Product Identity & Brand ProtectionColm FitzGeraldStart Up World Cup 2017 Prague2017.03.07

Problem

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Counterfeiting: A Global Epidemic

China400 billion fake cigarettes annually. 60% of seizures

KoreaHigh volume producer of fake fashion goods

IndiaA main contributor to fake medicine industry

Czech Republic30 people died in 2012 after drinking fake rum

BrazilMajor producer of fake agro chemicals

Saudi Arabia50% of auto accident deaths caused by counterfeit parts

NigeriaN200 billion in annual counterfeit sales

TurkeyHigh volume producer of fake clothing & leather

• 2013: $461 billion in counterfeit trade• Lost revenue and brand reputation •Governments lose on unpaid taxes • Consumers exposed to poor quality and dangerous products• Links to drug cartels and terrorist groups

An estimated 1 million people die every year from fake medicine.

Source: OECD http://www.oecd.org/governance/trade-in-counterfeit-and-pirated-goods-9789264252653-en.htm

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According to packagingnews.com.au 2014report, authentication packaging is the fastestgrowing packaging market today.

The global market for anti-counterfeit and authentication technologies is expected to grow at a CAGR of 14.1% by 2019. –Markets and Markets

Opportunity

A study from the Organization for Economic Cooperation and Development (OECD) reported an 80 percent increase in counterfeiting and piracy over the period of 2008 to 2013.

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SMark has researched and developed an uncopiable product authentication technology. Our NanoSign© and InfoQR © markers, together with our FakeFind © system, create end to end brand protection.

SMark has fulfilled multiple pilot projects in the wine, fashion and luxury goods industries.Our technology currently protects brands in the gourmet foods and luxury bedding sectors.

Technology

• Encrypted QR• Anyone can check a product (smartphone and SMark Check APP)• Check data collected in

FakeFind ©

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TraceabilityInfoQR©

• Objective proof of original product• Essentially impossible to replicate• Proven random patterns• Can only be issued by brand owner

NanoSign©

Authentication

Competitive Advantages

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Key Advantages of SMark:

• Has irreproducible secure label technology (authentication)

• Objective proof of origin (simplifies user verification)

• Is verifiable with no specialized training (user friendly)

• Affordable (less expensive than other high level solutions)

• No vulnerable database (no danger of hacking)

• Real time stats and reporting (traceability)

• Tamper evident (destructible)• Customizable (applicable to many

surfaces)• Water proof and heat resistant (durable)

SMark Benefits

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• Objective product authentication• Product traceability• Parallel trade filtering• Brand/consumer interaction

platform

• Market insight data visualization• Legal support and IP rights enforcement• Real time market data• Reduced administrative workload

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Mission• To create safer, cleaner and more

profitable markets• To become the global leader in

providing businesses and governments with the technology to protect and enforce intellectual property rights.

• To give consumers the power to make informed and safe purchasing decisions.

2017

Thank you!