Sustainability and Brand Protection · Sustainability and Brand Protection Oracle Retail Brand Compliance –Own Brand Management Paul Woodward Senior Director, Supply Chain Collaboration

Copyright © 2019, Oracle and/or its affiliates. All rights reserved. |

Sustainability and Brand ProtectionOracle Retail Brand Compliance – Own Brand Management

Paul WoodwardSenior Director, Supply Chain CollaborationSolution Management Group, Oracle RetailJune 2019

Confidential – Oracle Internal/Restricted/Highly Restricted


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The Platform for Modern Retail

From Best Practice to Next Practice

Collaborate, interact and embrace

your own brand community

Tailor the Customer Experience

Be transparent and promote

your own brand promise

Operational Agility Master your own brand portfolio and supply chain


90%Of millennials are choosing own branded products for quality at affordable prices



Sustainability SellsOrganic, all natural, fair trade and eco fashion



65%Consumers feel transparency is key to their choice



Own Brand Management balance

Rapid growth in portfolio, ranges and categories to stay competitive

Ensuring quality, sustainability, compliance and transparency across your portfolio and supply chain



85%Product development teams use on average 17 different digital and manual systems



Responsibility


47%Of recalls due to mislabeling


Oracle Retail Brand Compliance

Process Compliance

Planning and monitoring of process, governance, resources and stage gate approvals to ensure due diligence and speed to market.

Supplier Compliance

Assessment and authentication of ethical standards, performance, certifications and sustainability to reduce supply chain risks.

Product Compliance

Develop, validate, publish and survey product design and technical specifications to ensure compliance, accurate labeling and brand protection.



68% Of adopted solutions worldwide are Oracle Retail Brand Compliance



25 years of enabling growth and protection

2% global growth in private label YoY

Being first to market with new or me too products is vital to success

Growth in portfolio across budget, select and premium ranges is essential to being competitive

Controlling material, resource and liability is fundamental to ensuring sustainability


10% 50%private label brand growth

of market shelf

On average improved speed to market by

25%

75%by reducing administration by

increase in revenue per product or portfolio growth

of a 3rd more per year

12%

Reduced R&D costs by 10% by enabling

anticipation of risk, simplifying the process

and inspiring collaboration


80% Of the food supply chain globally use Oracle Retail Brand Compliance



50%Own brand market share targeted by 2022



Solution RoadmapOracle Retail Brand Compliance – Own Brand Management



Consumer and Brand ProtectionData Analytics and Reporting

New Advanced Reporting and Publishing for process, supplier and product analytics. Market and consumer demand for greater access to data, improved transparency and speed of response to crisis requires retailers to have access to data and analytics in real time.

Advanced Data SharingEnhanced API’s will further enable store solutions, kiosks, mobile apps, customer care, commerce, quality check and artwork solutions access to appropriate process, product and supplier data. With consumers demanding greater knowledge and access to product and supply chain data the need to master these attributes centrally and at source is vital to brand image, promise and value.

Product CompositionIn-store formulation and labelling to provide dietary information for non pre packed items. Providing dietary claims on in store produced items, deli counter products and sandwiches is highly topical following recent fatal incidents. Although not yet legislated Brand Compliance will provide stores with the ability to produce digital data on non pre packed items for labelling, POS, apps and store information systems.



Productivity and efficiencyConnected User Experience

New UI will align with the Oracle Retail Cloud Services standard and provide users with a more intuitive, collaborative and data driven interface incorporating wizards, chat, dynamic KPI dashboards and single sign on connectivity to enable users’ easy access to and from other solutions and improved IT security and administration.

Packaging ComplianceORBC will be updated with advanced packaging technical capabilities to provide users with the ability to manage construction and material declarations including legal requirements for plastics.

Design and VerificationORBC will be enabled with the ability to collaborate, annotate and approve digital images for the purpose of evaluating designs, artwork labelling and document review. The ORBC Library module will be updated to search and manage digital image files linked to process, products and suppliers.



Connected MarketCloud Service Upgrade

Move to the latest Oracle 3rd Generation Cloud services offering improved performance, security, scale, monitoring and connections. Secure, rapid, integrated and reliable access is vital as retailers expand Brand Compliance to manage their entire PLM process from field to fork.

Blockchain & IoT ReadyORBC will be enabled to interface with a range of Blockchain and IoTServices to share, distribute and leverage transactional data across these networks. This will provide ORBC users with the ability to validate the authenticity of supply chain claims, trading relationships and product movement.


Copyright © 2019, Oracle and/or its affiliates. All rights reserved. | Confidential – Oracle Internal/Restricted/Highly Restricted 20

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Sustainability and Brand Protection · Sustainability and Brand Protection Oracle Retail Brand Compliance –Own Brand Management Paul Woodward Senior Director, Supply Chain Collaboration