright concepts across 40 jurisdictions so that the reader can best understand how copyright and its fundamentals can be approached around the world; a very useful guide.

Journal of Intellectual Property Rights (JIPR)

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International Design ProtectionA Global Handbook

Valuable designs have underpinned much of the technological and industrial innovation that has taken place in recent years. Indeed, given the extent to which economic growth is driven by these advancements and the ever-increasing financial benefits of holding exclusive exploitation rights for the most significant designs, the importance of protecting such designs cannot be understated.

International Design Protection is an international compendium of design law in 30 major jurisdictions. It covers the applicability of registered and unregistered design rights and ancillary protection by copyright and trademarks. It also deals with the practicalities of design protections and the enforcement of design rights, including qualification for protection, infringement, design infringement litigation, licensing and exploitation.

Written by a team of leading specialists in design law, the book is a fully updated and straightforward guide to navigating the complex and fascinating field of international industrial design law.

Consulting editor: Clive ThornePublication date: May 2012Format: HardbackLength: 418 pagesPrice after discount: £105.00 (full price: £140.00)ISBN: 9781905783755

The book, written in an easy to understand language, is a very good guide for those interested in studying international industrial design law.

Journal of Intellectual Property Rights

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International Patent LitigationDeveloping an Effective Strategy, Second Edition

International patent litigation presents difficult challenges. Actions taken in one jurisdiction can have unforeseen consequences in another; the time taken in the various jurisdictions to reach a conclusion can vary considerably; and the measures and remedies available differ from country to country. The current lack of a harmonised dispute resolution system, moreover, has given rise to increasing uncertainty as novel procedures, and in some instances new legal systems (eg, the proposed European patent with unitary effect), are put in place.

This major title by leading practitioners is a practical guide to patent litigation (and alternatives, if available) in a selection of key jurisdictions. It covers the timescale of proceedings, the availability of interim relief, disclosure, available remedies and costs, among other crucial factors. The book provides a useful comparison of how each jurisdiction deals with the issues that arise and the practical consequences of litigating in each location. This comparison is designed to assist those involved in international patent litigation in devising an effective strategy to manage the litigation and so maximise the chances of a successful outcome, while also reducing unnecessary costs.

New to the second edition is expanded coverage of Asia, including chapters on China, Hong Kong, Korea and India, as well as topic-based chapters focused on topical developments surrounding the unitary patent and the European Patent Office.

The book is a concise, practical guide for all those involved in the conduct and management of international patent litigation, from in-house professionals (patent managers, patent attorneys and general counsel) to those in private practice.

Consulting editor: David Wilson, Herbert Smith FreehillsPublication date: November 2016Format: HardbackLength: 380 pagesPrice after discount: £97.50 (full price: £130.00)ISBN: 9781909416550

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IP Issues in Corporate TransactionsA Practical Guide to the Treatment of Intellectual Property in Acquisitions and Investments

As intellectual property and intangible assets play an increasingly important role in determining company value, it is more important than ever that businesses and their legal advisers are able to identify and understand the key issues surrounding intellectual property when negotiating and implementing corporate transactions.

This book provides comprehensive guidance to the treatment of intellectual property across the full range of corporate transactions, from initial deal preparation, through negotiating points, to post-closure considerations. Chapters cover intellectual property in the context of all types of merger, acquisition and joint venture, with specialist examination of the core IP sectors: telecoms and electronics, life sciences, media and entertainment, and fast-moving consumer goods.

Exploring such allied topics as IP valuation and the relationship between intellectual property and competition law, this guide will be a valuable tool to anyone involved in corporate transactions, of which intellectual property now forms such an integral part.

Consulting editor: Neil Coulson, Baker BottsPublication date: December 2015Format: HardbackLength: 230 pagesPrice after discount: £101.25 (full price: £135.00)ISBN: 9781909416611

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Licences and InsolvencyA Practical Global Guide to the Effects of Insolvency on IP Licence Agreements

The number of insolvencies is increasing by the day, while insolvencies are becoming more and more complex and international. Licences represent an increasingly important part of a company’s assets – be they technology licences, name or trademark licences or licences with regard to text, photo or audiovisual material or software. While insolvency proceedings of licensors or licensees can pose material threats to the prospects of the business concerned, there are still many uncertainties as to the fate of a licence, applicable law, place of jurisdiction in such proceedings and so on.

The practical handbook, produced in association with the International Bar Association, provides an overview of the most relevant legal issues in over 25 of the most important business nations around the globe. It provides guidance to licensors, licensees, insolvency practitioners and their attorneys to promote a better understanding of the insolvency mechanisms in these countries and the effect that such proceedings may have upon licence agreements with an insolvent entity.

Whether you are an IP lawyer in private practice, an insolvency practitioner or general counsel in an international business, this commercially focused guide will provide you with practical insight into the relevant legal issues.

Consulting editors: Matthias Nordmann, Ulrich Reber and Marcel Willems, on behalf of the International Bar AssociationPublication date: October 2014Format: HardbackLength: 328 pagesPrice after discount: £93.75 (full price: £125.00)ISBN: 9781909416253

A useful book for those engaged in insolvency practice and providing a sound basis for those considering the major issues involved in intellectual property transactions.

Paul OmarProfessor of International and Comparative Insolvency Law, Nottingham Law School

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Patent Transactions in the Life SciencesA Global Guide to Agreements in the Sector

Patent Transactions in the Life Sciences is designed to provide guidance on the structure and detail of those agreements in the life sciences sector that are based on its most important assets – patents and know-how. As a companion to Intellectual Property in the Life Sciences, it is intended to cover the practical what, where, why and when of patent transactions in this sector, under the leading legal regimes.

The book explains the rights that underpin life sciences transactions and describes the architecture, features and purpose of those transactions. It covers issues from the basics of a licence and assignment to complex agreements. The book also explores the types of deal that commonly feature in the industry at the corporate level and how patents fit in. Associated issues of licence disputes, competition rules, securitisation, insolvency and taxation are also examined.

This guide will be a valuable resource for lawyers, in-house counsel and other professionals advising on transactions in the life sciences industry, particularly where they have global reach.

Consulting editor: Paul England, Taylor WessingPublication date: October 2014Format: HardbackLength: 385 pagesPrice after discount: £101.25 (full price: £135.00)ISBN: 9781909416284

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Trade Secret ProtectionA Global Guide

The law of trade secrets is one of the most important areas of intellectual property, but by far the least harmonised internationally. Indeed, the protection of trade secrets was not mandated by any international treaty until the 1994 Agreement on Trade-Related Aspects of Intellectual Property Rights, which nonetheless left countries with significant latitude as to how they should implement such obligations.

The wide variety of approaches to the protection of trade secrets internationally betrays the murky legal origins of such protection. Are they protected by civil actions, in the criminal courts or both? And from the point of view of the civil courts, is their protection effected under unfair competition law, as seen in many civil law countries, or is it based instead on some implied contract, fiduciary or other equitable obligation theory, as seen in common law countries?

Edited by leading IP practitioner Trevor Cook, this important title demystifies the law of trade secrets in over 30 jurisdictions, covering substantive and procedural aspects of both criminal and civil law and exploring the final remedies available. Designed to provide clear, comprehensive and practical guidance, this is a powerful tool for anyone requiring a broader and fuller understanding of trade secret protection globally.

Consulting editor: Trevor Cook, WilmerHalePublication date: January 2016Format: HardbackLength: 400 pagesPrice after discount: £108.75 (full price: £145.00)ISBN: 9781909416314

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Title ISBN Discounted Quantity Total Price

Brand Protection Online 9781911078012 £131.25

Intellectual Property and the Internet 9781905783953 £97.50

Intellectual Property in Electronicsand Software 9781905783960 £97.50

Intellectual Property in the Life Sciences 9781909416697 £105.00

International Advertising Law 9781909416048 £101.25

International Copyright Law 9781905783748 £108.75

International Design Protection 9781905783755 £105.00

International Patent Litigation 9781909416550 £97.50

IP Issues in Corporate Transactions 9781909416611 £101.25

Licences and Insolvency 9781909416253 £93.75

Patent Transactions in the Life Sciences 9781909416284 £101.25

Trade Secret Protection 9781909416314 £108.75

P&P per order £5

Total

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Globe Law and BusinessPractical, topical titles for international legal and business professionals

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Documents

Intellectual Property and Media Law2 [email protected] T +44 20 3745 4769 Brand Protection Online A Practical Guide to Protection from Online Infringement Brand Protection